Maybe Quality, not Quantity, Now is the Issue for Broadband Access

Figuring out what percentage of persons or homes have “broadband” access requires several assumptions about locations (households, occupation rates, household density) and buy rates. 

To really understand adoption rates, one also has to back out business accounts and locations. Also, one has to adjust for platforms, since fixed networks provide one solution, but mobility is a substitute in some cases. In other words, some homes and people use a “mobile-only” approach to their broadband needs. 

Bulk accounts (colleges and universities with living facilities) also play some part in adding to “homes with broadband services being used.” It is probably less material than the errors from all the other assumptions. 

“Quality” and “price” require more assumptions. Even homes buying--or able to buy--fiber to home services are not the same. Some connections support gigabit per second speeds, others perhaps offer speeds that top out in the hundreds of megabits per second. So “speed” and “access media” are not synonymous, at least at the moment. ]

Nor does access media tell us much about upstream bandwidth. 

“Affordability” and “price” likewise require assumptions, since nobody has granular full market data about the actual packages customers buy, and whether posted retail rates actually reflect the real prices paid, including all promotions and discounts. 

Beyond that, “price” has a relative element. Some would argue that what matters is the relative cost of broadband access compared to household income or disposable income. Is it a larger or smaller percentage of household budgets?

Nor do we necessarily need to rely on government data that often is inaccurate to some degree because it is two years old or uses a methodology which is not granular enough. 

There were perhaps 111.9 million U.S. fixed network broadband accounts at the end of the second quarter 2021, according to Leichtman Research Group. That presumably includes both consumer and business accounts. 

Separately, Point Topic estimates there are a total 120 million or so U.S. fixed broadband accounts in service. Separately, consumer adoption is estimated at about 86 percent of households or persons, depending on which methodology is used (active connections to places or people with active connections).

. Some estimate occupied households to number about 125 million units.   

source: Point Topic 

If so, then about 107.5 million accounts are consumer subscriptions, not counting perhaps 4.4 million fixed network business accounts. 

But it also is important to remember that fixed network subscriptions understate the number of people with broadband at their homes, as most U.S. households are multi-person. Perhaps a quarter of all occupied housing has a single occupant. The other 75 percent are multi-person households.

Using a 2.6-persons-per-household average, for example, would suggest 279.5 million people having access to broadband. Total U.S. population in 2020 is estimated at 334.5 million, confirming the estimate that 84 percent or so of people buy broadband. 

Whether calculating fixed broadband access by locations with connections or persons with connections, the estimates are congruent, which I find somewhat surprising (again, looking only at fixed network accounts, and ignoring mobile access). 

source: Statista 

It has been estimated that 15 percent to 20 percent of homes are mobile-only for internet access. In the U.S. market that might mean 18.8 million to 25 million homes. Adding those figures to the estimated 197.5 million home accounts yields totals that exceed the total number of U.S. homes. 

So we have to assume one or more facts. There are more occupied homes than we think; there are more homes than we think; there are fewer mobile-only homes than we think; the fixed network accounts are overstated or some combination of those issues. Also, we tend to ignore some percentage of highly-rural consumer locations that rely on satellite access, as well as the changes in that market as new satellite constellations go commercial. 

Or perhaps the issue now is the quality of connections, not the coverage. Some people and some households simply do not wish to use the internet, though the percentage seems to shrink every year. As that is the case, “100-percent take rates” is some number less than the total number of homes. 

Perhaps the issue in the U.S. market is more “quality” than “availability.”