Meta sees artificial intelligence (AI) as central to the future of advertising on its platforms, aiming to fully automate the creation and targeting of ads by the end of 2026. The idea: a brand could provide a product image and a budget, and Meta's AI would generate the ad, including image, video and text, and then determine user targeting on Instagram and Facebook with budget suggestions.
Meta also plans to let advertisers personalize ads using AI, so that users see different versions of the same ad in real time, based on factors such as location, for example.
Aside from the obvious matter of how this affects the value and revenue stream for marketing firms and agencies, such capabilities might matter greatly for small businesses that generally do not have the personnel or budgets to take advantage of such advertising.
In effect, Meta expects to become an AI one-stop shop where businesses can set goals, allocate budgets and let the platform handle the logistics.
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