Twitter or Text? Clutter Might be a Factor

Twitter has emerged a huge generator of mobile messages, dwarfing text messages, for example.

That should convince some mobile marketers that Twitter is a channel they ought to be using.

Others will see too much "clutter" and might prefer text messaging as a channel.

But SMS remains a highly-personal medium where the risk of end user irritation is quite high.

Twitter might be a more congested channel, but the risk of end user irritation is far lower.