Expand Your 3G Network: Verizon Wireless 3G Network Extender Now Available

Verizon Wireless now is selling its "Verizon Wireless 3G Network Extender" femtocell, boosting 3G signal reception locally for both voice and data, and supporting as many as six Verizon Wireless devices.

The typical application is to boost signal strength within a home.

Customers can use My Verizon (www.verizonwireless.com/myverizon) to set up a list of preferred users who will have access to their Network Extender. Customers do not need to update their plans or add minutes and will incur no additional monthly charges for using the Verizon Wireless 3G Network Extender.

The Verizon Wireless 3G Network Extender replaces the original "Verizon Wireless Network Extender," which was introduced in 2009. The Verizon Wireless 3G Network Extender can be purchased online at www.verizonwireless.com or by calling 1-800-256-4646. The price is $249.99 plus local taxes.

Expand Your 3G Network: Verizon Wireless 3G Network Extender Now Available

U.S. Consumers Show High Interest in Femtocell Services, Survey Finds

More than half of U.S. broadband households with mobile phones are interested in femtocell benefits, and are willing to pay for the devices and associated new services, a survey by Parks Associates, conducted for the Femto Forum has found.

The survey found that fewer than 10 percent of consumers were previously familiar with femtocells. However after hearing a description of the femtocell and its benefits, 56 percent of respondents found femtocells appealing, and two thirds found the technology either “very” or “extremely” appealing. Additionally, 89 percent of those respondents who were already familiar with femtocells  found them appealing.

The primary driver for femtocell interest was improved in-home coverage. Important secondary drivers included increased mobile handset battery life, faster mobile broadband, advanced femtocell services and home-zone calling tariffs.

The survey found that 72 percent of consumers who found femtocells appealing were very interested in at least one advanced femtocell service. Examples of such services include "Virtual Home Number," which rings every cell phone in the home, or "Family Alerts," which warn when a subscriber has left or returned home.

Half of these respondents indicated a willingness to pay $4.99 a month for their single favorite service or $9.99 a month for a bundle of their favorite three services.

Although Wi-Fi is sometimes viewed as a femtocell alternative, the survey showed that 84 percent of people who heavily use Wi-Fi on their 3G devices found femtocells appealing, apparently because of the improved voice coverage and battery life.

Among consumers who consider themselves likely to change operator in the next 12 months, 44 percent said that they would very likely reconsider if their current operator offered a femtocell. Similarly, 35 percent of consumers in multi-operator households said they would likely consolidate their services around a single provider who offered a femtocell.

Demand is highest when upfront device costs are in the $20 to $50 range. This demand is cut in half when device prices are in the $50 to $100 range and halves again when the cost exceeds $100.

“The clear message from this research is that femtocells have widespread appeal and consumers are willing to pay for them," said Harry Wang, director of mobile product research, Parks Associates.

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Why Some AT&T Customers Might Want to Stay Away from "MicroCell"

It appears there are at least two distinct customer segments where it comes to use of AT&T's new femtocell offering.

Users who really cannot get decent macrocell coverage in their homes or offices probably will welcome the "MicroCell."

But users who do not have that problem, and want to offload their data traffic to the in-home network, will be better off avoiding the Microcell.

The reason is that data consumed on its MicroCell femtocell will be included in subscribers' newly capped monthly data allowance.

Any 3G data traffic running over the AT&T MicroCell will count towards a user's monthly data limits, just as making voice calls over the Microcell counts towards a user's monthly bucket of minutes.

It is possible to get unlimited calling on the Microcell for $19.99 per month, but this is only for voice calls, not data.

In contrast, Wi-Fi usage does not count towards a subscriber's monthly data limit, even though both access methods use the customer's own fixed broadband connection. Of course, AT&T has to invest capital to acquire, deploy and support the femtocells, so relying on the customer's own equipment makes sense, where possible.

The 3G MicroCell complements Wi-Fi by providing enhanced in-home voice coverage and reliable data when Wi-Fi may not be available -- but it is primarily intended for voice calls.

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50 Million Femtocells by 2014?

More than 50 percent of mobile data sessions originate indoors, say researchers at the Yankee Group.

And since 40 percent to 60 percent of mobile operator operational expense is attributable to backhaul transmission costs, Jennifer Pigg, Yankee Group analyst, expects data offload solutions, ranging from femtocells to Wi-Fi,  to be a growing area of interest.

Indeed, 60 carriers are in femto trials, with 13 commitments and nine commercial services already launched (AT&T, Vodafone, SFR, China Unicom, DoCoMo, SoftBank, Optimus, StarHub, Sprint and Verizon).

AT&T Microcell Launch in April

AT&T will begin its national roll out of femtocells, which it brands as the AT&T 3G MicroCell" beginning in mid-April, with new markets activating in cities across the continental U.S. for the next several months.

The AT&T 3G MicroCell improves in-building reception for mobile devices by creating a local mobile repeater site, like a Wi-Fi connection does. The femtocell uses the home broadband connection for access, offloading mobile traffic to the fixed broadband network and therefore avoiding any reception problems in the home or building.

Developed in conjunction with Cisco and in a public trial in select markets since September, AT&T 3G MicroCell is available for a one-time cost of $149.99.

Consumers with AT&T 3G MicroCell will be able to easily activate the device the same day it is purchased.  Customers may define up to 10 mobile phone numbers that can use the femtocell and up to four devices can operate on it simultaneously. There is no recurring cost, but mobile minutes will be deducted from a user's account as they would be if on a mobile macro-cell.

Customers on "Family Talk" plans can pay an additional $19.99 a month to make unlimited calls from the Microcell, without deducting any minutes from their plans.

Consumers who select 3G MicroCell calling plans at purchase are also eligible to receive a $100 mail-in-rebate toward the purchase of AT&T 3G MicroCell. Customers who also purchase a new line of broadband service with AT&T (DSL or U-verse 1.5MB or higher) are also eligible for $50 rebate.

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