Wednesday, September 1, 2010

Mobile Ad Firms Capitalize on iAd Delays | ClickZ

http://www.clickz.com/clickz/news/1728638/mobile-ad-firms-capitalize-iad-delays?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ClickZFeatures+%28ClickZ+Features%29&utm_content=Google+Reader

Facebook Places Surprise: Foursquare and Other Geo- Brands Get Thumbs Up | ClickZ

http://www.clickz.com/clickz/news/1728842/facebook-places-surprise-foursquare-other-geo-brands-get-thumps-up?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ClickZFeatures+%28ClickZ+Features%29&utm_content=Google+Reader

Location-Based Facebook: Marketers Optimistic, Yet Cautious on Privacy | ClickZ

http://www.clickz.com/clickz/news/1728636/location-based-facebook-marketers-optimistic-yet-cautious-privacy?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ClickZFeatures+%28ClickZ+Features%29&utm_content=Google+Reader

Targeted Display and Streaming Video Ads to Grow 60 Percent in 2011 | ClickZ

http://www.clickz.com/clickz/stats/1730165/targeted-display-streaming-video-ads-grow-percent-2011?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+clickzstats+%28ClickZ+Stats%29&utm_content=Google+Reader

Online Video Continues to Grow Among U.S. Users | ClickZ

http://www.clickz.com/clickz/stats/1728330/online-video-continues-grow-among-us-users?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+clickzstats+%28ClickZ+Stats%29&utm_content=Google+Reader

ITIC: ‘Significant Progress’ on Net Neutrality Talks « Voices of BroadBand

http://www.voicesofbroadband.com/blog/2010/09/itic-significant-progress-on-net-neutrality-talks/

AT&T: Net rules must allow 'paid prioritization' | Politics and Law - CNET News

http://news.cnet.com/8301-13578_3-20015231-38.html

Here Comes The First Wave Of Android Tablets!

http://www.businessinsider.com/archos-android-tablet-2010-9?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29&utm_content=Google+Reader

No private net neutrality deal... yet

http://arstechnica.com/tech-policy/news/2010/09/no-private-net-neutrality-deal-yet.ars?utm_source=rss&utm_medium=rss&utm_campaign=rss

Blackberry doomed?

http://www.google.com/reader/i/?source=mog&gl=us#stream/user%2F05579064408535224496%2Fstate%2Fcom.google%2Freading-list

ALU acquires OpenPlug to boost carrier apps platform - Rethink Wireless

http://www.rethink-wireless.com/2010/09/01/alu-acquires-openplug-boost-carrier-apps-platform.htm

LightSquared's LTE plans leak, nine markets next year - Rethink Wireless

http://www.rethink-wireless.com/2010/09/01/lightsquareds-lte-plans-leak-markets-year.htm

Tuesday, August 31, 2010

iAd Campaign Disappoints

From August 19 through August 25 Cross Forward ran a campaign on the "iAd for Developers" platform for its Audiobooks Premium app. The results were disappointing,the company says.

For all the promise of selling your apps directly within an advertisement, it appears that so far this is not a viable way to drive traffic and create an economically sustainable promotion, the company says.

For $1,251.75, the campaign generated a total of 84 downloads, thus a Cost Per Acquisition (CPA) of ~$15. For a $0.99 app, those economics just can’t work out.

Be Mobile, Or Dust

Is Amazon Getting Ready to launch a Video Service?

Amazon might be getting ready to expand its video offerings, according to a report released this afternoon by The Wall Street Journal.

The subscription video service that would operate similarly to its current services, which can be watched on the Web or a variety of video devices.

According to The Journal, Amazon has approached a number of media companies to try to get them to sign onto the plan.

"Organized Religion" Arguably is the Cure, Not the Disease

Whether the “ Disunited States of America ” can be cured remains a question with no immediate answer.  But it is a serious question with eno...