Because of Mobile, TV Now is a 2-Screen Experience

During Super Bowl XLVI,  41 percent of Google searches related to “Super Bowl ads” made during the game were made from mobile devices.



Nor is that sort of behavior unusual. About 45 percent of respondents polled by Nielsen who own both smart phones and tablets say they routinely multitask while watching television.



Separately, Velti commissioned a nationwide U.S. poll that indicated nearly 60 percent of mobile users planned to look at, or use their mobile device, during this year's Super Bowl.



The study, conducted by Harris Interactive, also suggested that 30 percent of viewers under the age of 45 would be watching the game with their device in hand, while 47 percent of all viewers age 18 and older expected to check or use their device up to 10 times during the game.



You might say much television viewing has become a two-screen experience, with complicated implications for content marketing or advertising. On one hand, the Google data suggests users were prompted to engage more heavily with brands featured during commercial breaks during the Super Bowl.



On the other hand, the Velti study suggested 13 percent of viewers were likely to use their mobile devices during game play. About 26 percent reported they were likely to look at or use their mobile device during commercial breaks.



So commercial breaks were twice as likely to be the times when users were turning to the second screen. For advertisers spending $3.5 million for each 30-second spot, use of the second screen might be seen as a positive.



“Mobile is the second screen that completes the full circle of user engagement, turning advertising into content," said Krishna Subramanian, Velti chief marketing officer.



That might be true when the content users are looking for on the second screen is related directly to a brand’s ad and message.



On the other hand, users often will be multitasking in other ways that compete with TV ads--at the Super Bowl or not--for attention. A study by Razorfish and Yahoo found that 38 percent of survey respondents found use of the Internet on a mobile or tablet device, watching TV, an enhancement to the viewing experience.



That suggests an opportunity to build more directly on television as a “two screen” experience, rather than a single screen experience. TV executives with long memories will remember the last 30 years of thinking about “interactive TV,” when researchers, suppliers and pundits looked for ways to create compelling experiences based on  viewer input and response.



As it turns out, users already have voted on how they want to interact, and it involves the Internet and a second screen of some sort, including PCs, notebooks, tablets and smart phones.

The Razorfish study suggests the top five content categories that seem to encourage multitasking are:

1. Reality shows
2. News programs
3. Comedy episodes
4. Sports events
5. Food programming

But most Super Bowl advertisers did not actively incorporate social media or overt Web addresses in their TV ads shown during the Super Bowl.


According to an analysis by Altimeter Group,  32 percent of the ads had no references to websites or social media sites, And only Best Buy had an "Act Now" promotion.


Mobile devices now make TV a "two screen" experience.

Facebook Hopes to Tap Mobile Ad Revenue

What does "display advertising" look like on a smart phone? For Facebook that might mean “featured stories,” inserted into end user news feeds. Facebook to tap mobile ads

Mobile advertising is complicated for a number of reasons, not the least of which is that on a smart phone, screen real estate is sharply limited, compared to a PC screen.

The other issue is that there are a few "mobile" screens to deal with, including smart phones and tablets of various sizes. Even where a larger tablet screen (10 inches or larger) is available, the difference in user input capabilities (touch screen versus keyboard and mouse) has to be considered.

In Facebook's case, there also is the specific challenge of creating ad formats for "Timeline," the new way Facebook shows profile pages.

Facebook also might want to create ways of linking a mobile message back to brand ads and content on other parts of Facebook, rather than leaving the Facebook environment.

Chrome for Android Launches

In 2008 Google launched Google Chrome. Now Google has launched Chrome for Android Beta, which brings many of the things you’ve come to love about Chrome to your Android 4.0 Ice Cream Sandwich phone or tablet. 

Like the desktop version, Chrome for Android Beta is focused on speed and simplicity, but it also features seamless sign-in and sync so users can take your personalized web browsing experience with them, across devices.

Unfortunately, Chrome is only available for people using the latest version of Android called Ice Cream Sandwich. Right now, Ice Cream Sandwich is only on a few devices. Unless you own a Galaxy Nexus, Nexus S, or Asus Transformer Prime.




With Chrome for Android, users can search, navigate and browse fast. Users can scroll through web pages as quickly as they can flick their fingers. When searching, top search results are loaded in the background.

Chrome for Android is designed from the ground up for mobile devices. Tabs so they fit just as naturally on a small-screen phone as they do on a larger screen tablet. Users can flip or swipe between an unlimited number of tabs using intuitive gestures, as if you’re holding a deck of cards in the palm of a hand, each one a new window to the web.

Mobile Execs See Mobile Payments as "Breakthrough Category" in 2012

Mobile industry executives surveyed by analyst Chetan Sharma think mobile payments will be the breakthrough category for 2012. 

The next breakthrough category is seen to be mobile commerce. 

Survey respondents tend to believe financial sector participants will be  the leaders in mobile payments, specifically firms such as Visa and MasterCard that run huge branded payment networks. 

Missing from the list of options, though, are "banks" and other participants that provide the credit or debit card functions. 

Perhaps of note, since 2011, respondents have boosted their opinions of the established payment networks, lowered their view of prospects for Isis, and now take a higher view of start-ups, Amazon and Apple. 

PayPal is viewed less favorably than in 2011, which some observers might find just the opposite of what might happen in 2012. 

Mobile Internet Usage Doubles

Global internet usage on mobile devices, exclusive of tablets,  has almost doubled to 8.5 percent in January 2012, up  from 4.3 percent in 2010,  according to StatCounter.

The other important observation is that mobile broadband already has passed fixed network broadband, in terms of number of users or subscribers. 

StatCounter Global Stats data also suggest mobile access to the Internet has been doubling every year since 2009. Other studies confirm the trend.

Nokia leads worldwide, most probably driven by its dominance in India, while Apple is second globally but leads the U.S. and U.K. markets.

Global use of mobile devices to access internet
(excludes tablets)

Jan 2009: 0.7%
Jan 2010: 1.6%
Jan 2011: 4.3%
Jan 2012: 8.5%

Mobile phones and PC dongles have been  the main drivers of mobile broadband usage, so far. The big question is how much of a role tablets will play in the future.

"Everybody" Multi-tasks When Watching TV

Multi-tasking between TV and internet connected devices is now the norm for consumers, globally.

In fact, according to GlobalWebIndex, fewer than 20 percent of respondents survey had not multi-tasked, while watching TV, in the last month. 

While laptops lead, with nearly 50 percent of respondents having used them in tandem with watching TV in the last month,  40 percent having used a mobile and 10 percent used a tablet while watching TV. 

Which of the following devices have you used while watching TV?

It is not entirely clear that mobile phones are used exclusively or primarily for content consumption while watching TV. People might be answering the phone or placing a call, sending or reading text messages or email, for example. 

Still, the findings do reinforce the notion that "mobile" devices often are used in un-tethered but not mobile contexts, while TV consumption is less an experience that always demands full attention by viewers. 

There are lots of implications for "interactive TV." Some decades ago, there was more thinking about how to change the TV experience from a "passive" to an "active" experience. It now appears that is less important to people.

TV remains largely a passive experience. What is "active" is people doing other things while TV is "on." 

Top 3 U.S. Smart Phones are Apple, Apple, Apple

Some 68 percent of mobile phones sold during the fourth quarter of 2011 were smart phones, according to NPD Group. And the top five best-selling mobile phone handsets in the fourth quarter were built by Apple. In terms of sales volume, the top devices were:

1. Apple iPhone 4S
2. Apple iPhone 4
3. Apple iPhone 3GS
4. Samsung GALAXY S II
5. Samsung GALAXY S 

The NPD Group study mirrors other studies that suggest Apple and Samsung are the two most-profitable device manufacturers. Apple, Samsung are the growing volume leaders globally, as well. 

Profitability, more than anything else, now is shaping the global smart phone business, one might argue after considering the latest estimate by Strategy Analytics of market share in the global handset business.

Globally, Apple and Samsung have, over the last 12 months, surged to the top of the charts in terms of smart phone sales volume. In the past, the “smart phone” category has not been significant, as all devices were feature phones or basic phones.

As the market begins to shift to a smart phone buyer pattern, differences in firm strategy and execution have lead to a rapid change in market leadership.

Global smart phone shipments grew 54 percent annually to reach a record 155 million units in the fourth quarter of  2011, according to Alex Spektor, Strategy Analytics associate director. That apparently has proven to be a decisive change.

In the past, Nokia has been the global share leader, but Nokia has not been able to translate that prior success into smart phone success, where Apple has changed the game and Samsung apparently has been able to keep pace.

Apple overtook Samsung to become the world’s largest smartphone vendor by volume with 24 percent market share. Apple’s global smartphone shipments surged 128 percent annually to 37.0 million units, as distribution of the iPhone family expanded across numerous countries, dozens of operators and multiple price points.”

Apple took the top spot for share on a quarterly basis, but Samsung became the market leader in annual terms for the first time with 20 percent global share during 2011. With global smartphone shipments nearing half a billion units in 2011, Samsung is now well positioned alongside Apple in a two-horse race at the forefront of one of the world’s largest and most valuable consumer electronics markets, Strategy Analytics says.

In contrast, Nokia’s smart phone market share was cut in half from 2011 to 2011, dropping from 33 percent in 2010 to 16 percent in 2011.

That is one reason there has been so much focus on the Nokia partnership with Microsoft, as many would argue the Windows Mobile operating system represents the best shot Nokia will have to avoid collapse.

The other observation of note would be that profitability might now be emerging as the key differentiator, even though design and consumer demand clearly are driving the market overall.

Samsung’s most-recent quarterly earnings also set records. Samsung Electronics Co declared $4.7 billion in quarterly operating profit. jumping 76 percent year over year.

Between them, Apple and Samsung earned fully 81 percent of all profits in the mobile handset business.



Apple in the fourth quarter of 2011 shipped 37 million smart phones worldwide, up 117 percent from 17 million in the second quarter. This represented the strongest sequential quarterly growth among the top-five smart phone brands, according to IHS ISuppli.

“Samsung advanced in 2011 because of its strategy of offering a complete line of smartphone products, spanning a variety of price points, features and operating systems,” says Wayne Lam, IHS senior analyst.

On the other hand, the market share battle between Apple and Samsung reflects the competition between the two leading smartphone operating systems and ecosystems: Apple's iOS and Google's Android, says Lam.

“The relatively small growth of Sony Ericsson and Motorola may indicate that the Android smart phone market is becoming too crowded as the various licensees compete for limited consumer mind share and shelf space,” Lam says.  

Verizon begins testing new mobile payment solution

Vantiv (formerly Fifth Third Processing Solutions), a payment processor, is conducting a field trial of a new mobile payment solution developed in collaboration with Verizon. 


The new solution features end-to-end, secure point-of-sale payment capability and business applications using Verizon’s "Private Application Store for Business."


Vantiv customers can tailor point-of-sale applications using the solution. 



Vantiv's Mobile Business Solution from Vantiv on Vimeo.

Google Testing In-Home Wireless Device

Google appears to be developing a wireless in-home entertainment device that requires testing outside the laboratory environment, and has asked the U.S. Federal Communications Commission for permission to conduct such testing in the homes of several employees.


The device is in the prototyping phase, Google says. Apparently Google wants to test the throughput and stability of home Wi-Fi networks using the entertainment device. 


The device will use both Wi-Fi and Bluetooth. The planned testing is not directed at evaluating the radio frequency characteristics of the module (which are known), but rather at the throughput and stability of the home Wi-Fi networks that will support the device, as well as the basic functionality of the device.  Google in-home wireless test

Some Mobile Networks Must Raise Prices, Cut Costs, Manage Demand or Accept Congestion

With mobile data traffic growing and revenue per gigabyte falling, mobile service providers in Western Europe need to reduce network carriage costs by 50 percent  or they will face an eight-fold increase in the costs of radio access network (RAN) equipment, according to a new report from Analysys Mason.

That analysis suggests that if operators in Western Europe simply try to meet the growing demand for data traffic by deploying more base stations, RAN costs could rise to $40 billion per year by 2016.

This compares with $5 billion per year in 2011, Analysys Mason says.

“Operators can’t afford to spend that sort of money,” says Terry Norman, Analysys Mason lead analyst. “Therefore, operators will either accept network congestion or use pricing to control demand.”

Or, as many now believe, mobile service providers will have to overlay much cheaper infrastructure, such as small cells, as well as greater use of in-building and outdoor Wi-Fi, Norman says.

One potential issue is whether small cell deployment will be a substitute for fourth generation networks in Western Europe.

“The costs of indoor and outdoor Wi-Fi are both significantly lower than those of upgrading to 4G,” Norman says. “In Western Europe, operators need to save $30 billion in mobile access network costs between now and 2016.”

Wi-Fi would go a long way towards making up that deficit because it costs only about 20 percent of an equivalent macro deployment, Norman says. Access network costs too high

“The number one challenge is how to make data profitable,” says Norman. “To do this, operators really only have two choices: they can increase the price of data, or they can decrease the cost of delivery.”

“Increasing the price of data will be extremely difficult for operators because consumers expect data to become ever-cheaper,” Norman says. Reducing the cost of operating the network is one way out of the conundrum.

What's Danger of Shorter Movie Windows?

BTIG Research media analyst Rich Greenfield does not think Hollywood revenues would be harmed if studios released new movies simultaneously in theaters and on demand, if the on-demand product cost $20 to $25. Survey bolsters his views.


In other words, Greenfield believes the 90-day window between theatrical release and on-demand can be compressed to "zero," with no threat of increased piracy. Few in the content business are likely to be persuaded. And theater owners will hate the idea. 


His argument is that consumers do not object to paying for content, but do not want to wait to view it. Aside from satisfying that demand, Greenfield argues content owners will make lots more money charging $20 to $25 for an on-demand viewing, than from a single patron's theater ticket. 


Offering movies in-home, day-and-date with their theatrical release would be neutral to positive for annual spending on movies, with 93 percent of respondents to a recent survey indicating that their spending would be the same, if not higher (28 percent said higher, 65 percent no change).  


But there are lots of "moving parts" here. Theatrical exhibition builds "buzz" for the after market. Whether at-home viewing with the same "day and date" release window will provide as much promotional value is not certain. 


Some viewers, such as families with young children, might increase viewing at home. Or they might not. 


Also,  the “decrease in movie spending group" includes reduced spending less on concessions and parking, not the actual movie tickets. Piracy might increase, or not. 


Collapsing windows also will depress the market for pirated movies, Greenfield argues. But the survey results aren't conclusive. 





In terms of the impact on piracy, 60 percent of respondents indicated it would have no impact on piracy or decrease it (40 percent no impact, 20 percent decrease).  Content owners might be worried about the other 40 percent, though. 

"We believe the data in aggregate does not show a major industry risk to collapsing the theatrical-to-home entertainment window," says Greenfield. "There would be some uplift in consumer spending on movies with a greater share of that spending captured by movie studios versus movie exhibitors, offset in part (at worst) by a rise in piracy."

Though clearly negative for theater owners, the big question for content owners is whether the move boosts "first run" revenue, and by how much, as well as the impact on pricing power and sales volume in the later release windows. 

Survey via SurveyMonkey Audience

Dish Network Says LTE-Advanced Standards Will Limit its Construction Timetable

AT&T has argued that a new proposed Long Term Evolution network Dish Network wants to build should adhere to the same construction timetable that LightSquared has to meet. 

But Dish says it needs more time, for technical reasons related to its choice of LTE-Advanced as the air interface. LTE-Advanced still is working its way through standards bodies.

So Dish argues it needs to allow for all of the standards to settle and for its supplier to ramp up production of network elements Dish will need to build its network.

There is no reason why a leading contestant in a market should make it easy for its competition, when it lawfully can do so. That appears to be why AT&T takes the position it does.

Smart Phone Shipments Exceed PCs for First Time

Annual global shipments of smart phones exceeded those of PCs (including tablets) for the first time in the fourth quarter of 2011, says Canalys. 

Vendors shipped 158.5 million smart phones in the fourth quarter of 2011, up 57 percent on the 101.2 million units shipped in the fourth quarter of  2010. 

For the whole of 2011, smart phone shipments hit 488 million units, up 63 percent on the 299.7 million smart phones shipped in 2010. 

“In 2011 we saw a fall in demand for netbooks, and slowing demand for notebooks and desktops as a direct result of rising interest in pads,” said Chris Jones, Canalys VP.

You can make your own decision about whether that indicates tablets are cannibalizing desktop PCs, notebooks or netbooks.

However, Canalys expects to see smart phone market growth slow in 2012 as vendors put more focus on profitability, especially on the part of Huawei, ZTE and LG, which will shift more effort towards higher-end models. 

Apple became the leading smart phone and client PC vendor, with shipments of 37 million iPhones, 15.4 million iPads and 5.2 million Macs. 

Apple also set a new record for the most smart phones shipped globally by any single vendor in one quarter, beating Nokia’s previous record of 28.3 million shipped in the fourth quarter of 2010. 

Moreover, Apple’s performance meant that it displaced Nokia, for the first time, as the leading smart phone vendor by annual shipments. 

Apple shipped 93.1 million iPhones in 2011, representing growth of 96 percent over 2010. 

Samsung shipped 35.3 million Samsung-branded smart phones in the fourth quarter of 2011,  for a total of 91.9 million for the year, compared to just 24.9 million in 2010. 

Nokia shipped 19.6 million smart phones, down 31 percent from the record high of a year earlier.

Android accounted for 52 percent of global smart phones shipments in the fourth quarter of 2011, with iOS representing 23 percent and Symbian 12 percent. 

Android was also the leading smart phone platform by volume for the whole year, accounting for 49 percent of all devices shipped in 2011.

Mobile Data Pricing, Packaging is Key to Profitability

Vodafone's recent experience with mobile data traffic has lessons for other global operators.


Among other key trends is the growing role played by smart phone users and the ways traffic shaping can improve experience.


Also, smart phones are proving to be a key revenue driver, so plans tailored for the different behaviors various consumers have, can lift mobile Internet access demand. 


The focus for Vodafone’s price innovation is squarely on smart phones because this is the category of device that is driving data revenue growth. 


In fact, it now is possible to clearly delineate usage of PC dongles, long the main driver of mobile broadband use, and mobile Internet revenue growth driven mainly by smart phones.


Comparing the financial year 2010 to 2011 with the prior year, Vodafone’s mobile Internet revenues increased by 56 percent. This compares with growth of only 14 percent in mobile broadband. 


That's a significant change, as 10 years ago most "data revenue" was contributed by use of text messaging. 


Tiered pricing is also a prominent feature of Vodafone’s current mobile data pricing strategy. The company is introducing price plans tailored specifically to the needs of low and medium data users. 

Careful traffic management will continue to be an essential piece of the data profit puzzle. 

Vodafone has implemented Web and video optimization in nine of its European markets. 

That is one reason why many argue that network neutrality rules are harmful in the wireless domain. Wireless networks are much more susceptible to congestion than fixed networks, in part because demand varies much more than on fixed networks.

It is far easier to engineer a fixed network in part because usage patterns tend to be stable over time. Mobile users can, from time to time, dramatically change demand at specific cell sites.

The company claims optimization has helped it achieve data volume reductions ranging from 15 percent to 30 percent. Vodafone has also seen a reduction of 20 percent to 30 percent in peer-to-peer traffic in some of its European markets.

Offload of traffic to Wi-Fi networks also will play a part in  managing consumption. 

Windows Phone 8 to Support microSD?

Microsoft appears to be readying microSD support for its Windows Phone 8 operating system, a fact of some importance for mobile payments systems that would prefer to use microSD as a way of loading credentials onto mobile devices.

According to Windows Phone manager Joe Belfiore, “Apollo” will add support for removable microSD card storage.

NFC radios will also be supported, with Belfiore placing specific emphasis on 8's push into contactless payments. The "wallet experience" ] will have the capability to be carrier-branded and controlled, either by a secure element on the SIM card or using hardware in the phone itself.

As you might guess, mobile service providers are going to opt for credentials loading using the SIM, an element they control.

The microSD might therefore  be seen as a “content sharing” innovation, allowing desktops, laptops, tablets, and phones to all share content.

But microSD will offer one more option for over the top wallet or payment systems to use.

France Telecom to Step Up Fiber to Home Investment

France Telecom will double its investment in fiber to home networks in 2012 to 300 million to 350 million euros, Reuters reports. There’s both good and bad news in that announcement.

The good news is that the heavy spending is likely crucial for the survival of France Telecom’s fixed network business. The bad news is the huge risk.

France Telecom CEO Stephane Richard said fiber to home investments were key to the firm’s future competitiveness as a fixed line provider.

France Telecom has pledged to spend two billion euros by 2015 on rolling out a national fiber network.

Keep in mind that France Telecom expects a payback time of 30 years to 40 years, far exceeding the three-year to five-year payback expected of application investments. 


Analysts at the Yankee Group have argued that penetration rather than average revenue per user has the strongest effect on the FTTH business case. 


A business plan with a payback of five years or less has to assume retail penetration of at least 30 percent, and ih many cases also with triple-play service offerings. 


Any payback analysis is of course highly dependent on the assumptions, ranging from capital cost per location passed, as well as service revenue per location, among other things. 

That indicates the risk France Telecom and other providers are facing. Those time frames are so long they typically only can be considered by very capital intensive utility firms that operate in monopoly style markets, as fixed network providers used to assume was the case.

These days, the fixed network business faces competition from other facilities-based suppliers, mobile and satellite networks.

Globally, there already are more mobile broadband subscribers than fixed network subscribers. Mobile broadband subscribers surpassed wireline broadband subscribers in 2010 (558 million compared to 500 million).

Infonetics forecasts the number of mobile phone subscribers to grow to 6.4 billion in 2015 (the current global population is 6.9 billion).

While that is a big help for large service providers owning both mobile and fixed assets, the strategic context is different for fixed network operators who do not own mobile assets, and cannot acquire the scale to compete in what clearly has become a national scale business.

In such cases, though the classic investment case might not suggest spending on fiber to the home will generate as great a financial return as some alternative investments, that isn’t the issue.

Unless many smaller networks can upgrade to the fastest-possible fixed network, the entire business arguably is at risk. The investment, in other words, is strategic, rather than based on classic return on investment considerations.

But the decision to invest might also require a very long payback period that is beyond the working life of any single CEO.

Facebook is Mobile First, Revenue Isn't, Yet

From the Facebook S1 document: "Although the substantial majority of our mobile users also access and engage with Facebook on personal computers where we display advertising, our users could decide to increasingly access our products primarily through mobile devices."

"We do not currently directly generate any meaningful revenue from the use of Facebook mobile products, and our ability to do so successfully is unproven." 


The problem is that Facebook, though now a leader in display advertising, cannot show those ads on mobile devices. 

Facebook wants to be "mobile first." Right now, though, mobile right now is "revenue last." 

Samsung, Apple Grow Device Sales Globally, Nokia Drops

On a global basis, Nokia and Samsung ship the volume of devices. But Samsung and Apple are growing, Nokia declining. Everything else seems to be noise, according to this IDC data. Global handset sales


 

Android has 47% Smart Phone Share

Some 97.9 million people in the U.S. owned smartphones during the three months ending in December, representing 40 percent of all mobile subscribers.

Google Android ranked as the top smartphone platform with 47.3 percent market share, up 0.5 percentage points from September 2011.

Apple maintained its number-two position, growing 2.2 percentage points to 29.6 percent of the smartphone market. RIM ranked third with 16 percent share, followed by Microsoft (4.7 percent) and Symbian (1.4 percent). U.S. smart phone share


Globally, smart phone ownership is even higher, at perhaps 55 percent of users. 

"Less is More" Where it Comes to Smart Phones

Some might argue there are "too many" phones being made available by device manufacturers, to the extent that what people might want are a couple of "hero" devices from each leading supplier. In other words, people might prefer to choose from a smaller number of "hero" devices that have lots of features a single consumer might want, but the few that a consumer really values.

Think of that as the "cable TV" model, where lots of channels are available, most of which any single viewer never watches. But there are a relative handful of channels, perhaps seven or so, that get watched frequently.

You might argue that is precisely what Apple has been doing.

Compete’s second quarter 2011 survey of consumers suggested that "a phone with more features" was the most popular primary reason to begin the shopping process. Perhaps more significantly, for an average consumer, the “must have” list of features included 10 features beyond the obvious ability to make calls and send text messages.

About 70 percent of shoppers only considered one or two phone models during their entire research process, suggesting that consumers want more features in one phone rather than model variety. “Less” is “more”