Smart Phone Users Consume 24 Mbytes a Day, 1/2 on Wi-Fi

A study of 150 smart phone users over a three-week period finds that panel members consume an average of 723 MBytes of data a month, an average of 24.1 MBytes of data a day. Of that, 21.5 MBytes is received, while only 2.6 MBytes is sent. Those figures include both wireless network and Wi-Fi consumption.

Looking only at data sent over cellular networks, the average data transfer is 12.1 MBytes a day, with Wi-Fi representing the remaining 12 MBytes of daily usage.

The data was gathered from Feb. 9, 2011 through March 2, 2011. Some 83 of the respondents use Android phones, 57 are iPhone users and 10 use RIM BlackBerry devices.

Yankee Group Research Report

50 Million Femtocells by 2014?

More than 50 percent of mobile data sessions originate indoors, say researchers at the Yankee Group.

And since 40 percent to 60 percent of mobile operator operational expense is attributable to backhaul transmission costs, Jennifer Pigg, Yankee Group analyst, expects data offload solutions, ranging from femtocells to Wi-Fi,  to be a growing area of interest.

Indeed, 60 carriers are in femto trials, with 13 commitments and nine commercial services already launched (AT&T, Vodafone, SFR, China Unicom, DoCoMo, SoftBank, Optimus, StarHub, Sprint and Verizon).

U.S. Media Usage Shrinks in 2009

Despite the general trend that Americans consume a bit more media every year, that was not the case in 2009, when U.S. media consumption actually fell about 17 percent in 2009, or about two hours a day, a huge drop.

The conventional wisdom is that media use should increase during a recession, as consumers shift more entertainment to the home, and substitute some amount of entertainment spending for travel, for example. But that doesn't seem to be the case, according to a new study by the Yankee Group.

The big exception was mobile media, which grew 39 percent in 2009.

"We believe the underlying reason is the economy," says Carl Howe,Yankee Group analyst. "It’s hard to spend all evening on the Internet or watching TV when you’re worried about making mortgage payments or trying to find a job."

Online activities decreased by 40 minutes, but TV and video viewing lost a full hour. Web browsing, email and social networking decreased 17 percent from their 2008 figure of 4.9 hours, but TV viewing declined by nearly a third, from 4.3 to 3.3 hours per day.

Music and reading declined the most. "The music, newspaper and magazine industries are all struggling for a reason," says Howe. "Consumers are spending less time with their media."

Listening to the radio and music fell half an hour to just 1.4 hours a day. Reading magazines and newspapers fared even worse; those activities combined total only 25 minutes a day, down from 40 minutes in 2008, says Howe.

Mobile is the only category that experienced growth. Consumers spent 40 minutes per day talking on mobile phones, up 12 percent from 2008. Mobile Internet use grew 36 percent to 11 minutes a day, and texting grew 55 percent to 27 minutes a day.

The Yankee Group findings contradict some other studies which indicate that TV watching was up in 2009. One of the differences is that Yankee Group includes both "at work" and "at home" consumption, while Nielsen only measures "at home" consumption.

But anyway one looks at the matter, consumers spend nearly half of every 24-hour day with media.

Respondents report they spend an average of 712 minutes, or 11.9 hours each day, with various types of media, with the greatest amount of time spent online, using Web browsing, email, instant messaging and social networking for an average of 4 hours and 13 minutes each day.

TV and video represents three hours and 17 minutes watching TV, pre-recorded programs on their DVRs, and DVDs and videos. TV watching takes up just over 2 hours and 19 minutes per day, on average.

Consumers report they spend an average of one hour and 26 minutes each day listening to the radio, CDs or MP3s, while all mobile phone activities consume one hour and 18 minutes on average.

Gaming time now exceeds reading. Consumers report spending an average of 36 minutes each day playing video games, but only 24 minutes reading newspapers or magazines.

Consumers routinely multitask while watching TV. "Two thirds of our respondents say they talk on the phone regularly while watching TV," says Howe. "More than half surf the Web or write email as well."

That is one reason why Apple and some observers believe the iPad will create a new niche in the market. People already have the habit of using the Internet while watching TV, so a more convenient device for doing so should be able to get traction, tablet supporters believe.

Interactive activities engage consumers in ways TV doesn’t. The top four activities on this list are all what the media industry calls “lean forward” tasks; that is, they engage the consumer interactively. Consumers naturally give cognitive priority to these “lean forward” activities over “lean back” ones like watching TV. What does that mean? It means that when consumers multitask, TV advertising takes a back seat to more interactive forms of engagement.

New Role for ENUM?

Analysts at the Yankee Group think there might be a new market developing for network elements or functions that provide the electronic numbering function that today is provided by peering federations. Such IP Routing Directories functionally provide the basic information required for interconnecting discrete VoIP networks.

Proponents of ENUM have argued that the business benefits derive from operational cost savings and service quality made possible by avoiding traditional PSTN routing infrastructure (SS7) to complete VoIP calls destined for a non-local VoIP
endpoint.

To date, business issues and volume issues have proven to be stumbling blocks. Large carriers make enough money from interconnection that any move to models that dispense with such payments are undesirable. That's the business issue.

And though native VoIP networks obviously require some sort of interconnection fabric, the fact remains that VoIP still is a small amount of total volume.

For the moment, legacy interconnection requirements remain essential. The percent of originating VoIP calls that are actually destined for an IP endpoint are sufficiently small that it might not make terrifically great sense to shift to an IPRD function of some sort.

Ideally, IP-to-IP connections are preferable. But the cost and quality issues might be a growing irritant rather than a compelling necessity for a large carrier, at the moment.

The pain of media conversion and database dips might not be creating enough pain to require an immediate shift to ENUM, in other words. Not to ignore the revenue implications for large carriers, either.