Since 1975, there have really been only three immediately significant changes in U.S. end user "time spent with media," clearly evident in this chart from Veronis Suhler Stevenson.
Though it now seems "everybody" plays video games, consumers actually spend far less time playing video games than they did in 1975.
The big gainer, in terms of time, is cable, satellite and telco TV, which shows a steadily growing time commitment.
Radio listening has been significant since 1975, but now is in a decline. Aside from those three media, most of the others have trended within a relatively finite range since 1975.
All of that might suggest one clear implication: any media that makes dramatic gains in the coming years will probably do so by taking time away from multichannel television services, radio and video games. That doesn't mean the alternatives have to mimic the value of the displaced services, simply that the rising services will have to become more compelling, compared to radio, multichannel TV services and video games.
Showing posts with label radio. Show all posts
Showing posts with label radio. Show all posts
Monday, May 16, 2011
What Has Changed in Media, Entertainment Since 1975?
Labels:
cable TV,
radio,
video games
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Subscribe to:
Posts (Atom)
-
We have all repeatedly seen comparisons of equity value of hyperscale app providers compared to the value of connectivity providers, which s...
-
It really is surprising how often a Pareto distribution--the “80/20 rule--appears in business life, or in life, generally. Basically, the...
-
One recurring issue with forecasts of multi-access edge computing is that it is easier to make predictions about cost than revenue and infra...