Friday, January 23, 2026

U.S. Consumers Still Buy "Good Enough" Internet Access, Not "Best"

Optical fiber always is pitched as the “best” or “permanent” solution for fixed network internet access, and if the economics of a specific deployment are present, fiber is a wise choice. But the economics are not always there. 


Sometimes there are other popular options, such as cable TV home broadband where such networks operate. Sometimes geography or population density make fiber-to-home networks unattractive options. 


Aside from supply-side advantages, sometimes demand lags. Some countries have very-high take rates for FTTH services; others have moderate or even low take rates. 


Sometimes government subsidy policies create low prices that encourage high rates of adoption or discourage building of rival networks (robust wholesale policies and a single network, for example). 


And, when offered choices, consumers often do not actually buy services that require FTTH media. In the U.S. market, for example, speeds actually purchased by consumers on the networks vary widely, and relatively few consumers buy the fastest speed tiers of service. 


In other words, consumer demand often results in buying preferences that are not so pronounced that other alternatives are deemed unsatisfactory. When consumers routinely prefer speeds in the 200 Mbps to 500 Mbps range, other options remain viable. 


Also, where it is available, cable TV hybrid fiber coax networks can offer gigabit speeds as well, so FTTH remains a choice, but not the only option for such speed tiers. 


Speed Tier

Adoption Pattern

Usage Profile

Pricing Range

Notes

<100 Mbps (25-75 Mbps)

Lower adoption

Budget-conscious, light users

$40-50/mo

Entry-level fiber, though less common

100-200 Mbps

Moderate-High (31% in rural markets)

1-2 person households, basic streaming

$45-60/mo

Former most popular tier (2021-2022)

200-300 Mbps

Most Popular Standalone Tier

Small-medium households, moderate use

$49-60/mo

Sweet spot for many consumers

300-500 Mbps

High popularity

Medium-large households, heavy streaming

$50-70/mo

Second most popular range

500 Mbps

Very Popular

Large households, gaming, WFH

$50-90/mo

Popular for both cable and fiber

1 Gbps (1000 Mbps)

Growing adoption (13% of fiber users, 37% rural 100Mbps-1Gbps range)

Tech enthusiasts, future-proofing, multi-device homes

$70-110/mo

Becoming the "new standard"

2 Gbps

Emerging

Power users, large smart homes

$110-150/mo

Available in 70+ metro areas (AT&T)

5 Gbps+

Niche/Early adopters

Extreme users, content creators

$180-300/mo

Very limited adoption


In U.S. rural markets, for example, data from 2022 suggests 37 percent of households subscribe to services operating between 100 Mbps and 1 Gbps, while 31% percent of homes subscribe to services between 25 Mbps and 100 Mbps. 


The most popular rural speed tier was 200 Mbps. So consumers seem to be making choices for “good enough” speeds at preferred prices, rather than routinely choosing the higher speeds for higher prices. 


To be sure, preferences for higher speeds are growing, and should shift over time. It remains debatable how much of the change in preference is driven by perceived needs for higher speeds and how much is driven by price cuts, though. 


The number of people in a household still tends to correlate with demand for faster services, as that solution supplies more bandwidth per user and per device. 


But the degree of competitive alternatives seems to be important. In the U.S. market most households have at least two network alternatives, and in many of those markets, there are at least two providers capable of delivering gigabit-per-second speeds.


So it is relevant to note that in mature U.S. FTTH markets, the average FTTH take rate is about 45 percent. If FTTH services, speeds and prices were clearly preferred, the take rates arguably would be much higher. 

TheEuropean landscape shows dramatic variation. Spain leads with a 91.03% take-up rate, Portugal follows at 89.92%, and France achieved 83.76%. However, Belgium has the lowest penetration at 9.98%, Germany at 11.2%, and Greece at 11.33%. The overall EU39 take-up rate among homes with coverage is approximately 53.05%.

Region/Country

Take Rate (%)

Coverage Rate (%)

High Adoption Markets



Spain

91%

High

Portugal

90%

High

France

84%

High

UAE

97%

High

Moderate Adoption Markets



United States

45%

56.5%

EU39 Average

53%

70%

Romania

High

96.5%

Lower Adoption Markets



Belgium

10%

28%

Germany

11%

High

Greece

11%

40%

Austria

25%

50%

UK

6%

Growing

Italy

28%

Growing


At least some observers likely have been shocked at the popularity of new fixed wireless access supplied by mobile service providers. Such services now seem to represent about six percent of all U.S. connections. FTTH likely is the choice for about a quarter of all households. 


Network type

Approx. share of fixed residential connections

Notes

Cable TV hybrid fiber-coax (HFC)

~60–61% benton+1

Largest platform; share slowly eroding as fiber grows. telegeography+1

Fiber-to-the-home (FTTH/FTTP)

~23–28% benton+2

Fiber passes 56.5% of U.S. households, with take rates just over 45%, yielding roughly a quarter of active fixed lines. fiberbroadband+1

DSL / other copper-based

~9% benton

Legacy telco copper steadily declining as customers migrate to fiber or fixed wireless. benton+1

Terrestrial fixed wireless (FWA)

~6% benton+1

Fastest-growing segment; ~7.8M+ subscribers among major providers by 2023 and ~6% of residential fixed lines. leichtmanresearch+1

Satellite (e.g., Starlink, others)

~2% benton

Roughly 2M subscribing households despite near-universal availability. benton


The point is that demand matters, not simply supply. And that can raise questions about the most-efficient and effective use of capital to supply demand now, even if other choices (FTTH, especially) will begin to make sense over time.


Wednesday, January 21, 2026

How Electricity Charging Might Change

It now is easy to argue that U.S. electricity pricing might have to evolve in ways similar to the change in retail pricing of communications services changed in the shift from analog to digital formats


Significantly, retail pricing might change from “consumption” or “usage” to “capabilities” or “access.” In other words, commercial power customers might eventually be charged based on “how much” power is available; where it is available or when it is available. 


Consider the earlier change in connectivity service pricing. 


For the most part, connectivity providers (telcos, mobile operators) no longer price their services on “usage” (minutes, calls, texts, bytes consumed), preferring “capability” and “access” as the key pricing elements. 


For internet access services, consumption does not typically matter. Instead, prices are based on “potential speed.” So a 100-Mbps connection costs the least; a 500-Mbps connection costs more while a gigabit-per-second costs the most.


Electricity still is mostly priced based on consumption (usage). But the economics of paying for the common costs of generation and transmission remain, even as more customers reduce consumption using self generation (solar panels, local generation by businesses).

Electric grid support therefore will become more challenging as user consumption drops, based on substitution of local generation for network-delivered power.


The basic business problem is that this forces a smaller number of customers to bear a larger portion of shared cost recovery, to the extent that common costs are recovered from usage charges. 


Electricity service providers have some tools to reinvent their business models. Load management becomes more important, for example. 


A shift to “access” charges also would help, creating a different model not based on actual account energy consumption but a fee based on ability to use the network. That mirrors the flat monthly fee approach now used by mobile service providers, where prices are not dictated by the number or length of phone calls, the number of text messages sent and received, or the amount of internet access data consumed. 


Instead, one fee, providing access to the network and its services, dominates. 


As with communications companies, customers who want “bigger pipes” would pay more, as do customers who want gigabit internet access service, compared to those who only want to pay for 100-Mbps speeds.

That is important in an era where local generation is going to reduce grid-delivered power consumption. 


Electricity is ceasing to be an “energy sales business” and becoming an infrastructure access business, exactly like telecom. Where “amount of electricity consumed” used to drive the revenue model, the telecom approach would substitute “ability to use the network and its features.” 


Consumer solar users without extensive battery assets then would pay for the ability to use grid power at night, for example, in the same way that a mobile device user “pays for” the ability to use the mobile operator network, rather than the specific amount of consumption of network resources. 


The alternative is continued cross-subsidy collapse, where costs keep rising for customers unable to switch to some form of self generation. 


Common costs (generation and transmission) must be recovered. Self generation threatens the present model. As with communication networks, electrical grids must be designed to support peak demand, not average demand. 


Network revenue models must assume universal service and recovery of all common costs, not simply marginal costs related to actual consumption. 


Traditional pricing assumes energy consumption is equal to grid usage. But distributed generation breaks that assumption. 


Essentially, customers remove themselves, at least partially, from the system, but retain the optionality of using the grid for reliability, backup, and peak load balancing. 


But fixed costs stay embedded in the price of per-kiloWatt hour charges, so rates will rise as sales fall. 


At the same time, new demand driven by high-performance computing and associated data centers increases the need for new investments in transmission infrastructure as well as generation, increasing the fixed costs. 


The business model will break, if not revamped.


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