Tuesday, February 2, 2021

Videoconferencing Makes a Breakthrough

If you have followed predictions for use of videoconferencing or telepresence for any length of time, you know that expectations have been high, both for services as well as business instructure. AT&T marketed its Picturephone service as early as the 1970s, with modest uptake. 


By some estimates, AT&T invested $6.6 billion to $6.7 billion in current currency to develop Picturephone, only to shut it down because there was no sustainable business model. 


These days, much videoconferencing--both consumer and business use cases--is an app, not a service. But it is noteworthy that consumer and business use of videoconferencing made a huge leap during the Covid-19 stay-at-home and work-from-home policies, virtually doubling in the spring of 2020.


source: U.K. Office of National Statistics, Benedict Evans  


You would be hard pressed to find any single quarter, in the history of videoconferencing, when usage climbed that much.


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