Wednesday, December 3, 2008

Mobile Penetration at 90% of 18-Year-Olds

Some three quarters of online youth in North America have a mobile phone today, including more than 90 percent of 18-year-olds, says Charles S. Golvin, Forrester Research analyst. These young people rely heavily on their cell phones for a wide variety of communications and content services, he says.

In fact, they report spending more time texting than on any activity other than face-to-face contact with their friends. Almost one quarter of these young mobile users access the Internet on their phones, as well.

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