While just over a quarter (28 percent) of non-smartphone users said they check their email "constantly" throughout the day, nearly half (45 percent) of smartphone users do so, according to ExactTarget.
In fact, checking email is a more common mobile web activity than visiting Facebook (23 percent) or Twitter (five percent) among smartphone users.
Overall, the home PC remains the top location from which consumers constantly check email (24 percent) with 63 percent using it to check email daily. Meanwhile, 16 percent of email users overall constantly check email from a work or school computer (22 percent daily).
Eleven percent of email users check constantly from a mobile phone (15 percent daily) but the numbers are minimal for iPad/tablet users with two percent constantly checking and three percent checking daily.
Showing posts with label ExactTarget. Show all posts
Showing posts with label ExactTarget. Show all posts
Monday, April 25, 2011
Email Remains a Top Mobile Activity
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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