Tuesday, July 20, 2010

Bad Connection Inside the iPhone?

Much attention has been focused of late on the external antenna design of the Apple iPhone 4 as a cause of signal attenuation (weak signal). Much attention also has been paid to AT&T's wireless network in at least some locations--New York and San Francisco, for example--as regions where bandwidth problems are worse.

But Wired magazine also claims that software issues related to the iPhone's baseband radio, might also be playing a part in the "dropped call" problem. Wired magazine says Apple sources confirm that the software running the iPhone’s main radio, known as the baseband, was "full of bugs" and contributed to the much-decried dropped calls.

What’s more, Apple had chosen to source the radio from Infineon, whose hardware was used widely in Europe but rarely in the United States, where cell towers are placed farther apart and reception is therefore less forgiving. The suggestion is that the radio has not be tweaked for different tower spacing, at least not well enough.

In truth the relationship between smartphone manufacturers and service providers likely has grown more complex. Handset vendors want maximum feature richness so the devices become indispensable. But carriers obviously would rather that the consumer bond be with the network, not the device.

Also handset suppliers want their devices to be used. To the extent that such use put additional demand on the networks, wireless providers might prefer that wireless data services did become essential, but not terribly network-taxing in terms of bandwidth consumption.

It's hard to tell, anecdotally, whether users typically blame AT&T or Apple for reception problems, but most might agree that AT&T has gotten the blame, up to this point. Perhaps the view will be a bit more balanced now.

Monday, July 19, 2010

Redbox Plots Web Strategy

Redbox is developing an online strategy to stay competitive with larger rival Netflix.

Redbox is losing some business as renters use kiosks to get new releases and go to Netflix for older, harder-to-find titles. Adding an online distribution component might help Redbox, which generally stocks about 200 new and top releases in its kiosks.

Why Marketers Can’t Afford to Ignore Baby Boomers

Baby Boomers should matter to marketers and consumer products companies because they spend 38.5 percent of CPG dollars, says Nielsen. Yet it’s estimated that less than five percent of advertising dollars are currently targeted towards adults 35-64 years old (which includes the latter half of Generation X in addition to Boomers).

With most marketers generally targeting 18 to 49 year olds, more than half of the affluent Boomer demographic is ignored entirely.

One wonders whether marketers really are missing the boat or know something, or believe they know something, about what they are doing. Maybe the incremental spend targeted at Boomers would not pay returns as high as the traditional targeting of younger demographics.

Verizon's LTE: Not Just Speed, Better Latency Performance

One of the finer points of the Verizon Wireless Long Term Evolution launch is the better latency performance, which will be helpful for real-time services such as video and voice. Reportedly, latency of 30 milliseconds is promised.

The 5 Mbps to 12Mbps downlink speed is nothing to dismiss, either. Verizon has said it will launch LTE in 30 cities by the end of the year.

Apple's Antenna Claims Bogus, Say HTC, RIM, and Nokia

Nokia says its devices are not affected by the way a user holds its devices, though it was not specifically accused of having that problem when Apple defended its iPhone 4 antenna design.

"Nokia has invested thousands of man hours in studying how people hold their phones and allows for this in designs, for example by having antennas both at the top and bottom of the phone and by careful selection of materials and their use in the mechanical design," said Nokia.

Nokia Siemens Networks Buys Motorola Network Assets

Nokia Siemens Networks will acquire the majority of Motorola’s wireless network infrastructure assets for US $1.2 billion in cash. The companies expect to complete closing activities by the end of 2010, subject to customary closing conditions including regulatory approvals.

That removes Motorola from a mobile infrastructure business it has been in for decades. The move does not affect the Motorola handset business.

Google Boosts Data Center Spending

Google reported capital expenditures of $476 million in the second quarter of 2010, more than doubling its spending from the previous quarter.

The latest capital expenditure number marks the company’s heaviest investment in its data center operations since the second quarter of 2008, when Google was wrapping up a flurry of construction projects in North Carolina, South Carolina and Iowa.

Directv-Dish Merger Fails

Directv’’s termination of its deal to merge with EchoStar, apparently because EchoStar bondholders did not approve, means EchoStar continue...