Apple iPhone 50% More Bandwidth Efficient than Android?

Sprint thinks iPhone is 50% More Bandwidth Efficient

"There is a misperception that our launch of the iPhone will increase the load on Sprint 3G network and require us to spend more 3G capital," says Sprint CEO Dan Hesse. "The reverse is true."

"IPhone users are expected to use significantly less data than the typical user of a dual-mode, 3G-4G device," he says. Apple iPhone might help Sprint on bandwidth


"Even adjusting for more total new customers being added to the network, we believe it will put less load on our 3G network than they would have if we did not carry the iPhone."

Some of that difference might be due to user behavior, but some is undoubtedly related to signaling overhead, something AT&T worked on with Apple, and which is being addressed in the latest update to the Android operating system as well. Signaling overhead a big issue


As it turns out, mobile applications and handsets can be tweaked to reduce signaling load on mobile radios, something that alleviates network congestion. Signaling can cause congestion

What Will Consumers Do When Bandwidth Comes in Buckets?

AT&T's shift to aligning bandwidth consumption and retail pricing will be an important test of how well consumers actually understand how applications are related to bandwidth consumption, and whether price signals that work in virtually all other businesses also will work for mobile bandwidth consumption.

Lots of people think it will prove too challenging for the typial user. That might not be true if easy-to-use bandwidth dashboards are available. People will quickly figure out that video runs the meter hard while almost nothing else has to be thought about.

The other angle is that people are pretty good about figuring out that if "no additional cost" Wi-Fi hotspots can be used, or similar in-home or in-office bandwidth, they will do so, especially when there is a clear perceived value.

But there is really no way to know for sure until lots of users are on the new plans, and have time to adjust their behavior so they are intentional about bandwidth usage. It's really not that different from learning to be intentional about water, electricity, paper, gasoline, calories or just about anything else with real-world externalities.

The larger issue likely will develop as people start to use iPads and other tablet PCs, as well as netbooks, for the simple reason that people consume an order of magnitude more data on a fixed-line-connected PC than on a typical feature phone, or even a smartphone. But consumption patterns will change as the mix of connected devices changes.

Wireless offload to the fixed network will help quite a lot, and should be encouraged, as will easy-to-use and informative dashboards.