Don't Assume A Return to Normal

There's a reason for voice, data and video entertainment providers to be obsessive about how their consumers are behaving during the current recession. Presenting a customer with a chance to switch, to change behavior, is dangerous because the changes, once integrated into daily life, can become permanent.

"Don't assume a return to normal," John Quelch, Professor of Business Administration at Harvard Business School, warns. "The longer and deeper the recession, the more likely consumers will adjust their attitudes and behaviors permanently."

"Their coping mechanisms may become ingrained and define a new normal." More than that, the competitive landscape likely will have changed as well. One would expect to see mergers, acquisitions, company failures and launches that mean the post-recession market looks different than the pre-recession market.

That means buyers might be looking at all product offers with new eyes.

http://hbswk.hbs.edu/item/6139.html

FCC Asks for Advice on "Broadband Stimulus" Rules

The Federal Communications Commission is asking for comment on how to distribute broadband funding under the American Recovery and Reinvestment Act of 2009, commonly known as the "broadband stimulus" program.

The FCC has already established a separate docket for parties wishing to comment generally on a rural broadband strategy (GN Docket No. 09-29). The FCC now is seeking comment as part of its consultative role with the National Telecommunications and Information Administration (“NTIA”) and the Department of Agriculture’s Rural Utilities Service (“RUS”), the agencies that actually are charged with disbursing the funds.

The FCC specifically is seeking comment on five core terms and concepts:

The definition of "unserved area;"

The definition of "underserved area;"

The definition of "broadband;"

The non-discrimination obligations that will be contractual conditions of the Broadband Fund Opportunities Program ("BTOP") grants; and

The network interconnection obligation that will be contractual conditions of BTOP grants.

Comments are limited to these five specified items and are due on April 13, 2009 and should be submitted in GN Docket No. 09-40.

The comment period extends to April 13, 2009. That implies that no final rules can be issued by NTIA or RUS until May, since NTIA and RUS staffers will require time to read and digest the new input.

That in turn means the first third of the funds, which by statute must be released before the end of June, will require submission and awards over a roughly two-month period, at best, by agencies which never before have had to process, much less award, so much money in such a short time frame.

For better or worse, that suggests projects in the first round will be weighted to providers with enough "track record" that NTIA and RUS can reduce the risk of making awards to applicants that are not well placed to execute, that may squander the money or that may prove otherwise embarassing when later oversight reveals what actually happened, or didn't happen, with the awarded funds.

And though most observers probably think the funds are supposed to lead to deployment of new facilities, the statute is part of a "stimulus" package that is supposed to create jobs in the near term. That could lead to a situation where projects actually do not create facilities or make better use of facilities but rather mostly can be pitched as projects that create jobs related to those facilities and use of facilities. "Training" or "education," in other words, might play a bigger role than some think.

That isn't necessarily a bad thing if one assumes that a great deal of non-use is related to people not understanding what they can do with broadband and the Internet, or non-use by people who think they understand what they can do, but don't feel too comfortable using computers and software.

Permanent Changes After Recession?

It isn't yet clear how changes in consumer use of communications and entertainment might change on a more-permanent basis once the recession is over. So far, there has been little tangible evidence of significant behavioral change.

About the only measurable change I've been able to find is an increase--by about one percent--of mobile users on prepaid, rather than postpaid, wireless plans.

There might be more-permanent changes in the business market, though, such as wider adoption of open source software.

http://www.hitsearchlimited.com/news/999871/

Mobile Media Gains U.K. Ground

Some 81 percent of U.K. mobile media users access mobile media once a week with strong at-home, public transport and around town consumption, says Orange.

As you might expect, mobile is viewed as the most innovative and personal media channel compared to all other traditional and digital channels, Orange says.

Mobile media usage patterns differ greatly depending on a consumer's location, with the strongest usage of mobile media being in the home, where 67 percent of participants who used their mobile for email did so in their home and 56 percent used a mobile at home for mobile Internet browsing.

The average age for mobile media users is 36, and 81 percent of respondents said they use mobile media more than once a week, with 46 percent using it daily.

Men generally use mobile media more, although women are much more likely to use picture messaging.

The mobile internet pages viewed most often are search engines, email, news, music and film although, interestingly, a high proportion (55 percent) of people browse the mobile Internet with no specific agenda.

Mobile media users are very much open to mobile marketing, Orange maintains, with 70 percent of participants attracted by interactive marketing formats, with the most-popular forms of mobile marketing being click-through advertisements and voucher redemption codes.

Recession Barely Touches Cable Modem Subscribership

Only two percent of cable modem households report that they are "somewhat" or "very likely" to cancel their cable modem service in the next six months, a new study sponsored by the Cable & Telecommunications Association for Marketing suggests. Nearly 95 percent of cable modem households surveyed report that they plan to retain their cable modem service, despite current economic conditions.

Cable TV service likewise is showing similar strength despite the economic downturn, the study suggests. In fact, cable households have become more loyal to their TV service over the past three months, the study suggests. About 81 percent of respondents who have cable TV service or digital cable TV service report that they are "not at all likely" to cancel their cable TV service, compared to November 2008, when 71 percent of respondents indicated a similar certainty about keeping cable TV. In November 2008 just 77 percent of respondents with digital cable TV said they were so certain.they would keep digital cable.

One might draw several conclusions from the survey results. First, one might say that broadband Internet access now is a foundation service for users who buy it. Second, one might conclude that the traditional resilience of core communications and entertainment services has not changed in the current recession, the first where there has been mass adoption of wireless and broadband Internet access services.

Overall, lifestyles and buying habits are changing, though, the study also finds. Consumers report being likely to spend more time at home watching TV (35 percent) and less time doing activities outside the home. That "cocooning" suggests one reason why broadband and television might be so resistant to economizing moves.

More than half of U.S. households currently report doing less shopping (53 percent), eating out less (52 percent), going on fewer vacations (51 percent) and attending fewer concerts and theatre performances (50 percent) because of economic conditions.

Content is Not Always King, But "Sunday Ticket" is Close

But sometimes it makes a huge difference.

As part of a new four-year, $4 billion deal struck between DirecTV and the National Football League, DirecTV "Sunday Ticket" subscribers will now also have the option of getting any game streamed to their laptops.

It is the first time the NFL has licensed the online rights to its games. DirecTV says streaming will begin “no later than 2012."

The NFL, though, also won the right to create a new channel called “Red Zone Channel," to be launched in the next couple of years, that shows real-time highlights of NFL games that will be distributed on multiple media, including cable, satellite, online and mobile.

DirecTV executives have been adamant about retaining their exclusive deal for out-of-market games, believing (correctly) that in this particular case, exclusivity allows it to lure subscribers away from cable and other satellite TV companies.

Sports programming continually is cited by cable operators as a primary reason for continual rate hikes. The new NFL deal is more of the same, on that score.

Still, DirecTV does have a point. The only reason this particular subscriber would choose DirecTV over FiOS (someday soon that will be an option) is "Sunday Ticket."

So content might not be king. Some of us would argue, looking just at the amount of money consumers and businesses already spend, the communications is king. Still, content, if not king, can in some cases swing a subscriber choice from one provider to another.

http://www.paidcontent.org/entry/419-nfl-signs-new-4-billion-directv-deal-games-to-be-streamed-online/

Why "Net Neutraliity" is a Bad Idea

If no Internet service provider can give preference to any streams or protocols, it is not possible to create a service a user actually does want: the ability to give preference to voice streams when on a Skype call or conference, when watching a webcast or a movie.

It is understandable that some advocates worry about ISPs giving preference to their own streams over others. News: they already do. It's called "cable TV." The issue is whether an end user can prioritize certain protocols at certain times, to optimize their own experience.

Strict net neutrality, which allows no prioritization, or minimal traffic shaping to maintain overall user experience when a very small number of users are straining a network, also will prohibit any other "user friendly" forms of prioritization.

http://venturebeat.com/2009/03/23/netflix-were-not-slowing-our-streamsyet/

Seattle Weighing Own FTTH Build?

The city of Seattle seems t be pondering building and perhaps even operating its own fiber to the home network. Planners think such a network, offering speeds of perhaps 25 Mbps, might ultimately get 24 percent market share.

That certainly is within the realm of possibility, though lots of executives with experience in the overbuilder business, where a network competes against both a telco and a cable company, might point out that the business case is tough without the ability to offer both voice and video services.

A full FTTH network with on-going revenues from access alone might be very difficult.

http://seattletimes.nwsource.com/html/businesstechnology/2004293823_brier20.html

Mobile Access Less Strategic, Vodafone, Telefonica Signal

Telefónica and Vodafone have confirmed wide-ranging plans to share mobile network assets--starting with tower sites--across Europe.

As part of the collaboration, Telefónica and Vodafone also are actively exploring opportunities to cooperate in related areas such as the provision of transmission services, which would extend sharing to radio capacity as well. The companies will share mobile network assets in four European markets where both have operations - Germany, Spain, Ireland and the UK - while discussions are ongoing to extend the agreement to a fifth market, the Czech Republic.

The joint building of new sites and or consolidation of existing 2G and 3G tower sites, with one site housing the equipment of both companies where previously two would have been used, is expected to lead to a significant reduction in the total number of towers in operation.

The move also suggests a perception of where value lies. Towers are deemed not to be strategic, though required, and radio resources, though likewise required, might not offer much end-user value either. That tends not to be as true for more-expensive wired infrastructure, where most executives with the ability to do so tend to prefer exclusive use of their own facilities, essentially forcing would-be competitors to undertake their own expensive construction projects.

The proof point here is what has happened in markets where robust wired network wholesale access has been enforced. In such markets, incumbents tend to lose huge chunks of market share while end user prices fall dramatically. As good as that is for consumers, it is problematic for service providers.

For that reason, regulators are being much more cautious about extending current rules for copper access to new optical access, taking care to ensure that investment opportunities are attractive enough to fund such networks.

http://www.vodafone.com/start/media_relations/news/group_press_releases/2009/telefonica_and_vodafone.html

How Much More Can be Wrung from DSL?

Ericsson engineers have demonstrated in the lab a way to bond together six unshielded copper wire pairs to push 500 Mbps about 500 meters. The technique is promising for the same reason all such technology developments are: they suggest it is possible to wring yet more performance out of a widely-deployed infrastructure that has some real-world performance limitations.

That doesn't mean the lab performance easily can be ported to a real-world environment. For starters, lab tests are not encumbered by all the messy real-world complications. Real-world access plant faces hazards such as squirrels, moisture ingress, corrosion and electromagnetic interference from other services that might be running inside the same cable bundle.

The other practical limitation is that most consumer locations might not have six available spare pairs to use. On the other hand, as fewer people use landlines, there theoretically are more unused pairs to tap. It's a messy process, though, and likely would require installing new drop cables and resplicing the drops to the distribution wiring. That sort of heavy craft work isn't so interesting for any service provider that might contemplate trying to introduce such a service.

On the other hand, in some urban markets in countries with dense housing, copper drops might be short enough that something could be practical, perhaps not delivering 500 Mbps, but still providing enough bandwidth to be quite interesting.

As often is the case, spot deployment seems more promising. Mobile tower backhaul, for example, could benefit, as the upside from deploying a relatively short length of new cable, when a suitable fiber node is available, could be quite helpful. Some enterprise locations also could benefit, much as these locations now do for "Ethernet-over-copper" technologies.

In the consumer market, at least in the United States, where loop lengths generally are longer than in Europe, bonding two pairs is much more practical. As always is the case when trying to market a service to the consumer market, varigated real-world physical constraints are important. Two pairs is typical. In some cases four pairs might be fairly standard. But four pairs might not generally be available everywhere in a region or city.

No question, any developments that increase DSL bandwidth are helpful. How helpful really "depends" on a variety of messy details.

Big Gains Seen for SIP Trunking, Ethernet

Nemertes Research says 53 percent of respondents to a recent survey are evaluating, deploying or planning to deploy SIP trunking to reduce access costs and take advantage of new services for in-bound and out-bound call routing.

In addition, 62 percent are using, or planning to use, Ethernet as a WAN connectivity technology to reduce bandwidth costs, with 85 percent planning to increase Ethernet usage.

Cox Aims SIP Trunking at 20-99 Employee Segment

Cox Business will be rolling out SIP trunking later this year, aiming at the 20 to 99 employee organization, after introducing its hosted IP PBX service.

http://voip.biz-news.com/news/en_US/2009/03/19/0001/cox-business-to-roll-out-sip-trunking-later-this-year

Broadband Stimulus: Too Much Optimism About What Can Be Done

Hype is running far ahead of what can be done even when all of the broadband stimulus funds are awarded and projects deployed. Broadband access is a hugely capital-intensive process, especially for the last couple of percent of locations that are so remote, in areas so thinly settled, that nearly all the cost must be recovered from such a small number of potential customers.

Physics and demography, not lack of will, are the key problems. In an urban area, some forms of broadband can be deployed for less than $2,000 a location, and often for as little as $1,000 a location.

In remote areas, serving one location can cost $10,000 to $50,000. You can build your own spreadsheet to figure out how long it would take to break even on that sort of investment, when the customer is expected to pay $40 to $50 a month. Don't forget the cost of interest on borrowed money, operating costs, maintenance and repairs, as well as the need, at some point, to replace the entire infrastructure because of age.

There likely will be some incremental benefits. But the "problem" of access in rural areas, or the quite-different problem of "under-used" broadband, will not be solved. Not by a long shot.

http://ow.ly/1dPd

Small Businesses Increase Web Spending, Shift Ad Spending

The smallest U.S. businesses have average annual sales of $212,000 and spend just $5,671 per year on advertising, typically in the yellow pages or on direct mail ads or on coupons, say analysts at Borrell Associates. But where small businesses used to spend four percent of their budgets online three years ago, they now are investing 11 percent of their advertising that way.

And there's a shift of thinking occurring as well. SMB executives are blurring the lines between what’s advertising and what’s not. They consider whatever they spend on their own Web sites to be “advertising,” though in actuality that spending is a technology, design and telecommunications expense, Borrell Associates notes.

When marketing professionals were asked in which media they intended to spend more money this year, two thirds of them said “my own Web site.”

SMBs are less receptive to buying banner ads (now accounting for 54 percent of their online spending, but declining) in favor of search-engine advertising, online directory listings, and streaming video. And they are diverting money toward something that feels to them like advertising, but in reality is technology-supported marketing: Web site design, search engine optimization and customer databases, Borrell Associates says.

Effective Broadband Stimulus? Give it to Libraries

As this article from the New York Times suggests, libraries are where people go to use resources they do not want to, or cannot pay for. If you have been to your local library recently, and if your local library has PCs and Internet access, you see the same pattern: people who cannot afford broadband at home, or who do not own PCs, use the public libraries.

It would be hard to name any single institution, anywhere more ideally suited to provide high-speed broadband access to people who cannot afford PCs or recurring service charges.

It would be nearly criminal if libraries are not key beneficiaries of "broadband stimulus" funding.

http://www.nytimes.com/2009/03/15/nyregion/long-island/15libraryli.html?_r=5