Search Surges

U.S. users posted a new record for the number of search queries performed on the top engines in November, with over 8.1 billion discrete searches. That’s roughly 48 monthly searches per person on average and 12 more monthly searches than the 36 per month that Compete estimated for November 2006.

Personally, I think I do something more like 48 searches an hour!

Google Dominates Search Even More This Year

Google accounted for 65.10 percent of all U.S. searches in the four weeks ending December 1, 2007, according to Hitwise. Yahoo! Search, MSN Search and Ask.com each received 21.21, 7.09 and 4.63 percent respectively. The remaining 46 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.96 percent of U.S. searches.

As you might expect, search engines also continue to be the primary way Internet users navigate to key industry categories. Comparing November 2007 to November 2006, the travel, entertainment and business and finance categories showed double digit increases in their share of traffic coming directly from search engines.

BT Gets Jabber

Jabber, Inc. BT Group has selected the Jabber Extensible Communications Platform (Jabber XCP™) to provide instant messaging for BT's 21st Century Network (21CN) program. Jabber will license software to BT for consumer, government, and enterprise users worldwide. In addition, the engagement between BT and Jabber includes consulting and development services which will fully integrate the Jabber XCP platform into BT’s common capabilities network.

Integrating Jabber XCP will allow BT to extend messaging across applications and services, providing BT customers with a centralized view of message routing, one-to-one IM, group chat, offline messages, message history, file transfer, and interoperability with other messaging systems such as Yahoo!, MSN, Google, and AOL.

The 21CN program, BT Group’s ongoing network transformation project, will replace the United Kingdom’s incumbent Public Switched Telephone Network (PSTN) with an Internet Protocol (IP) system while facilitating additional services such as on-demand interactive television, mobile television, and mobile radio.

Discovering Business Models

The problem with discovering business models is that what works for some does not work for all. Back in 1998 and 1999 the stock answer provided by just about any competitive local exchange carrier executive essentially was that the firm in question would get "one percent of a $250 billion market."

These days people ask how Facebook, messaging, collaboration, video or other portals will make any money. The most popular answer is some variant of the old CLEC standby. U.S. advertising currently is about a $153 billion a year business. Portal X will get one percent of that.

Look, it clearly works for four companies: Google, AOL, Yahoo! and MSN. The "four horsemen" get about 60 percent of all Internet advertising. It isn't going to work for most application, communications or portal providers, just as it never worked for most CLECs.

The biggest two "CLECs"--the former AT&T and WorldCom/MCI--threw in the towel in defeat. And those two had more than 40 percent of all "CLEC" revenues between them.

So people assume that fast-growing and useful sites such as Facebook will find some way to make money besides traditional advertising. And there is precedent for such discovery.

Google was equally clueless about its business model, but managed to discover one.
So just because a company has no idea how it will make money, doesn't mean it will not discover a means.

On the other hand, that doesn't mean it ALWAYS will find the answer. And though I'd have to say I am fairly confident Facebook will discover a model, as Google did, that doesn't mean thousands of other sites will be so lucky. Thousands of sites obviously cannot use the Internet advertising model, even if it is fast growing, because most fo the rewards will go a relative handful of companies.