Hosted IP Telephony Surpasses Single-Line Revenue Among Business Users

Hosted IP Centrex finally has surpassed broadband IP Telephony (single lines) as the leading revenue-generating, carrier-based business VoIP solution. That's a significant shift, and long in coming, as up to this point carriers actually have made more money selling single voice lines to business users than they have hosted PBX or hosted Centrex.


IP telephony use by business customers also will double the 2009 numbers in just three years, says In-Stat, reaching 79 percent penetration by 2013.

Today about 33 percent of companies use IP telephony. And despite all the talk of new and enhanced features, cost savings will remain the adoption driver.

"VoIP adopters have a good understanding of the cost savings associated with VoIP, and have oriented their limited budgets to optimizing efficiency and savings by replacing legacy TDM voice solutions,” says David Lemelin, In-Stat analyst.

Broadband IP Telephony revenue will also double by 2013, In-Stat said, fueled by single user applications as well as mobile usage.

About 33 percent of businesses that have already deployed VoIP solutions report that recent economic conditions have caused them to slow additional deployment plans, compared to 30 percent reporting no change in plans.

Broadband IP Telephony revenues continue to grow and will more than double by 2013, compared to 2008. This growth will be fueled by single-user applications among increasingly distributed and mobile workforces.

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Microsoft Sends Small Business to Alteva

Alteva, a provider of cloud-based unified communications solutions, is partnering with Microsoft and BroadSoft to provide a hosted Unified Communications solution to small businesses. Alteva has developed a way to interconnect its hosted voice and messaging services with Microsoft Communication Services product suite, including Microsoft Exchange, SharePoint and Office Communications Server for both its small business and enterprise customers.

Alteva also has launched a Web store, where organizations with less than 25 users can easily select the right UC solution to suit their needs. Alteva has designed four different UC packages from which small businesses can choose from.

The "UC Complete" bundle supplies a fully-integrated, high-definition voice and unified communications solution priced from $38 per user, per month. Other packages are priced at $28 to $15 per user, per month.

Alteva also offers a la carte purchasing options for those who seek only to purchase Exchange email, OCS or Alteva's hosted VoIP.

Alteva says it is North America's largest provider of enterprise-class hosted VoIP, and provides hosted UC solutions to businesses in all 50 states and four continents.

Microsoft to Direct Small Businesses Seeking Unified Communications Solutions With VoIP Integration to Alteva

79% Business IP Voice by 2013, In-Stat Forecasts

VoIP penetration among U.S. businesses will increase rapidly over the next few years, reaching 79 percent by 2013, compared to 42 percent at the end of 2009, In-Stat says. This penetration reflects companies having a VoIP solution deployed in at least one location.

 In-Stat now finds that 41 percenrt of businesses with VoIP capability have no legacy TDM voice services, compared to 34 percent in 2008. About 42 percent of US businesses now have a VoIP solution in at least one location, In-Stat says.

Hosted IP services such as IP Centrex also saw steady growth in 2009, while IP PBX growth was significantly stunted.

While there are indications that the economy and high-tech investments are in slow recovery, IP equipment investments are likely to lag other areas, In-Stat says.

VoIP adopters now have a good understanding of the cost savings associated with VoIP, and have oriented their limited budgets to optimizing efficiency and savings by replacing legacy TDM voice solutions, says David Lemelin, In-Stat analyst.

With businesses opening up fewer new locations than we have seen in recent years, much of this current investment is occurring at headquarters locations where efficiencies and savings can be maximized.

Hosted IP Centrex has now surpassed broadband IP telephony as the leading revenue-generating, carrier-based business VoIP solution. In other words, business IP telephony now generates more revenue than other forms of business VoIP, In-Stat says.

Still, 33 percent of businesses that have already deployed VoIP solutions report that recent economic conditions have caused them to slow additional deployment plans, compared to 30 percent reporting no change in plans.

Broadband IP Telephony revenues continue to grow and will more than double by 2013, compared to 2008, driven by single-user applications among increasingly distributed and mobile workforces.

SME Hosted PBX: Smaller is Better

The smaller the business, the more likely it is to prefer a hosted IP PBX solution over a premises-based solution, says Yankee Group VP Steve Hilton. The pay-as-you-go
approach coupled with minimal on-site IT support makes hosted solutions desirable for
small businesses.

Based on Yankee Group survey data, businesses with fewer than 20 employees are three times more likely to want hosted IP solutions, compared to organizations with 99 employees.

Buying preferences are about evenly split in the 20-to-99 employee range.

Demand for hosted solutions also seems to be quite a bit higher in the retail segment, as you might expect, as these are deployment situations where most people will not need voice or text communications most of the time.

Small businesses in retail segments (a segment with more branch or franchise locations per firm) are almost three times more likely to want hosted IP solutions, whereas firms in professional services and manufacturing sectors are more evenly split between hosted and premises-based IP solutions, says Hilton.

There are some obvious conclusions. Service providers able to deliver hosted voice soltuions over a wide geographic area are positioned to sell hosted PBX services to retail enterprises with lots of franchises to support.

Service providers without wide geographic reach will largely have to content themselves with a focus on professional and manufacturing prospects that more often operate out of one or just a few sites.

The paradox is that there is no simple answer to the question of whether hosted PBX service makes more sense for small or enterprise-sized organizations. Large retail entities often operate thousands of essentially small sites, even though a sale will be made at an enterprise level. Geographic scale then matters, even when the actual use case is a gas station, convenience store or fast food outlet.

60% Medium Enterprise IP Comms in Korea, China, India and Hong Kong

More than 60 percent of mid-sized companies with 2,500 to 9,999 employees in China, Hong Kong, South Korea and India currently are using managed IP PBX and hosted IP telephony for their voice communications, according to researchers at The Yankee Group.

Although enterprises experienced or expect savings on domestic long distance and international direct dial charges when using IP telephony, they also experienced or expect increased spending premium on network equipment, telephony equipment and network security by up to more than 25 percent, Yankee Group says.

User training seems to be the biggest challenge for enterprises deploying IP telephony and UC is user training issues. By geography, user training is a more pressing challenge for companies in Hong Kong (56 percent) and India
(58 percent). Inability to understand the link between technology and business process challenges Korean companies the most (52 percent).

SME VoIP Still a Challenge

Plenty of challenges continue to face successful providers of hosted or premises-based VoIP services. In its most recent survey of IP communications demand in the small and medium business market, Savatar Research found some “good and bad news and some that is disturbing,” says John Macario, Savatar president.

“We were expecting a bump in the market, based on the last three years of work, or at least a growth rate consistent with the past,” he says. “The bad news is that adoption is flat.” There’s not a lot of growth, he says. SME adoption is stalled at about 17 percent.

“There’s increasing frustration among SMEs,” who apparently haven’t yet gotten the message about benefits, which are clear enough based on feedback from executives who have purchased and use IP communications products and services.

It isn’t that SMEs are buying legacy phone systems. They just are not moving. They’re “just sitting on what they’ve got.” And that’s true both for premises phone systems and hosted offerings, Macario says.

All of which suggests many service providers who don’t know how to serve the market, he notes.

Macario says there is some evidence that buying might even have slowed over the last year. For those who have purchased IP communications products or services, “more than 70 percent purchased more than one year ago,” Macario says. “Only 12 percent have purchased between six months to a year ago.”

“About 15 percent have bought last six months,” he says.

The good news is that “the buyers are insanely happy,” Macario notes. About three quarters of respondents say they have gotten economic benefit while 75 percent say the systems are much easier to manage.

About 84 percent say the quality of their IP systems is as good or better than their old systems. The same percentage say the IP systems are as good or more reliable than the old systems.

As you would expect, 82 percent say the IP feature set is far better. Astoundingly, 95 percent say they would recommend or highly recommend the service or system they now use.

They “really are enthusiastic,” Macario says. Among the most-used IP features is the auto attendant capability. For many SMEs, this is the first system that allows them to do so. Half of respondents say they use it. About a third use group-oriented features or informal call center capabilities as well.

About a third use find me/follow me or simultaneous ring, he adds. About a quarter use click-to-dial and the ability to integrate with Microsoft Office applications. “People are starting to explore the feature set and figure out what else they can do,” says Macario.

But it is wireless services of various types that seem to be top of mind and growing in importance. Wireless related services also seem to have huge potential for inducing churn.

Of those who have deployed some sort of IP communications capability, about 71 percent are very or somewhat interested in FMC as a desktop replacement service, if the pricing is acceptable. About 83 percent would be interested in using it as an add-on or replacement for at least some desk devices.

Asked what else they would consider buying from the same vendor who sold the IP communications service or system, about 40 percent indicated wireless was on the list. About one third would buy Web collaboration tools like WebEx or Live Meeting services.

Demand seems to be just as high even for respondents who have not bought any IP communications service or capability. About 75 percent of those who haven’t yet bought are somewhat or very interested in fixed-mobile solutions.

Some 70 percent said somewhat or very likely to switch from their wireline service to an FMC offering and 70 percent said they would switch from their current mobile provider to get the capabilities.

About 71 percent of respondents who haven’t yet bought an IP solution would be interested in mobile desktop replacement as well.

Respondents say they would be willing to consider replacing at least some desktop phones if doing do saves about 20 percent from their total communications bill.

About 35 percent of respondents say they now pay for employee use of mobiles, picking up between 76 and 100 percent of the cost of the service.

Traditional telcos also are getting more traction and mindshare in the business VoIP space, it appears. For two years, traditional phone companies have got a really low share where it comes to SME executive perception about “who” provides business VoIP servicers, says Macario.

This year, telcos moved seven points higher. About 24 percent of respondents now view telcos as providers of business VoIP. Interestingly, 29 percent said cable companies come to mind as providers of business VoIP.

Non-traditional providers fare best at smaller firms. As firm size goes up, telcos do better. In the 50 to 99 employee segment, only 20 percent say non-traditional telcos are logical providers. And note: the cable gets 22 percent of the votes in that segment category.

That might be surprising for CLEC and other executives who think cable will not get traction in the SME space. “When a CLEC or a pureplay provider knocks at the door, they want to know who they are,” says Macario. “Cable has a brand. That helps.”

Cable already has surprising share at the lower end of the broadband access market. In the one-to-four-employees segment, “about half use cable modems,” says Macario.

“Once you get up to five to 19 employees, then 11 percent have T1s,” he notes. “DSL share is 47 percent, 25 percent T1 at slightly larger firms.”

Overall, says Macario, service providers, in a broad sense, aren’t doing a good job of communicating the benefit of making a switch to IP communications.

Free Version of CommuniGate Pronto! Now Available

CommuniGate Systems has two new initiatives for free IP-based communications addressing consumers, SOHO and very small business uers. CommuniGate Systems is offering free versions of its Flash-based client Pronto! and the CommuniGate Pro Internet Communications platform.

CommuniGate’s new portal, www.TalktoIP.com, gives consumers a free live account of Pronto!, a flash based user interface that integrates e-mail, calendaring and secure IM in a single dashboard. Users can create their individual accounts @TalktoIP.com in just a few simple steps.

In addition, the CommuniGate Pro Community Edition is available for a complimentary download giving up to five users free full-service accounts installable on any computer or server inside their home or small business.

The product is compatible with any operating system—Windows XP, Windows Server Edition, Apple OSX, and Linux. The Community Edition allows small businesses and home users to enjoy the power of a carrier-grade technology through a simple and easy-to-manage package for e-mail, IM, and VoIP technologies for free, the company says.

I asked about Vista support and haven't heard back, yet. I suspect Vista support is not yet available, so though I would love to try it out, I will have to wait.

The Community Edition provides email, groupware, VoIP, IM(SIP/Simple & XMPP), a virtual PBX with free CG/PL application source code, conferencing server, voice mail and mobility support, the company says.

CommuniGate Pro Community Edition can be downloaded at www.communigate.com, or for the online live version visit www.talktoip.com to get a free account.

Global VoIP Keeps Chugging...

Worldwide VoIP service revenue jumped 66 percent to $15.8 billion in 2006 after more than doubling in 2005, and is expected to more than triple by 2010, says Infonetics Research. Worldwide revenue from residential hosted VoIP services jumped 68 percent between 2005 and 2006 while managed IP PBX service revenue grew 45 percent.

Hosted VoIP services continue to outpace managed IP PBX services by far, with residential services fueling the market, but the business segment is also growing, and will continue to, Infonetics says.

“Asia Pacific has been leading the VoIP services scene for a couple of years, with Japan’s SoftBank pioneering the service and taking a strong lead, but the EMEA and North America regions have gained some ground at the expense of Asia in the last two years. The Latin American-Caribbean region is also posting impressive growth and gaining share,” said Stéphane Téral, principal analyst at Infonetics Research and lead author of the report.

The number of worldwide residential/SOHO VoIP subscribers nearly doubled between 2005 and 2006, to 46.5 million, 46 percent of which are in the Asia Pacific region.

About 71 percent of worldwide VoIP service revenue came from residential/SOHO customers in 2006, 29 percent from business customers.

SoftBank is the world's largest VoIP service provider with 18 percent subscriber market share, followed in order by NTT, Vonage, France Télécom, and Time Warner Cable, Infonetics says.