"HBO Go" to Use Expected Business Model

Up to this point, the business model that has made the most sense for mobile-accessed linear TV is to allow subscribers of such multichannel programming to watch that same programming on a mobile device, sometimes only within a subscriber's home.

The bigger advance, of course, is totally mobile viewing. Time Warner's HBO service likely will be among the first programmers to test demand for that sort of untethered service.

The “HBO Go” streaming video service for Apple’s iPad as well as other mobile devices, will make it easier for HBO subscribers to watch HBO original series and movies while on the go or at home.

As reported from Bloomberg, by early 2011, “HBO Go” will be available to HBO’s paying subscribers (all 29 million) at no additional cost “through all major cable systems, on Apple Inc.’s iPad, on mobile devices and elsewhere.

HBO Expanding Mobile Presence