Users Appear to Prefer "Do Not Track" Rules

Most people do not seem to like the idea of advertiser tracking of their online behavior, and with the Federal Trade Commission looking at tracking, it seems likely some new "do not track" program is coming.

The ironic facet of the issue is that refined tracking, conducted with permission, would mean a much-higher chance that most of the ads a user sees over the course of a day might actually be relevant, interesting and valuable.

Some forms of tracking, such as "remember me" functions, also are highly useful, and represent one way of maintaining "permission" status for any tracking programs.