Twitter has emerged a huge generator of mobile messages, dwarfing text messages, for example.
That should convince some mobile marketers that Twitter is a channel they ought to be using.
Others will see too much "clutter" and might prefer text messaging as a channel.
But SMS remains a highly-personal medium where the risk of end user irritation is quite high.
Twitter might be a more congested channel, but the risk of end user irritation is far lower.
Wednesday, August 18, 2010
Twitter or Text? Clutter Might be a Factor
Labels:
SMS,
text messaging,
Twitter

Subscribe to:
Post Comments (Atom)
Telco Role in AI or Data Monetization Seems Limited, Really
One learns over time to be skeptical about some claims repeatedly made by leaders in many industries. Consider the claim by retail telco exe...
-
We have all repeatedly seen comparisons of equity value of hyperscale app providers compared to the value of connectivity providers, which s...
-
It really is surprising how often a Pareto distribution--the “80/20 rule--appears in business life, or in life, generally. Basically, the...
-
One recurring issue with forecasts of multi-access edge computing is that it is easier to make predictions about cost than revenue and infra...
No comments:
Post a Comment