According to altindex, fewer than 10 percent of potential users use ChatGPT daily, the highest usage being nine percent daily use among users 18 to 24; the lowest usage among those 55 or older, at about one percent.
That might represent significant usage for an app that was released commercially in 2023.
But determining “active daily use” is not easy. There is no universally agreed-upon definition for "daily active users.” Most apps track user actions to determine engagement and count users who perform certain actions within a 24-hour window. But that requires a judgment call.
Does one track when an app is opened; whether a significant interaction occurred or session length? And how are interactions or session length defined?
If a user opens the app at least once within a 24-hour window, that typically is counted as a DAU.
Does active use mean watching a video for a certain duration, making a purchase, sending messages, or completing a specific task within the app?
Engagement with core app features often matters when counting active usage. On a social media app, a user viewing posts, liking content, or messaging someone might be considered an active user.
An e-commerce app might consider adding items to a cart or making a purchase as active use.
And how long does a session have to last to be counted? A user who opens the app multiple times but only for a few seconds each time might not be counted as a DAU, while someone who has a single, extended session might be.
Consider that perhaps 39 percent of Instagram “users” are considered daily active users Likewise, perhaps 30 percent of the TikTok audience are daily users, by some estimates.
By other estimates, about 20 percent of YouTube users are considered daily active users.
But some estimates of daily usage among active users are much higher. As with all such estimates, it matters greatly which denominator is used: all persons; all registered users; all active users; all active users who have used an app within the past week and so forth.
Also, it makes a difference when counting “monthly” active users versus “daily.”
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