Verizon LTE: Another Outage?

There are reports of another Verizon LTE network on the morning of May 21, 2011, though the outages appear to be regional in scope. HTC Thunderbolt and Samsung Droid Charge users might be stuck using 3G for a while.

The upside is that users will appreciate their 4G connection even more after they've had to live with 3G for a bit. It's amazing how painful it feels.

Verizon LTE on the fritz again

78% of Tablets to Ship with 3G or 4G in 2015?

By 2015, about 78 percent of tablets will ship to retailers with an embedded 3G or 4G modem, according to In-Stat. That doesn't mean consumers will activate the connections, of course, but does suggest the potential for access subscriptions.

In-Stat - Press Releases

Best Buy to Support "Shopkick" Location Based Service

Starting May 22nd, 2011, Best Buy customers using the "Shopkick" mobile app on their Androids or iPhones will be rewarded with "kicks" currency when they walk into any of the almost 1,300 Best Buy stores.

Shopkick is a rewards program and place-based marketing service that automatically rewards users for entering stores such as Target, Best Buy, Macy's, American Eagle, Sports Authority, Crate&Barrel, West Elm and Wet Seal, in 80 major markets, or for eating at restaurants, for example.

Retail partners get a promotion vehicle, as offers and promotions are supplied to each user depending on where they are. Users get extra "kicks" by scanning barcodes of featured products, for example.

The Shopkick app works in combination with a supplementary signal shopkick broadcasts within the store, that is more accurate than either cell phone radio signals or even GPS. The inaudible sound verifys that a user is in the store, and rewards him or her with Shopkicks currency.



https://market.android.com/details?id=com.shopkick.app&feature=search_result

Email Leads to Most Shopping Cart Purchases

At the shopping cart, email represents more than half of the traffic (57 percent), while direct traffic contributes 18 percent and display advertising is a meager 1.7 percent, says SeeWhy. Given those numbers, it is not surprising that 67 percent of conversions came from email and 24 percent direct to the website.

Those findings came from a study of 60,000 completed e-commerce transactions across multiple sites in February 2011. You might wonder why those results are found, given the wide range of existing channels. 

SeeWhy says that customers that are familiar with the brand, having previously purchased or signed up for emails, are the best source of traffic for conversions when you email them. Direct traffic conversions might be explained by the suggestion that customers that enter the site directly already have done all their shopping research, and are about to make a purchase.The other caveat is that attributing a sale to the last channel used can be misleading, as one doesn't know all the preceding contacts a prospect has had with a brand.

Is Your Website a Bucket or a Sieve?

Verizon: No 3G Handoff for 4G Calls

Verizon Wireless does not plan to let voice calls placed over its LTE network roam on to its CDMA network when it introduces voice over LTE (VoLTE) smartphones next year. "VoLTE will not hand down to 1X," Verizon Wireless product development executive Marjorie Hsu said. 1X is Verizon's 3G network air interface.

That limitation will be a negative for some potential LTE users, at least up to about 2013, when Verizon expects to have its LTE footprint identical in coverage to its current 3G footprint by then.

But the decision does point out the issues of making a transition from one air interface to another. Verizon could handle the handoffs, but only at the cost of increased complexity.

Verizon: No 3G Handoff for VoLTE Calls | Wireless Week

3 Tablet Games for Cats

Nestle Purina's pet nutrition brand Friskies launched three HTML5- based web games for cats this week, designed for use on tablets and other touchscreen devices.

According to Friskies, the games, called Cat Fishing, Tasty Treasures Hunt, and Party Mix-Up, have been researched and tested to appeal to cats' presumably discerning taste in mobile entertainment. Accessible at Gameforcats.com, the games involve the player tapping moving objects as they maneuver about the screen, including fish and other animals, as well as Friskies products. Cats that use Facebook are also prompted to join discussion around the brand there. Indeed, there's a Facebook call-to-action on the home screen for all three games.

Though the demos of the games on the Friskies site all appear on iPad devices, the experiences are built entirely in HTML5, making them functional on almost any device or browser that supports the technology, such as Android tablets and smartphones.

http://www.friskies.com/Today-We-Play

Line of Business Execs Frequently Buy SaaS Services in Enterprise

A Forrester Research survey of 1,000 firms in North America and Europe recently found that 23 percent of firms use software as a service, with 11 percent of these respondents indicating that they are expanding usage. An additional eight percent planned to implement SaaS within a year’s time frame.

The greatest SaaS usage is in horizontal business process areas, such as customer relationship management or human relations, says Liz Herbert, Forrester Research analyst. But sales automation, customer support, recruiting and performance management in the cloud also are being used in a SaaS mode.

Lots of Marketing Statistics

100 Awesome Marketing Stats, Charts and Graphs

View more presentations from HubSpot Internet Marketing

Geosocial Business Hinges on Mobile Devices

If you look at this graphic, mobile devices are at the center, the applications enabled by mobile devices are orbiting.

That neatly illustrates the issue mobile service providers face. They are fundamental to the ecosystem, but it is the devices at the center, not so much the connectivity, though connections also are essential.

That observation also applies to direct revenue models.

Ghana, Kenya, Philippines, Tanzania Top Mobile Banking Countries in Developing World

Ghana, Kenya, the Philippines and Tanzania have achieved mobile banking adoption rates above 10 percent of their population, according to the World Economic Forum.

Scale in mobile financial services is missing: World Economic Forum

BilltoMobile Launches Global Carrier Billing

BilltoMobile, the leading provider of carrier billed payments for online purchases in the United States, is launching its BilltoMobile payment service globally, offering U.S.-based online digital goods and services merchants the ability to process web purchases on 200 carriers in more than 60 countries.

BilltoMobile says it is the leading e-commerce mobile payments platform in the U.S., and is contracted with the top three U.S. carriers (Verizon Wireless, AT&T and Sprint) for its "Direct Carrier Billing" service.

BilltoMobile merchants now have access to more than 200 mobile operators and billions of mobile subscribers in the EU, Asia and South America. The new global service offering will launch next month.

BilltoMobile Launching Global Mobile Payments Offering Covering 200 Carriers in More Than 60 Countries

Liberty Media offers $1 billion for Barnes & Noble

Liberty Media has offered $17 per share to buy all of Barnes & Noble.

The company, which operates 720 bookstores, as well as a chain of college campus stores, might seem an unlikely fit for Liberty Media, an owner of video content networks. But sometimes one has to look under rocks to find diamonds, Liberty Media seems to think.

Liberty Media might see the value in the Nook reader and the app store, as well as the potential for online commerce. In that view, the bookstores are just a way to generate cash flow, while the strategic assets are the online commerce and apps capability, plus the Nook.

Liberty Media offers $1 billion for Barnes & Noble | Reuters

Can Telcos Build a Transaction Business Out of Their Platform?

As telco executives continue to look for significant revenue opportunities, they seem to have latched onto mobile commerce, payments and transactions as a logical possible business.

In fact, say analysts at Telco 2.0, seven questions can be answered by mobile network operators, and each answer can contribute to one or more revenue streams.


It also is worth noting that other application or device providers will be able to answer some, and in some cases, many of the same questions, though. 


That’s why Facebook, Google, Apple, Amazon and PayPal already are getting ready for their own transaction services and applications.



Still, the ability to answer questions still might prove the foundation for new transaction-based businesses. Among the key questions are:



Who are you?
Where are you?
How are you?
Do you have credit?
How can we reach you? Operators not only can reach you via their own communications services, but often can associate together multiple addresses or identifiers.
Who do you know?
Any questions?



http://www.telco2.net/blog/2008/03/telcos_future_in_seven_questio.html

Imagining a Whole Business as a Transaction Processing Platform

Amazon.com: the Hidden Empire

View more presentations from faberNovel

Amazon is a transaction machine. Some would argue that's what retail service providers all day long, only the transactions are call detail records. Hence the interest in mobile payments and commerce. The big issue will be ability to scale and offer very-attractive processing costs for partners. That has not typically been the case for telco billing.

Consumers Ready for Mobile Wallet, MasterCard Says

Consumers are now ready to use  their smart phones as mobile wallets, according to a new survey by MasterCard Worldwide. The study, conducted by Kelton Research, shows 62 percent of Americans who use a mobile phone would be open to using their device to make purchases wherever their errands may take them.

Younger users are expected to take the lead, as 18 to 34 year-olds are particularly ready to use mobiles for commerce, payments and credential storage.

According to the study, 63 percent of 18 to 34 year olds would be at ease using mobile phones to make purchases, compared to 37 percent of  those age 35 or older.

Between 2009 and 2010, respondents showed a 67 percent increase in the number of purchases made with their mobile phones.

As the mobile wallet goes mainstream, gender will play a role in how it’s perceived and used.  While men see their phones as functional necessities, women take a more personal approach to their mobile devices.

More men than women (51 percent vs. 40 percent) who have a mobile phone would be at ease using it to make purchases.

Despite reliance on mobile devices and general consumer readiness for mobile payments, the survey revealed that overall safety is a significant comfort factor in the decision to pay by phone. Some 62 percent of respondents said they need confirmation that their personal information is safe in order to be comfortable making a transaction, underscoring trust and privacy as paramount factors in changing payment behaviors.

http://newsroom.mastercard.com/press-releases/mastercard-survey-finds-consumers-particularly-trend-setting-18-34-year-olds-have-sights-set-on-mobile-phone-payments/