Digital Content 1/3 of Total by 2014

By 2014, digital spending will make up one-third of total spending, up from 24 percent last year, according to PriceWaterhouseCoopers. The recession, the firm says, only accelerated the shift to digital, with digital spending increasing 10.2 percent and non-digital spending dropping 6.4 percent last year.

But with offline spending still accounting for 66 percent of the total even four years from now, the firm says the industry needs to “embrace digital not as a competitor to traditional analog services, but as a complement."