Thursday, August 26, 2010

Is Social Media the Next Unified Communications Wave?

Is it possible social media and social networking are the next wave of unified communications development? Some might argue it is, based on the fact that 73 percent of respondents to a recent Yankee Group survey say they use social media tools at work.

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While tools such as video conferencing, corporate chat and workplace forums are primarily used in the workplace, text messaging, blogs, consumer social networking and chat are important for both work and personal reasons.

Considering roughly 40 percent of respondents participate in blogs or use social networking for both work and personal use, companies might start looking at social media as a part of the UC mix.

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