BroadCloud Simplifies Hosted UC and IP Telephony

It sometimes is difficult to keep clear the distinctions between hosted and "cloud-based" services, but for BroadSoft, the difference between "BroadWorks" and BroadCloud" is the difference between a service provider hosting the app servers in their own network and having BroadSoft host the apps "in the cloud."

As you might imagine, there is a key difference in terms of how fast a customer can get a branded service up and running, the degree of resilience and the amount of integration work that might have to be done to get a BroadWorks solution up and running.

BroadCloud will include BroadSoft’s current SaaS products, PacketSmart and Casabi, as well as new unified communications services including instant messaging and presence; "BroadCloud Video," a high-definition, always-on, meet-me videoconferencing service, "BroadCloud Web Collaboration," a suite of web-based collaboration options, including screen sharing, a document library, chat, audio and video support and whiteboarding.

BroadCloud PacketSmart is a network assessment and monitoring service, while BroadCloud Casabi enables the delivery of group SMS, personalized content and tools that help keep families organized.