Showing posts with label pricewaterhousecoopers. Show all posts
Showing posts with label pricewaterhousecoopers. Show all posts

Monday, June 28, 2010

Mobile Growth Shifts to Content

Mobile revenue growth now is shifting to mobile broadband and data, as you would expect, with the saturation of basic voice connections.

The next wave of growth will come from commerce and content sales, PricewaterhouseCoopers now predicts.

Tuesday, June 15, 2010

Digital Content 1/3 of Total by 2014

By 2014, digital spending will make up one-third of total spending, up from 24 percent last year, according to PriceWaterhouseCoopers. The recession, the firm says, only accelerated the shift to digital, with digital spending increasing 10.2 percent and non-digital spending dropping 6.4 percent last year.

But with offline spending still accounting for 66 percent of the total even four years from now, the firm says the industry needs to “embrace digital not as a competitor to traditional analog services, but as a complement."

What Declining Industry Can Afford to Alienate Half its Customers?

Some people believe the new trend of major U.S. newspapers declining to make endorsements in presidential races is an abdication of their “p...