Is Social Media the Next Unified Communications Wave?

Is it possible social media and social networking are the next wave of unified communications development? Some might argue it is, based on the fact that 73 percent of respondents to a recent Yankee Group survey say they use social media tools at work.

Click on image for a larger view.

While tools such as video conferencing, corporate chat and workplace forums are primarily used in the workplace, text messaging, blogs, consumer social networking and chat are important for both work and personal reasons.

Considering roughly 40 percent of respondents participate in blogs or use social networking for both work and personal use, companies might start looking at social media as a part of the UC mix.

Yankee Group :: Research Report

Google Adds Real-Time Search

Google has added a special "real time" search application to its suite of search-related tools, giving "Google realtime" its own dedicated web page.

1 Million Gmail Calls in 24 Hours

Somebody likes calling from inside Gmail. Google's "Call Phone" apparently has been used to make one million calls in about the last 24 hours.

tweet from Google

Unified Communications Seems Less Important than Conferencing, Survey Suggests

For almost a decade now, the industry has touted unified communications (UC) and VoIP as technologies that can help individuals collaborate, improve worker productivity and dramatically lower the total cost of corporate communications.

However, despite the promise and hype, the majority of UC applications deployed today revolve around basic conferencing services and unified messaging.

UC applications such as presence and mobile integration remain low in both adoption and plans to adopt. Click on the image for a larger view.

Yankee Group :: Research Report

Google Adds Real-Time Search, With its Own Web Page

Google has added a special "real time" search application to its suite of search-related tools, giving "Google realtime" its own dedicated web page.

When it first introduced our real-time search features last December, Google wanted to provide real-time content from a comprehensive set of sources, integrated right into your usual search results. Now you can access Google Realtime Search at its own address, www.google.com/realtime (the page is rolling out now and should be available soon. Use this link if you want to try out the new features right away).

Premises IP Telephony Issues About What You'd Expect

A survey of 475 ShoreTel prospective customers found key issues you might expect, including desires for simplicity, reliability, ease of use and management, reduced costs, and easier integration with business processes.

Nearly 81 percent of respondents expressed a desire to simplify their communications system yet only 47 percent, less than half, have actual goals in place to help them achieve this.

Of system capabilities most important to IT managers,  80 percent of respondents indicated ease of use for end users, 80 percent indicated reliability, and 76 percent indicated ease of management.

The survey also revealed that the highest ranked causes of complexity are “Integrating communications system with business processes,” “integrating new equipment with legacy systems,” and “the number of remote or mobile workers.”

The top three system qualities that are most important to end users include ease of use, reliability, and sound quality.

Among the issues seen as most challenging were management time and complexity; costs for moves, adds, and changes; end-user complaints and difficulties; and inconsistent or incompatible systems.

Other irritations were after-sale costs, which 65 percent of respodents indicated they were frustrated by “many invisible costs after purchase.”

About 63 percent were frustrated by “systems that are hard and costly to manage” and 57 percent were frustrated by “systems that are complex and hard to use and learn.”

None of that should come as news to suppliers of IP telephony systems.

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For Enterprise Non-Traditional Stakeholders, Online Networks Will Be Key

Large enterprises these days find they have lots of non-traditional stakeholders, apart from investors, employees and customers. The largest enterprises have to deal with non-governmental organizations, special interest groups, research groups, citizen groups, universities and charitable organizations, for example.

The direct risks for large enterprises are damage to company reputation as well as the costs of managing such relationships, loss of market share and sales revenue, according to a an Economist Intelligence Unit study.

The study found 78 percent of the respondents say interaction with special-interest groups, non-governmental organizations (NGOs) or citizen groups is important to their business, while 33 percent say that online communities will be their most important category of "non-traditional stakeholder" in five years.

In part, the reason is that the non-traditional stakeholders will be using presence-enabled applications, converged fixed-mobile communications, online white boarding, team workspaces, blogs, podcasts and wikis that enterprises will have to respond to.

In essence, the study suggests large enterprises must learn to use the same tools the non-traditional stakeholders do, or risk damage to their reputations, intellectual property or even market share and revenues.

read the study