Friday, May 1, 2026

OpenAI, Azure, Alphabet: Comparing Apples and Oranges

The adage about comparing apples and oranges is well illustrated by the many news reports suggesting the “AI trade” is alive and well after quarterly reports from Alphabet and Azure, which show robust cloud computing revenue growth. That is contrasted with the revenue issues OpenAI seems to be having. 


While all three are important contestants in the AI ecosystem, their business models, revenue drivers, and cost structures are fundamentally different.


Feature

Google Cloud / Azure

OpenAI

Role in Value Chain

Infrastructure & Compute (IaaS/PaaS)

AI Model & Application (SaaS)

Primary Driver

GPU/TPU rental and cloud storage

Model subscriptions and API usage

Exposure

Gains revenue from all AI players

Dependent on ChatGPT/Model dominance

Risk

High Capex, but diversified

High Burn, single-product dependency


The core of the disconnect lies in the distinction between selling the picks and shovels (infrastructure) and selling the gold (the end-user application). 


In other words, the value chain roles are different. Google Cloud and Azure sell infrastructure services (picks and shovels). Their revenue is driven by renting massive amounts of compute operations. 


OpenAI’s revenue is based on model operations. Success depends on software sales to end-users.


Also, Google and Microsoft are somewhat vertically integrated: infrastructure operations plus apps. 


The "AI Trade" for cloud providers is currently about scale. For OpenAI, the trade is about efficiency (profit margins).


The former is about industrial demand for compute services. The latter is about customer demand for a specific AI model. 


To be sure, if end user demand for model services breaks down, so will demand for AI compute services. But OpenAI’s issues seem company specific, essentially revolving around margin issues and growth rates, compared to the supporting investment in compute facilities. 


Azure, Google Cloud Revenue Growth Allays Some Fear about AI Infra Capex Levels

The latest batch of quarterly earnings reports from hyperscalers Amazon, Alphabet and Microsoft might not have put to rest concerns about high capital spending on artificial intelligence infrastructure by those firms, but earnings were still robust enough to reassure some about the wisdom of the investments. 


AWS sales were up 28 percent in the January-March period, the fastest increase in 15 quarters. 


Amazon Web Services had 24-percent sales growth in the fourth quarter, which followed the division's 20 percent growth in the third quarter of 2025. 


Microsoft cloud revenues were up 29 percent year-over-year, while Alphabet reported its cloud revenues grew 63 percent. 

source: Alphabet, Seeking Alpha 


Investors still seem to have qualms about Meta’s capex, though. 


OpenAI, Azure, Alphabet: Comparing Apples and Oranges

The adage about comparing apples and oranges is well illustrated by the many news reports suggesting the “AI trade” is alive and well after...