Showing posts with label Mobile penetration. Show all posts
Showing posts with label Mobile penetration. Show all posts

Thursday, July 8, 2010

How Long Does it Take to Add 1 Billion Mobile Subs?

It has taken just 18 months for one billion new subscribers to get mobile services. There now are five billion global mobile subscribers, according Wireless Intelligence.

The firm predicts that the six billion mark will be achieved in the first half of 2012. Mobile penetration on a global basis now is 74 percent, compared to 60 percent at when there were only four billion subscribers. The highest penetrated region is Western Europe on 130 percent, while the lowest is Africa on 52 percent. Eastern Europe (123 percent) is the only other global region to have passed 100 percent mobile penetration.

Friday, July 2, 2010

Tweens Now Targeted for Mobile Phone Ownership

Mobile service providers have shifted their targets as they hunt for new customers over the years.

Business users were an early target, followed by consumers who wanted convenience, then adults who wanted "safety," then older children for "keeping in touch" and now "tweens" seem to be a demographic where new customers can be found.

Thursday, August 23, 2007

100 Percent Mobile Penetration by 2013


SNL Kagan now estimates that 84 percent of the U.S. population, including consumer, business and double users, will have mobile phones by the end of 2007. By 2013, penetration will be over 100 percent. It might not even take that long. U.K. mobile penetration is something like 116 percent already, according to Ofcom, and has broken 100 percent in a number of western European countries.

What Declining Industry Can Afford to Alienate Half its Customers?

Some people believe the new trend of major U.S. newspapers declining to make endorsements in presidential races is an abdication of their “p...