What Happened to Enterprise Mashups?

Once touted as the future of business intelligence, providing quick and easy access to disparate information in one place, enterprise mashups, at least as a term, appear to have fallen out of favor.

Google search volume shows the trend. what happened to enterprise mashups?

It is possible that the process continues, but that the term has fallen out of favor. Consider "unified communications." It would be hard to argue that adoption continues, but the term doesn't have the hype value it did several years ago.

On the other hand, it is possible that "mashups" are just another victim of misplaced optimism. Not all innovations succeed; not all are adopted as originally conceived.

Perhaps "mashups" have become relatively mundane because creating new widgets or apps from other existing apps happens at a practical, relatively small-scale level that doesn't drive the creation of huge new markets, which is one driver of hype cycles.

Maybe enterprises simply aren't talking about their mashups. Or, it could be that the new apps are too hard to create, too expensive or offer too little return on effort.

It is clear there isn't much talk about the subject in 2010, compared to 2008.

What Happened to Enterprise Mashups?

Mobile Gaming Revenues Growing 19% at a Compound Annual Rate

Apple says the iPod "Touch" has more than 50 percent share of the mobile gaming market.

That presumably puts the Touch in line to garner a disproportionate share of mobile gaming revenues growing at a 19 percent a year compound rate.

Where paid gaming is growing about 17.5 percent, ad-supported gaming is growing at a 39 percent compound rate between 2010 and 2014.

That is one reason Apple thinks its iAd network is going to be valuable.

Apple Updates iPod Line

Apple has refreshed its line of iPods. A new iPod Shuffle combines buttons and voice controls in a new small design. It will be in 5 colors, will get 15 hours of battery life and will hold 2GB of music for just $49.

New iPod Nanos have eliminated to the click-wheel and now feature a touch screen with a square-shaped miniature iOS device. It also features a clip on the back like the shuffle, and the screen can be rotated with a pinch-and-twist motion. It has the same colors as the shuffle, plus granite and red versions. $149 for 8GB, and $179 for 16GB.

The iPod Touch, the top portable game player, is now thinner and gets all the hardware upgrades from the iPhone 4, including the Retina Display, the A4 chip, the gyroscope.

Also, it features forward and front-facing cameras, and can now run FaceTime for chatting with iPod and iPhone owners. $229, $299 and $399 are the prices for 8, 32 and 64 GB models.

Apple Event Announcements Rundown: iOS 4.1, New iPods, iTunes 10, Ping and Apple TV

iPod Touch is Top Mobile Gaming Platform

The iPod touch has become the number-one portable game player in the world, Apple CEO Steve Jobs says. The iPod Touch outsells Nintendo and Sony portable game players twice over, he noted, and controls more than 50 percent of the mobile gaming market.

Everything Apple Announced Today

Canada Mandates Wholesale Broadband Access for Cable and Telcos, at Equivalent Speeds

Every nation has its own way of regulating communications services. In the United States, for example, telcos are not required to sell wholesale access to "fiber to the home" facilities to competitors, though they must do so on copper facilities.

No U.S. cable companies are required to sell competitors wholesale access. This is not the case in Canada, where cable companies as well as telcos have to provide wholesale access, as telcos do (at least that is my understanding of the matter). 


Apparently there has been dispute about whether the wholesale obligations also include the availability of wholesale access at the same speeds a facilities-based telco or cable company must provide to potential wholesale partners. 


The CTRC apparently has ruled that this must be done, and that the obligations apply to cable as well as telco services. 


"This will enable competitors to make use of the cable companies' services just as easily as those of the telephone companies," the Radio-Television and Telecommunications Commission now says. The CRTC says telcos, at least, are allowed to mark up wholesale prices to "10 percent above network costs." 


In the U.S. market, telcos have argued that provides an insufficient profit margin, since many other costs also are involved. Competitors, on the other hand, likely will argue that the fees are too high. It's just another example of channel conflict in the ecosystem. 


The decision does appear to mean that, for the moment, competitors will in most cases have a choice of two underlying providers in each local market, and will be able to match prevailing speeds offered by the telcos and cable companies in each market. 

CRTC ruling

SEO Versus PPC: Where's Your Budget Going in 2011?

28 percent of the biggest companies recently surveyed by (those with revenues exceeding $1 billion per year) in a recent survey apparently do not think search engine optimization is all that important. The firms report spending nothing on SEO.


An eConsultancy survey asked for information on company budgets for search engine optimization. About nine percent reported spending nothing on SEO. Some 43 percent spent up to $25,000. About 18 percent spent between $25,000 and $75,000.

Another 13 percent spent $75,001 - $150,000. Some 16 percent of respondents said they spent $150,001 to more than $3 million on search engine optimization in 2009.

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Foursquare Sees 'Biggest Day Ever' After Facebook Places Launches | ClickZ

Marketers often say that having a powerful new competitor in an emerging market sometimes, or often, is a good thing because it validates the market for all the contestants. That appears to be the case for Foursquare. At least, that is what Foursquare hopes is the case.

Foursquare CEO Dennis Crowley tweeted on Thursday that his company had its "biggest day ever in terms of new user signups."

The disclosure came one day after Facebook launched its location-based feature, which some industry pundits had deemed a "Foursquare killer."

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