Is it Too Late for Mobile Operators to Gain Mobile Ad Share?

Is it too late for mobile service providers, telcos and cable TV operators to gain a significant share in mobile advertising? Nobody knows yet. 

It probably is not possible to get a leading share, so the point is whether it is possible to gain a significant share, across the payments, streaming and app fronts. 

If it does not prove possible, Internet service providers are going to face increased pressure in their core access business, as advertising has enabled software and content businesses in the past. 

But advertising increasingly could be the marginal contributor even for Internet access businesses, providing just the required amount of incremental revenue to enable widespread Internet access subscription models. 

The other unresolved issue is whether ISPs can create significant new managed services revenues to offset pressure in the commoditized Internet access business. 

Whether those new revenue sources come from streaming video, home security, health services or connected car apps does not matter so much. At the moment, nor does the relative revenue contribution matter so much.

What matters is discovering and creating the new managed services models to offset legacy service declines and commoditization of simple Internet access services. 

LUMA's State of the State 2015 at DMS 15 from Terence Kawaja

"Reliability" Isn't What it Used to Be, and Most of US Don't Really Mind

How to supply power to fixed network voice service phones is an acknowledged issue for fiber to home or cable TV voice services. They are, in fact, less reliable than legacy phone service when consumers do not buy optional battery power backup.

But few consumers seem to do so.

The problem of inability to use a service when the user device loses power is no longer unusual though. It applies to all Internet access services, mobile phones, cordless phones, televisions and all other consumer appliances generally.

In fact, it would be a fair generalization to say that most devices and apps using communication networks are “less reliable” than they used to be. And most users seem to adjust quite well.

There are understood protocols for services or apps that occasionally crash. One reboots. One “calls back.” One waits a few seconds or minutes. One switches to another app.

That is simply an adjustment to connectionless protocols that underpin modern apps and battery-powered end user devices.

Even in the restricted area of fixed network telephone service, most consumers long ago made decisions that ensured they would not have “telephone service” when local electrical power was disrupted.

The culprit is the cordless phone, which most consumers seem to use, when they have fixed network phone service at all. By definition, cordless phones require local electrical power to function.

So when there is a local power outage, even when the network is up and running, a customer cannot use a cordless phone.

So there is an easy solution for consumers who buy fixed network telephone service and want the ability to use their phones in the event of a local power outage: do not buy or use cordless phones.

That will be the case for some years to come. Eventually, however, battery backup is likely to be the only option for powering cordless phones or other consumer appliances in the event of local power outages.

One might argue the problem sort of goes away by itself, over time, as most consumers who care about network-powered phones tend to be in the higher age cohorts. Over time, most consumers, who do not especially worry about such things, will become 100 percent of the market.

A Shakeout in India Mobile Market is Coming

The coming entry of Reliance Jio into India’s mobile market might well be the catalyst for industry consolidation many would argue is both inevitable and necessary.

In some areas, there are 13 different competitors. In most areas, there are eight contestants, though five firms have 10 percent share or greater.

Bharti Airtel in 2014 had about 23 percent share. Vodafone had about 19 percent subscriber share.

Idea in 2014 had about 15 percent share. Reliance Communications had about 12 percent share. BSNL had 10 percent share. In other words, the top five providers had nearly 79 percent market share.

That is a higher than typical degree of competition, and suggests eventual consolidation is necessary. Already, though, competition seemed in 2014 to be favoring Bharti, Vodafone and Idea, which were gaining net subscribers, while Reliance was losing net subscribers.

The entry by Reliance Jio will further complicate matters, as unless Reliance Jio fails, it has to take at least some market share from existing providers, even if it were to be successful at growing the market by creating net new subscribers.

Mobile adoption in mid-2014 was about 70 percent, so while there is some room for additional net subscriber growth, most of the potential Reliance Jio gains will have to come from other operators.

The reasons are simple enough. People with discretionary income who are within the typical coverage areas already are customers.

Many non-subscribers are in areas where mobile coverage is non-existent, so they cannot buy service, or face price constraints, when they are able to receive signals.

Given the Reliance Jio strategy of focusing on mobile Internet services, Reliance Jio inevitably will try to take market share from the ranks of consumers who value mobile Internet access and can afford to buy the service. Most of those people already buy service from an existing provider.

source: sourcedigit

"We believe that the already-high competitive intensity in the sector that has diminished returns will only worsen with the entry of Rel Jio,” said Jefferies telecom analyst Vaibhav Dhasmana, said,

AT&T Launches Gigabit Service in Chicago

AT&T is launching U-verse with AT&T GigaPower to residential and small business locations in parts of the City of Chicago during summer of 2015.  Earlier, U-verse with AT&T GigaPower launched in parts of Elgin, Oswego, Plainfield, Skokie, Yorkville and surrounding communities.

AT&T says the network is the first Chicago residential service to feature speeds of up to 1 gigabit per second.

U-verse “High Speed Internet Premier” speeds up to 1Gbps start as low as $120 a month, or speeds at 100 Mbps start as low as $90 a month, with a one year price guarantee.

The services also can be bundled with other services such as entertainment video and voice.

AT&T plans to expand its 100 percent fiber network in up to 25 markets. U-verse with AT&T GigaPower has officially launched in parts of the Atlanta, Austin, Charlotte, Chicago, Cupertino, Dallas, Fort Worth, Houston, Kansas City, Nashville, Raleigh-Durham and Winston-Salem markets.

Plans have also been announced to launch AT&T GigaPower in parts of the Greensboro, Jacksonville, Miami, St. Louis and San Antonio markets.

Additionally, AT&T has committed that upon approval of its proposed acquisition of DIRECTV, the company will expand the AT&T GigaPower network to an additional 2 million customer locations. All of these 2 million locations are over and above what the company announced in 2014.

Bell Canada Goes Gigabit

Bell Canada President and CEO George Cope says Bell Canada is investing $1.14 billion to bring gigabit Internet access service to the Toronto area.

Bell Canada also will provide gigabit service to other cities in Ontario, Quebec and Atlantic Canada as part of a $20 billion investment.

Bell will launch “Gigabit Fibe” in other cities in Ontario, Québec and the Atlantic provinces as soon as the summer of 2015 in some locations.

Service initially will be available at a maximum 940 Megabits per second and rise to a full 1000 Megabits per second or faster in 2016 as modem equipment suppliers catch up to gigabit speeds, Bell Canada said.

The service will be available to 50,000 businesses and residences in the summer of 2015 and will then be expanded to another 1.1 million premises over the next 36 months.

The upgrade requires about 9,000 kilometres of new optical fiber in the city both underground from 10,000 manhole covers and above ground on 80,000 Bell and Toronto Hydro poles.

Mobile Video Will Drive Global Consumer Data Demand

There is a very simple reason why lots more mobile bandwidth is going to be needed in coming years. The number of discrete users and devices will grow; while the types of apps people use is changing.

Notably, consumption of video on mobile phones is exploding, mobile devices are the primary Internet access device globally, and therefore mobile video consumption will drive aggregate mobile bandwidth demand.

According to Ooyala, mobile video consumption grew 367 percent between the first quarter of 2013 and the first quarter of 2015.

In fact, mobile devices represented fully 42 percent of all video viewing in the first quarter of 2015.

Bandwidth intensity is the issue. Video, for example, simply requires an order of magnitude or two orders of magnitude bandwidth than most other apps. A one hour IP-based voice call might consume 28.8 Mbytes. An hour of mobile video consumption might consume 120 Mbytes. An hour of high definition TV consumption might consume 2.5 Gbytes.

Sample Service and Application Bandwidth Comparisons
Segment	Application or Service Name	KB
Consumer mobile	SMS	0.13
Consumer mobile	MMS with video	100
Business	IP telephony (1-hour call)	28,800
Residential	Social networking (1 hour)	90,000
Residential	Online music streaming (1 hour)	72,000
Consumer mobile	Video and TV (1 hour)	120,000
Residential	Online video streaming (1 hour)	247,500
Business	Web conferencing with webcam (1 hour)	310,500
Residential	HD TV programming (1 hour, MPEG 4)	2,475,000
Business	Room-based videoconferencing (1 hour, multicodec telepresence)	5,850,000

source: Cisco

Summary of Per-Device Usage Growth, MB per Month
Device Type	2014	2019
Non-smartphone	22 MB/month	105 MB/month
M2M Module	70 MB/month	366 MB/month
Wearable Device	141 MB/month	479 MB/month
Smartphone	819 MB/month	3,981 MB/month
4G Smartphone	2,000 MB/month	5,458 MB/month
Tablet	2,076 MB/month	10,767 MB/month
4G Tablet	2,913 MB/month	12,314 MB/month
Laptop	2,641 MB/month	5,589 MB/month

source: Cisco

In Some Markets, Mobile Voice Represents Less than 15% of Total Device Usage

Once upon a time, mobile phones freed people from the need to be near a fixed network phone to make and receive calls. These days, communications, though still a key function, often represent less than a third of total smartphone activities.

In a significant development, social networking actually dominates even “communications” usage. In other words, voice is a fundamental capability for a smartphone, but often is not even the most-used communications mode.

Smartphones are multi-function devices, used 30 percent of the time for communications in the United States, United Kingdom,  Japan and South Korea, and about 47 percent of the time in India.

Web browsing, games, entertainment and utility or productivity functions represent the other major categories of usage.

But which communication apps dominate varies widely as well. In the United States and United Kingdom, it is social networking which dominates communications. In the U.S. and U.K. markets, social networking represents 53 percent of total communications activity.

In other markets, such as India, voice represents 66 percent of communications activity, while in South Korea voice usage is 51 percent.