Monday, June 2, 2025

Meta Wants to be a One-Stop Shop for AI-Generated Ads and Placement

Meta sees artificial intelligence (AI) as central to the future of advertising on its platforms, aiming to fully automate the creation and targeting of ads by the end of 2026. The idea: a  brand could provide a product image and a budget, and Meta's AI would generate the ad, including image, video and text, and then determine user targeting on Instagram and Facebook with budget suggestions.


Meta also plans to let advertisers personalize ads using AI, so that users see different versions of the same ad in real time, based on factors such as location, for example. 


Aside from the obvious matter of how this affects the value and revenue stream for marketing firms and agencies, such capabilities might matter greatly for small businesses that generally do not have the personnel or budgets to take advantage of such advertising. 


In effect, Meta expects to become an AI one-stop shop where businesses can set goals, allocate budgets and let the platform handle the logistics.


"AI Divide" Might Not Really Matter

As always seems inevitable, new digital technologies raise concerns about “digital divides.” And so it already is with artificial intelligence. 


To be sure, we might argue the natural outcome of competition is concentration, especially in industries where capital investment is a requirement. That arguably means AI frontier models, built on a foundation of expensive high-performance computing hardware, will favor contestants with lots of capital access. 


And that might apply not only to firms but to countries. But maybe we should not be surprised. In the internet era, we saw the development of “winner take all or most” market structures in most application areas. And there are clear reasons to believe this precedent will continue in the AI era as well. 


And that has implications for the “AI divide” thesis. 


AI Divide Concerns

Source

Publication Date

Key Findings

Implications

UNCTAD Technology and Innovation Report 2025

April 3, 2025

AI market projected to reach $4.8 trillion by 2033, but benefits may concentrate in wealthy nations. 118 countries, mostly from the Global South, are absent from AI governance.

Highlights risk of global inequality and need for equitable access to AI tools and infrastructure.

The Emerging AI Divide in the United States

April 17, 2024

High ChatGPT search volumes in U.S. West Coast; low in Appalachia and Gulf states. Education is the strongest predictor of AI awareness.

Indicates spatial and socioeconomic divides in AI adoption, reinforcing existing digital disparities.

AI Is Deepening the Digital Divide

November 30, 2023

AI exacerbates digital divide, excluding billions. Global North-South gap widens due to lack of access, skills, and participation.

Calls for inclusive education, stakeholder engagement, and ethical AI strategies to mitigate divide.

How to Bridge the AI Divide

August 3, 2023

AI amplifies economic inequality, with high-skill workers gaining while low-skill workers face displacement. Geographic disparities worsen.

Emphasizes need for equitable policies to distribute AI benefits and prevent economic downturns in automation-prone regions.

The Current State of the AI Market: The AI Divide

April 15, 2025

AI market to reach $1.81 trillion by 2030, driven by U.S. and China. Developing nations struggle with infrastructure and talent shortages.

Urges localized AI development and global cooperation to prevent concentration of AI benefits.

AI for the Global Majority

February 21, 2025

2.6 billion people lack internet access, limiting AI benefits. Biased datasets exclude Global Majority communities.

Stresses need for inclusive AI design and digital literacy to prevent deepening socioeconomic divides.

PwC’s Global Artificial Intelligence Study

June 25, 2017

AI to boost global GDP by 14% by 2030, with 70% of gains in China and North America, <6% in developing regions.

Warns of unequal distribution of AI’s economic benefits, necessitating strategic investments.

The Rising Costs of AI

December 7, 2024

AI development costs create a “new rentierism,” locking advanced AI behind paywalls, deepening inequality.

Advocates for EU-led efforts to democratize AI access and foster innovation ecosystems.


Network effects, near-zero costs of content reproduction, global reach, data flywheels and platform roles explain the “winner take all or most” structures. 


In digital platforms, the value of the network increases with each additional user, creating positive feedback loops that favor a few firms with the largest networks. 


Software and digital services can be replicated at low to virtually “no” cost, so a firm deemed to have the “best” product can ride user preferences to leadership. 


The internet dissolves geographic barriers, so leading firms can scale globally without proportional increases in cost.


Products which benefit from network effects (especially social and user-generated-content networks) also find that having more users that generate more data leads to better products which leads to more users. 


Finally, some companies became platforms, enabling third parties to conduct transactions, spurring their growth (Apple's App Store, Amazon's Marketplace).


AI might follow a similar path as well. AI models improve with more and better data, so entities owning or controlling massive datasets can build better-performing models, attracting more users, yielding even more data. It’s a flywheel effect. 


Also, AI model development is capital intensive in a way that internet apps have tended not to be. 

Training state-of-the-art models requires massive compute power and engineering talent. Only a few firms can afford this.


Also, AI frontier models are likely to eventually emerge as something like operating systems, creating whole ecosystems built around them. That, of course, will lead to a “brand preference” as well. 


All of which will inevitably create an unequal market structure and concern about an “AI divide” that could affect individuals, firms, industries and countries. 


On the other hand, we are early in the process, so there typically also is a lag between the time an important new technology, such as general-purpose technology begins to be introduced, and the time when we can clearly see the impact. (GPTs are technologies with pervasive applications, high productivity potential, and continuous improvement that affect most to all of an economy). 


And we are likely to see uneven benefits and outcomes, early on, reinforcing concerns about “divides.”


Economist Robert Solow’s 1987 quip that “you can see the computer age everywhere but in the productivity statistics,” reflects the fact that entities need time to redesign their business processes to take advantage of new GPTs. It wasn’t until the late 1990s when PC-influenced productivity surged, for example. 


Likewise, the steam engine took decades to significantly boost industrial output, and electricity’s full economic impact wasn’t realized until the early 20th century, nearly 50 years after its invention.


AI, often considered a GPT due to its broad applicability across sectors like healthcare, finance, and manufacturing, is in its early stages. Despite rapid advancements, its economic contributions presently might be called  modest compared to projections. 


The point is, we will be hearing lots about AI divides. It’s sort of inevitable. 


On the other hand, there is room to question whether an “AI divide” actually has serious consequences. 


Even when a few firms dominate a technology category, widespread benefits can still accrue to individuals, firms, industries, and nations. The dominance of providers does not inherently preclude others from capturing significant value—as long as access to the technology is available and usable.


Value creation by people, firms, industries and nations is different from “value capture” within a technology segment. In other words, Microsoft productivity tools might be dominant within global enterprises. But that never prevents user firms from wringing value out of the tools they do not create or own. 


The same arguably goes for platforms that many third parties can take advantage of. Taken all together, productivity increases can happen broadly even when dominant suppliers of tools exist. The analogy might be electricity, which often is a monopoly in a given area, but all people, businesses and entities can use it to create value. 


The further point is that “AI divides” might not exist too long, and that supplier leadership, in any case, does not imply general societal or economic inability to wring value out of the tools.


Sunday, June 1, 2025

Google Labs "Stitch" Might Put some UI Developers Out of Work

It's easy to imagine the potential disruption artificial intelligence apps could cause for various types of jobs, though in many cases the potential is no where near what we might fear.

On the other hand, there often are glimmers of tools so obviously useful that some amount of displacement and worker value is threatened. So it seems with Google's new experimental Stitch app for user interface development.


Stitch is a new experiment from Google Labs that allows you to turn simple prompt and image inputs into complex UI designs and front end code in minutes.

Describe the application you want to build in plain English, including details like color palettes or desired user experience. Stitch can generate a visual interface tailored to your description.

Or, if you have a design sketch on a whiteboard, a screenshot of a compelling UI, or a rough wireframe? Upload it to Stitch. Stitch processes the image to produce a corresponding digital UI, bridging your initial visual ideas to a functional design.

Commercial Search (Shopping) Might Represent 35% of All Searches (Possibly AI Queries)

With the caveat that nobody outside the major search engine providers knows precisely what percentage of search queries fall into various categories, it seems clear enough that “commerce-related” queries are growing as a percentage of total, as seen in the share of search queries on Amazon. 


The point is that when looking at the potential impact of artificial intelligence on search, not all the effects we might see are “caused” by AI. Other shifts are happening. Looking at search advertising revenue, for example, Amazon’s share is rising. 


source: Seeking Alpha 


The point is that before we even debate the impact of generative AI chatbots on search, we already see a pre-existing trend of search becoming more prominent in the context of shopping. 


It’s a bit like the trends we have seen in the use of landline phone lines. To some extent, we note the shift from traditional public switched telephone services to VoIP services, for example. But that might arguably be a secondary trend, compared to the shift from reliance on fixed networks to mobile networks and smartphones for voice services. 


And it arguably is the shift to mobile phone use that is the bigger change, not the shift from legacy voice to VoIP on fixed networks.  


Time Period

% of Adults in Wireless-Only Households

Jan 2004 - June 2005

~5%

July - Dec 2007

14.50%

Jan - June 2010

24.90%

July - Dec 2010

27.80%

Jan - June 2012

34.00%

July - Dec 2013

39.10%

July - Dec 2014

45.40%

July - Dec 2017

53.90%

Full Year 2018

56.00%

July - Dec 2019

61.30%

Jan - June 2020

62.50%

July - Dec 2021

68.70%

Jan - June 2022

70.70%

July - Dec 2023

76.00%


By some estimates, 10 percent to 20 percent of all search queries are related to a shopping function. 

Another 10 percent to 15 percent involve research of a product arguably related to shopping. Amazon’s growing share of search volume reflects that trend. 


Query Type

Description

Estimated Percentage of Searches

Example Queries

Informational

Seeking information, answers to questions, learning about a topic.

~50-80%

"how does photosynthesis work?", "capital of France", "symptoms of flu"

Navigational

Trying to reach a specific website or page.

~10-20%

"Facebook login", "YouTube", "Amazon customer service"

Transactional

Intending to complete an action or transaction, like buying something.

~10-20%

"buy running shoes online", "cheap flights to hawaii", "netflix subscription"

Commercial

Researching products/services before a potential purchase (often overlaps with transactional).

~10-15%

"best smartphones 2025", "laptop reviews", "dell vs hp comparison"

One Set of AI Regulations is Probably Better than 50 to 100

Some states are creating statewide regulations for artificial intelligence. Whether that is a good thing or not is debatable. The wisdom of AI regulations is not perhaps the issue. Everyone acknowledges there will be some regulation, at some point.


The issue is whether many different regulations and regimes is helpful or harmful.


By some accounts, State lawmakers across the US introduced nearly 700 AI-related bills in 2024, according to the Business Software Alliance. Of the bills that were introduced, 113 were ultimately enacted into law. 


That process of creating separate rules in potentially 50 different jurisdictions, while perhaps well-intentioned, virtually always raises costs of suppliers, and almost inevitably costs to consumers. 


The same sort of process applies in lots of industries. 


National vs. Local Regulation and Consumer Prices

Study

Key Findings

Chambers & Collins (Mercatus Center), How Do Federal Regulations Affect Consumer Prices?

Found that a 10% increase in total regulations leads to a 0.687% increase in consumer prices. The study also highlighted that low-income households are disproportionately affected, as they spend a larger share of their income on heavily regulated goods.

IFAC & BIAC Survey (2018), Patchwork Financial Regulation a $780 Billion Drag on the Economy

Estimated that fragmented financial regulations cost the global economy over $780 billion annually, equating to 5–10% of annual revenue turnover for financial institutions. Over half of the respondents indicated that resources were diverted from risk management due to the costs associated with diverging regulations.

Mercatus Center Study, Regulatory Accumulation and Its Costs

Determined that regulatory accumulation has reduced the annual growth rate of the U.S. GDP by an average of 0.8%. The study also found that increased regulations disproportionately burden low-income households by raising the prices of basic goods such as food and utilities.

Bergeaud & Raimbault (2017), An empirical analysis of the spatial variability of fuel prices in the United States

Identified that state-level policies and local socio-economic factors significantly influence fuel prices, leading to substantial variability across different regions. The study underscores the impact of local regulations on consumer prices.

Li, Gordon & Netzer (2018), An Empirical Study of National vs. Local Pricing by Chain Stores Under Competition

Found that national pricing can be more profitable for firms in certain competitive environments, as it helps avoid intense local competition. However, the optimal pricing strategy varies depending on market conditions, indicating that uniform national pricing isn't always the most beneficial approach.


Most observers would acknowledge that higher consumer prices are a result of the fragmented regulatory regimes in many industries. 


Regulated Industry

State-Level Regulation Example

National Regulation (or Lack Thereof)

Impact on Consumers

Price Impact

Artificial Intelligence (AI)

Data privacy, algorithmic fairness

California Consumer Privacy Act (CCPA) imposes strict AI and data-use limitations

Developers must customize products for each state's privacy laws; increased legal risk

Slower rollout of AI tools; higher costs passed on to users

Automotive / EVs

Emission standards, sales mandates

California's zero-emission vehicle (ZEV) mandates; bans on gas car sales post-2035

Auto makers must produce state-specific vehicle variants; complex distribution logistics

Higher car prices in ZEV states; reduced consumer choice

Healthcare

Telemedicine, insurance coverage

States have unique rules on provider licensing and allowable services

Providers face barriers offering services across state lines; insurers must tailor plans by state

Unequal access to care; administrative costs increase insurance premiums

Energy

Fuel formulations, renewable mandates

California requires special gasoline blends; some states mandate renewable quotas

Refineries must produce multiple blends; adds transportation and inventory costs

Higher fuel prices in regulated states; seasonal price swings

Finance / FinTech

Lending rules, crypto regulation

New York's BitLicense for crypto firms; state usury laws

FinTechs must obtain licenses in each state; may avoid high-cost states like NY

Restricted availability of services; delays in access

Employment / Labor

Minimum wage, gig worker classification

California’s AB5 reclassifies many gig workers as employees

National firms (Uber, Doordash) must operate under different employment models across states

Increased service fees; reduced flexibility in gig services

Education / EdTech

Student data privacy, content standards

Illinois Student Online Personal Protection Act (SOPPA) imposes strong data privacy rules

EdTech firms must develop state-specific compliance features

Slower implementation of new tools; reduced access for smaller schools

Food & Agriculture

Labeling, animal welfare

Massachusetts requires cage-free eggs; Vermont passed first GMO-labeling law

Food producers face higher costs from differing labeling/packaging and sourcing requirements

Higher food prices; limited product availability in some regions

Construction / Housing

Building codes, zoning laws

Each state/city sets codes; California has stricter seismic/energy efficiency rules

Builders must redesign projects by region; national firms struggle to scale housing solutions

Higher housing costs; slower construction timelines

Tobacco / Cannabis

Sales restrictions, taxation

States regulate sales age, THC limits, and advertising; some states prohibit sales

Multistate cannabis firms must customize operations for compliance; interstate transport often banned

Prices vary widely; consumers in prohibition states pay black-market premiums

Meta Wants to be a One-Stop Shop for AI-Generated Ads and Placement

Meta sees artificial intelligence (AI) as central to the future of advertising on its platforms, aiming to fully automate the creation and ...