Twitter or Text? Clutter Might be a Factor

Twitter has emerged a huge generator of mobile messages, dwarfing text messages, for example.

That should convince some mobile marketers that Twitter is a channel they ought to be using.

Others will see too much "clutter" and might prefer text messaging as a channel.

But SMS remains a highly-personal medium where the risk of end user irritation is quite high.

Twitter might be a more congested channel, but the risk of end user irritation is far lower.

Hughes Network Systems Gets $59 Million Broadband Stimulus Award

Hughes Network Systems has been awarded $58.7 million to provide satellite broadband services to consumers and businesses nationwide, garnering the single biggest award under the The American Recovery and Reinvestment Act of 2009  "broadband stimulus" program.

Significantly, the award, as well as others gotten by Wildblue, Echostar and Spacenet, represent the first time Department of Agriculture Rural Utilities Service funds, traditionally used to support rural telco and cooperative projects, have gotten funding.

Hughes Network Systems estimates 258,685 people will benefit, as well as 3,200 businesses.

Echostar got a  $14 million award to offer satellite broadband service to rural residential and commercial subscribers. The funds will provide service to 42,478 people and 1,888 businesses.

Spacenet got an $8 million award, which will allow Spacenet to offer satellite broadband service to rural residential subscribers in Alaska and Hawaii.

Wildblue got $20 million to provide satellite broadband service to rural residential and commercial subscribers in the west and midwest United States. About 110,150 people and 4,896 businesses might be served.

Mobile Search and Display Advertising Growing Fastest

While it's still too early for most research firms to form reliable estimates for location-based mobile advertising spending, the most relevant figures would be mobile display ad spending, which is expected to increase 59.7% this year, reaching $166 million. By 2013, eMarketer expects mobile display ad spending to reach $546 million.

Overall, the mobile advertising market will reach an estimated $593 million this year, up 42.5% from 2009. By 2013, it's expected to reach $1.5 billion.

eMarketer estimates advertising spending on Facebook will reach $835 million in the US this year, up from $500 million in 2009. Worldwide, Facebook is expected to bring in an estimated $1.28 billion in advertising revenue.

"HBO Go" to Use Expected Business Model

Up to this point, the business model that has made the most sense for mobile-accessed linear TV is to allow subscribers of such multichannel programming to watch that same programming on a mobile device, sometimes only within a subscriber's home.

The bigger advance, of course, is totally mobile viewing. Time Warner's HBO service likely will be among the first programmers to test demand for that sort of untethered service.

The “HBO Go” streaming video service for Apple’s iPad as well as other mobile devices, will make it easier for HBO subscribers to watch HBO original series and movies while on the go or at home.

As reported from Bloomberg, by early 2011, “HBO Go” will be available to HBO’s paying subscribers (all 29 million) at no additional cost “through all major cable systems, on Apple Inc.’s iPad, on mobile devices and elsewhere.

HBO Expanding Mobile Presence

Verizon to Put Live TV on the iPad

Verizon plans an iPad app that will allow FiOS subscribers to watch the same linear programming that is available on their TV screens on their tablet devices, but only within their own homes. That particular provision has everything to do with content rights, and illustrates the crucial role content rights will have in enabling new forms of linear TV delivery.

Verizon to Put Live TV on the iPad

Chrome OS Tablet to Launch on Verizon Nov. 26?

HTC is said to be the manufacturer of a new Chrome-powered tablet, slated for sale on Nov. 26, 2010. The tablet is expected to be available on the Verizon Wireless network.

Google launching a Chrome OS tablet on Verizon, goes on sale November 26

HTC Incredible Users Significant Wi-Fi Hotspot Users

Though Apple devices continue to dominate the top 10 devices using public Wi-Fi hotspots, the HTC Droid Incredible has become the most popular Android device, followed closely by the Motorola Droid.

Both the Android and RIM platforms increased 1.2 and .07 percent respectively, while Apple's platform declined 2.3 percent in the second quarter of 2010.

Android might or might not be viewed as representing the most-successful class of "iPhone killer" devices. What seems clear is that it is seen by many users as a workable alternative, and is used in much the same way as an iPhone is.

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