Blockbuster to Launch Download to TV Service?

Andrew Wallenstein, a reporter for the Hollywood Reporter, says Blockbuster is developing a new service streaming movies directly to TV sets. Apple TV was first to introduce a similar set-top box and

Netflix also has said it is interested in doing the same.

The Blockbuster service would be an offshoot of Movielink, the online film service Blockbuster
acquired last year.

Wallenstein says the device probably is a stand-alone product akin to Apple TV, not software and firmware incorporated into another existing device.

Blockbuster says it also will develop mechanisms to deliver movies to mobile phones. The company also is developing in-store kiosks for movie downloading.

Some speculate that online streaming or downloading services will cannibalize Blockbuster's retail store sales, and that certainly is a risk. But there is also thinking that retail will continue to grow even as online downloading and streaming services proliferate. That, at least, is what researchers at Screen Digest now forecast.

Screen Digest argues that, by 2012, about $1 billion will be generated by one of two online business models. About two thirds will be new revenue, while a third will come at the expense of DVD spending in the United States and Western Europe.

The forecast is based on retailers' ability to offer a huge range of titles without worrying about shelf space or the traditional video supply chain. Consumers could burn their purchase onto physical media or bring media players with them and download at the retail site.

Millennial Tipping Point?

Many of us have children who use devices, services, applications and networks in different ways than we, their parents, do. So the issue is when we will reach a tipping point: a time when most buyers of enterprise and consumer services are "Millennials" and "Gen Xers" rather than "Baby Boomers." It is only a matter of time.

So what bears watching are signs that the next generations of buyers have different preferences and expectations about their communication services. Today we might see the demand mostly on the "consumer" side of the business. At the tipping point we will see that demand translated into enterprise, small and medium-sized business, government and non-profit buying as well.

If users have preferences for mobile services, texting and immediacy in their lives as users, why would they not carry those preferences into the enterprise? So if one is a service provider, why wouldn't it make sense to learn from the Millennials and Gen Xers who are part of one's own company? Why wouldn't it make sense to recraft existing services and features that are more attractive to buyers with different priorities?

Fiber to Home is Necessary, Rural Telcos Told

"We are going to have fiber to the home," says John Rose, OPASTCO president. "We are going to have more symmetrical bandwidth." That might not strike you as unusual. But consider that Rose works for a trade association representing lots of small, rural telcos that know exactly how costly it will be to try to build FTTH networks in their low-density areas.

Given current broadband growth rates, there is no other option, Rose says.

Salesforce.com and Google?

Salesforce will begin reselling Google’s Web-based applications such as Google Docs to its customers, says Erick Schofneld, TechCrunch co-editor. Google's Web apps will be available within Salesforce.com and tightly integrated into its service, he says.

Google, enterprise. Salesforce.com, advertising. Does this start to make sense to you? Salesforce customers can already manage their AdWords campaigns from within Salesforce.com and Google wants to sell its apps to enterprise customers. And Salesforce.com with an integrated desktop productivity suite?

Keep in mind the uber trends: consumer technologies blending with enteprise; advertising blending with "shrink wrap" software models; Web services replacing client-server or local computing.

Go wireless to get a job; CompTIA

A survey of more than 3,500 information technology (IT) managers by CcompTIA reveals that wireless and RF mobile technology is the skill set expected to increase the most in importance over the next five years. In all but two of fourteen countries surveyed, IT managers said wireless skills will increase the most in importance over the next five years. Wireless skills ranked second in South Africa (behind security) and France (behind Web-based technologies).

Among specific industries, IT managers in healthcare (63 percent) and education (63 percent) were more likely to identify wireless technology as the skill that will be most important five years from now. IT managers in the auto/manufacturing sector (48 percent) were less likely to consider wireless important.

400 Percent Mobile Penetration

Aside from machine-to-machine traffic, it is hard to imagine WiMAX or any other fourth-generation network getting anything close to 400 percent penetration of mobile users. And while we might argue about which entities will provide the revenue, fees or prices lower than we might expect for a primary device are the likely paths. Is 400 percent penetration crazy? Not if new devices supply the demand.

Hulu Scores, YouTube Could

I have to admit I don't use YouTube much, if at all. I do watch Hulu, though, and though the reasons might say as more about me than about the future of on-demand video, there is something worth noting.

When NBC and News Corp announced two years ago that they were creating a new online destination to compete with YouTube, the idea was met with at least some derision, especially from the digirati. As is generally the case, proponents of new media and new "everything" tend to disparage the legacy players opportunties to do anything right in the new way.

But Hulu has done a lot of things right. For starters, it comes me access to short snippets of branded content I actually want to watch, and sometimes have missed. In Hulu's case, it is mostly 30 Rock and Saturday Night Live.

The user interface is really clean, of course, and it is easy to navigate. YouTube dominates user-generated videos of course, so if that is what you are looking for, go there.

At some point, full-length episodes of major TV shows also will be made available, and that's the point. Quality content is very hard to create. So most of what appears on YouTube either isn't very good, or simply isn't of interest.

Hulu doesn't compete with YouTube, in my case or probably in just about any other case. Hulu, even with limited content, is more of a "destination" site, where YouTube isn't. YouTube could change that, in at least one important dimension, though. YouTube would seem a much better destination for business-oriented video, such as a keynote at a conference I didn't attend.

If YouTube or any other provider can put together enough of that sort of content, I will use it.