Wikipedia To Add A U.S. Data Center � Data Center Knowledge

Wikipedia plans to add a third data center, budgeting $3.27 million for the new facility, on top of the $1.87 million it expects to spend on maintaining the Tampa and Amsterdam data centers.

That might not be much by commercial standards, but Wikipedia is a non-profit organization. In part, Wikipedia will use a $2 million grant from Google to help expand its data centers.

Virginia is a likely site for the second U.S. data center. Wikipedia also has data centers in Amsterdam and Tampa, Fla.

Wikipedia To Add A U.S. Data Center � Data Center Knowledge

Users Now Spend 22% of Their Online Time With Social Media

Three of the world’s most popular brands online are social-media related (Facebook, YouTube and Wikipedia) and the world now spends over 110 billion minutes on social networks and blog sites, according to Nielsen.

This equates to 22 percent of all time online or one in every four and half minutes. For the first time ever, social network or blog sites are visited by three quarters of global consumers who go online, after the numbers of people visiting these sites increased by 24 percent over last year.

;The average visitor spends 66 percent more time on these sites than a year ago, almost 6 hours in April 2010 versus 3 hours, 31 minutes last year.

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Knol Could Push Google into Content Creation

Up to this point Google has built its business on helping people find information. In the future, Google also will help people create information. It inexorably will move, in other words, from being a search utility into an information utility. The reason is pretty simple.

What Google does is amass user interactions and attention by giving people powerful search tools. But its monetization scheme is classic media: ad revenues. In some sense, Google "packages" and "distributes" information and content, as does a cable TV operator, magazine or radio or TV broadcaster.

Google also creates its own content, as when it supports Blogger users, for example, or when it pays people for creating compelling content for YouTube. In that role Google is akin to a movie studio, newspaper or record label, in paying for the creation of content.

As some might note, Google has had a mixed record of success in launching new services. It owns YouTube because its homegrown video site wasn't getting traction. GTalk hasn't moved the needle in the instant messaging space. So there is nothing inevitable about the commercial success of Google's Knol effort.

Knol is a new Web service being developed by Google meant to serve as a storehouse of knowledge on the Internet. It apparently will be based on content contributed by various experts on different topics.

Knol will allow people to create Web pages on virtually any topic, and where Wikipedia attempts to create unified entries representing the best information the entire base of users can create, Knol might aim to aggregate various expert opinions on subjects, even if conflicting, rather than a unified view of any subject.

Think of the approach as a library of great books rather than a dictionary.

Google says the Knol project is meant to focus attention on authors who have sufficient expertise on particular topics. Something more akin to a research tool than Google's engine might be, in that sense.

Also, keep in mind that Knol has been described as a project. As sometimes happens, Google might simply decide to go another direction or cancel the project.

The overall impression, though, is that Google is slowly adding content creation to its content-finding mission. Another change is that Google also is a large ad placement entity. In that sense it redefines media in other ways.

It acts as an advertising agency for placement of ads and publishes content as well. So Google is not simply providing search or ad placement. It is contributing to a reshaping of the traditional way media and other parts of the value chain have operated.

Blogging Tops New York Times, Sort of...

According to ReadWriteWeb, a five-year-old bet was settled recently. The bet, between New York Times executive Martin Nisenholtz and Web 2.0 Founding Father Dave Winer, was about blogs topping the New York Times in Google search results for the top five news stories of 2007.

Rogers Cadenhead has done the tabulation and found that Winer, and blogging, have indeed won. Sort of, ReadWriteWeb notes.

According to the Associated Press, the top 5 news stories of 2007 were Chinese exports, oil prices, Iraq war, Mortgage crisis and the Virginia Tech killings. Obviously this is a list for US news markets and not the entire world.

Today, a Google search for those terms brings up a blog higher than the New York TImes for Chinese exports (Blogging Stocks 19th vs. NYT 20th), Iraq War (a blog was 17th, NYT 20th) and Virginia Tech killings (Newsvine coverage of the AP's top stories of the year is 9th in Google vs. the Times at number 30.) So blogs topped the Times in 3 out of 5 top stories.

Wikipedia, however, ranks higher than both blogs and wikis according to Candenhead.

The three blogs that topped the Times in the Google results in question don't tell such a simple story. Two are stories from the AOL-owned Blogging Stocks and one is from social news site Newsvine, now owned by MSNBC.