Hosted IP Telephony: No Pain; No Gain

Retailers of hosted IP telephony (hosted PBX) services to small and medium-sized businesses have a problem, and it isn't the economy or other competitors.  The big problem is that most users are fairly satisfied with their current phone solutions. 

"Most users do not have problems with their current phone system," Andy Randall, MetaSwitch VP, notes. And that is a big barrier to adoption of hosted IP telephony. If there is no problem, there is no reason to buy an alternative solution.  

Essentially, the problem is that, in many cases, there is no current "problem" to fix. The "problem" essentially be created, though. If a potential customer finds out that they are "overpaying" by quite some amount for their voice and broadband access services, that becomes a problem. 

So one essential requirement here is to "create" a big enough problem that hosted IP telephony solves. Keep in mind that most smaller businesses essentially can compare any new solution to what they already are paying. And that metric typically boils down to a cost per employee per month. 

Randall  thinks providers of hosted PBX services to small and medium-sized businesses need to price at about $30 to $60 per employee per station to disrupt the value-price relationship now offered by current voice-plus-data services already bought by SMBs. 

The reason is that most SMBs today are spending from $29 to $125 per employee per month for voice and data access. At about 15 stations, hosted IP telephony generally costs $$56 to $106 per employee per month. At that rate, a new hosted IP telephony offer does not save SMBs money. And though new features are important, the biggest single objection to a sale is going to remain that the new solution, despite its benefits, does not save money. 

Since users expect hosted IP solutions to save them money, retail providers are trying to push a boulder uphill. "Where's the business driver?" Randall rhetorically asks. If a premises doesn't save an SMB money, and neither does a hosted PBX solution, there is no great incentive to change. "Disruption requires moving lower than $56 to $106, per employee, per month, for the total broadband access and voice offer, Randall argues. 

IP trunking also will be important for SMBs that really do not want to replace their current desk phones for new IP models. In part, SIP trunking can be a stealth adoption strategy. "Some people will keep their PBX for a few years," Randall says. "So sell the IP trunk today and then sell hosted voice later when the customer is ready to replace the TDM sets."

For 15 employees, a hosted IP telephony solution, plus the broadband, possibly costs $86 per employee per month, Randall says. The problem there is that it is tough to show savings from switching. And for any technology, whatsoever, the key is that the proposed new solution has to offer enough value to offset the pain level of the current solution.

The "problem" hosted IP telephony is supposed to fix is not generally perceived by the potential customer to be a "problem."  For most SMBs, the phone system they have works. There is not an obvious "crisis" that the hosted IP telephony solution can solve. 

And despite what most technologists tend to think, people don't change behaviors and adopt new technology because something about the solution is "10 times better" on some technical measure. What has to happen is that the pain a potential customer currently is experiencing can be alleviated by changing. 

At current pricing levels, lots of potential customers will not be persuaded to change because the level of pain is not so high. "The main competitor any retailer of hosted IP business voice faces is 'business as usual,' not some other competitor in the market," Randall says. 

One More Reminder: WiMAX is Not a Business Model

Clearwire CEO Benjamin Wolff says the network will built to support both WiMAX and Long Term Evolution, the "rival" standard favored by the world's GSM providers and even CDMA-based networks such as Verizon Communications.

"Our vendors will be able to deliver network infrastructure equipment to us that will enable us to operate both mobile WiMAX and LTE technologies if we decide that it makes sense to do so several years from now when LTE becomes commercially available," says Wolff.

"If LTE truly becomes established as a global standard as WiMAX has, Clearwire will be well positioned to take advantage of that opportunity," says Wolff.

Though sometimes obscured by the hype, WiMAX is broadband radio access. It is not a business model. Clearwire's willingness to use both protocols is simply further proof. If there is a new business model to be built, it will come from packaging, pricing and other elements that would create something like an open broadband wireless Internet experience, akin to what users can do today with 3G dongles for their PCs, but also including new "end user" segments, devices or applications.

Still, it is far from clear that even if Clearwire succeeds at doing those things, it will be alone. Verizon Communications has been quite vocal about opportunities for machine-to-machine applications, which would indeed open up new "end user" segments. And as we have seen time and time again, it isn't all that hard for one provider to mimic another provider's packaging, pricing or device features, if it is necessary.

Clearwire probably has something between a one-year advantage to two years worth of advantage on the "raw bandwidth" dimension. That won't provide much of a differentiator for long. To be sure, Clearwire has plans that would move it further away from the current mobile narrowband or broadband packaging model.

What remains untested is the size of the problem and the amount of "pain" users now face in the mostly-closed mobile broadband model. Technologists might experience "closed" environments as a pain point. Most users do not. More flexible, casual pricing arguably addresses a bigger pain point: the desire to occasionally use features.

Vidtel Launches Video Calling Service

Vidtel, a Sunnyvale, Calif. company lead by Scott Wharton, CEO and former BroadSoft VP, has launched its videoconferencing service, which today supports video calls between Vidtel users. In addition to video calling, users can also make and receive regular voice calls to anyone in the world with a telephone number.

In 2009, Vidtel will add the capability to call other video users around the world regardless of the service or type of device they use.

That means interoperability with Skype, iChat, Google and video-enabled mobile phones (3G and 4G mobile phones), Wharton says, arguing Vidtel will create the first interconnected video calling network, offering a standard by which all video callers can call each other, regardless of service they are using.

Vidtel uses the Grandstream GXV-3000 video phone, sold separately at a cost of $199.95 plus tax. Two service plans are offered. The "Standard" plan costs $14.95 per month or $99.95 a year. The standard plan offers unlimited video calling within the Vidtel network (Vidtel-to-Vidtel customer) using a regular 10-digit phone number.

Users also can make domestic and international phone calls in addition to video phone calls. Calls within the US, Canada and Puerto Rico are 3.9 cents per minute. Enhanced 911, a dedicated telephone number, call waiting, voicemail, caller ID and call forwarding, plus enhanced features you can’t get anywhere else like video mail.

The "Premium" plan costs $29.95 per month or $249.95 a year. The premium plan includes unlimited video calling plus unlimited telephone calls within the US, Canada and Puerto Rico. Like the Standard plan, the Premium plan includes enhanced 911, dedicated telephone number, call waiting, voicemail, caller ID, call forwarding, and video mail) and simultaneous ring.

Vidtel charges a one-time account activation fee of $19.95 and shipping and handling fee of $19.95. Vidtel monthly service packages are also charged the required federal and state taxes and 911 fees.

The video mail feature allows users to send and receive video messages from friends and family. Video messages can be retrieved on the phone or in email. Video messages can be forwarded to any email address, anywhere in the world.

At present, the service requires getting a new phone number. In 2009 uesrs will be able to transfer an existing number to Vidtel.

Billing is by credit card and users obviously require a broadband Internet connection.

Wharton says target customers include family and friends who live far away. Wharton also thinks some small or medium-sized businesses might use it as an affordable conference calling system.

Mobile Penetration at 90% of 18-Year-Olds

Some three quarters of online youth in North America have a mobile phone today, including more than 90 percent of 18-year-olds, says Charles S. Golvin, Forrester Research analyst. These young people rely heavily on their cell phones for a wide variety of communications and content services, he says.

In fact, they report spending more time texting than on any activity other than face-to-face contact with their friends. Almost one quarter of these young mobile users access the Internet on their phones, as well.

Broadband is Demand--Not Supply--Constrained

Broadband access in the United States now is a demand-constrained "problem," not a supply-constrained issue, for the most part. That is not to deny there remain some homes too expensive to reach economically using wired networks. But it is hard to ignore existing satellite broadband, terrestrial wireless broadband and multiple mobile broadband networks in service, even when a wired connection is not available.

Indeed, a recent study by Connected Nation found that nearly one-half (44 percent) of those with no home broadband connection say "I don’t need broadband." That suggests availability is not the actual problem.

Likewise, the top barrier to computer ownership is also a perceived lack of need. Nearly two-thirds (62 percent) of those who do not own a computer say "I don’t need a computer," Connected Nation finds.

That isn't to say cost is not an issue at all. Nearly one-fourth (24 percent) of those who do not own a computer cite the up-front cost as a barrier. Similarly, nearly one-fourth of those without a home broadband connection say broadband is too expensive.

Four out of ten parents with children who are without a home computer see no need for having a computer in the home. And nearly one-third (30 percent) of parents with children who do not have a home broadband connection see no need for a broadband connection.

More than one-half (56 percent) of people with disabilities who do not own a computer see no need for having a computer in the home. Four out of ten people with disabilities who do not have a home broadband connection see no need for a broadband connection.

Predominantly, even in contexts with reliable supply of broadband, it is consumer demand for broadband that is the tallest barrier to adoption and represents America’s competitive vulnerability, Connected Nation argues.

For example, among residents with children at home but without a computer at home, 41 percent did not see a need for a computer at home and 30 percent did not see a need for a broadband connection.

So which segments are most commonly receptive to broadband and use of computers? Households with children who need Internet access for homework are a high-adopter segment. About 84 percent of households with children own a computer, compared to 74 percent computer ownership among all residents.

And 62 percent of households with children choose to subscribe to broadband services at the home, contrasting with the overall broadband adoption rate of 50 percent. Parents, therefore, generally recognize the importance of what broadband has to offer their children. However, even among these parents with children at home, 13 percent still do not own a computer and 38 percent do not have a broadband home.

According to consumers, the primary barrier to computer ownership and home broadband adoption is not expense or lack of available broadband service, but rather, a perceived lack of need. When asked why they don’t subscribe to broadband or why they don’t own a computer, consumers responded most often with, "I don’t need it."

FCC Free National Wireless Plan Set for Dec. 18 Discussion

Federal Communications Commission Chairman Kevin Martin is pushing for action at its December 18 meeting on a plan to offer free, pornography-free wireless Internet service to all Americans, the Wall Street Journal reports. The plan would require the winner of to set aside a quarter of the airwaves for a free Internet service. 

The frequencies are the Advanced Wireless Service-3 block, which the FCC originally hoped would attract bidders to create a nationwide public safety network. The FCC reportedly wants the winner of the AWS-3 auction to devote 25 percent of the bandwidth to free wireless nationwide broadband with a downstream speed of 768 Kbps.

Predictably, carriers and service providers aren't happy about the idea, as readily-available free service would crimp demand for "for-fee" alternatives. But some policy advocates object to the "pornography free" provisions. 

Separately, a coalition of groups is calling for spending on a national broadband program as part of a possible infrastructure investment program Congress has been talking about. Precise details so far are vague, but the 57 member group, "A Call to Action for a National Broadband Strategy," includes Google, AT&T, Verizon, trade associations, labor unions and others.

The stated objective is to provide every American with affordable access to a high-speed broadband connection. Presumably that also means enacting policies to stimulate private investment and consumer adoption of broadband.

Tax incentives, grants and subsidies from the FCC's Universal Service Fund and different approaches to spectrum allocation are examples of possible policies the group suggests are worthy of consideration. 

One might note a growing body of evidence suggesting that demand, not supply, is the issue, for most potential consumers. Notable issues remain in rural areas, of course. 

Mobivox Decides to Work with Service Providers

Mobivox, which has operated as an over-the-top application, is changing its business model. Rather than compete with other over-the-top VoIP providers, Montreal-based Mobivox, which allows people to make free or cheap phone calls, is increasingly interested in partnering with service providers. 

In particular, Mobivox is white-labeling its platform of services, such as voice-enabling calls and an online hosted address book. Jajah, for example, uses Mobivox to provide voice-enabled dialing.  The Jajah Concierge service activates a phone call to anyone in a user's address book.   

Mobivox can provider a number of features for service provider partners in addition to voice-assisted calling. It also can be used to support group communications for social and business users, allowing users to say the name of a predefined group in the

address book or use the voice assistant to add contacts to a live call. 

Mobivox also can enable voice-activated calls to Instant Messaging voice clients from any phone. 

The reverse charging feature can enable receiving calls from anywhere in the world at local termination rates. Call costing and screening tells users who is calling and what it will cost to accept a call.

The voice-to-text feature supports hands-free recording of messages from any device, the messages being transcribed into text for delivery as email or text messages.

The issue here is that Mobivox now is an example of a "VoIP 2.0" firm concluding that its business interests are better aligned with "VoIP 1.0 service provider partners" rather than battling them as a stand-alone entity. Voice is a scale business, and Mobivox seems to have concluded that scale can be gotten a lot faster working with service providers than going it alone.