Monday, October 4, 2010

20% of Video Views Abandoned After 10 secondes; 60% after 2 Minutes

Online videos lose 20 percent of their viewers after just ten seconds, according to data from Visible Measures. About 60 percent are done watching after two minutes.

Smoothstone on Cloud Computing Business

Verizon Wireless could refund up to $90 million to its customers

Verizon Wireless could pay out up to $90million in refunds to cell phone customers who were improperly charged for inadvertent Web access or data usage over the past several years.

The Federal Communications Commission  had asked Verizon Wireless last year about $1.99-a-megabyte data access fees that appeared on the bills of customers who didn't have data plans but who accidentally initiated data or Web access by pressing a button on their phones.

In a statement on its website Sunday, Verizon Wireless said most of the 15 million customers affected will receive credits of $2 to $6 on their October or November bills. Some will receive larger sums. Customers no longer with the New York-based carrier will get refund checks.

Groupon Disappoints 40% of Retailers

A study of retailers using Groupon found 66 percent of the 150 merchants saying it was a profitable exercise, while 32 percent said their Groupon campaigns were unprofitable, the Wall Street Journal reports.

Forty percent of the respondents said they would not run such a promotion again, the study by Rice University’s  Jesse H. Jones Graduate School of Business found.

The point is that any mobile, web or transaction service can work well only when retail partners find the application or service profitable, easy to use and desired by end user customers. So far, Groupon might need to work on that a bit.

Sunday, October 3, 2010

Mobile anthropology

Mobile anthropology: you will have to wade through it, but there are insights here.

http://www.slideshare.net/mobile/joshclark/going-native-the-anthropology-of-native-apps

Adidas Gives Up On Apple's iAds?

Control issues might be an issue for iAd advertisers

http://www.techmeme.com/101002/p14#a101002p14

Saturday, October 2, 2010

How Little Guys Can Win in Local Mobile Advertising: Mobile

Local mobile campaigns are affordable and targeted. If a business uses the Yellow Pages, it typically can afford a local mobile campaign.

http://jkontherun.com/2010/10/02/how-little-guys-can-win-in-local-mobile-advertising/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+OmMalik+%28GigaOM%29

DIY and Licensed GenAI Patterns Will Continue

As always with software, firms are going to opt for a mix of "do it yourself" owned technology and licensed third party offerings....