Monday, October 4, 2010
20% of Video Views Abandoned After 10 secondes; 60% after 2 Minutes
Online videos lose 20 percent of their viewers after just ten seconds, according to data from Visible Measures. About 60 percent are done watching after two minutes.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Smoothstone on Cloud Computing Business
Labels:
cloud computing,
Smoothstone
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Verizon Wireless could refund up to $90 million to its customers
Verizon Wireless could pay out up to $90million in refunds to cell phone customers who were improperly charged for inadvertent Web access or data usage over the past several years.
The Federal Communications Commission had asked Verizon Wireless last year about $1.99-a-megabyte data access fees that appeared on the bills of customers who didn't have data plans but who accidentally initiated data or Web access by pressing a button on their phones.
In a statement on its website Sunday, Verizon Wireless said most of the 15 million customers affected will receive credits of $2 to $6 on their October or November bills. Some will receive larger sums. Customers no longer with the New York-based carrier will get refund checks.
The Federal Communications Commission had asked Verizon Wireless last year about $1.99-a-megabyte data access fees that appeared on the bills of customers who didn't have data plans but who accidentally initiated data or Web access by pressing a button on their phones.
In a statement on its website Sunday, Verizon Wireless said most of the 15 million customers affected will receive credits of $2 to $6 on their October or November bills. Some will receive larger sums. Customers no longer with the New York-based carrier will get refund checks.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Groupon Disappoints 40% of Retailers
A study of retailers using Groupon found 66 percent of the 150 merchants saying it was a profitable exercise, while 32 percent said their Groupon campaigns were unprofitable, the Wall Street Journal reports.
Forty percent of the respondents said they would not run such a promotion again, the study by Rice University’s Jesse H. Jones Graduate School of Business found.
The point is that any mobile, web or transaction service can work well only when retail partners find the application or service profitable, easy to use and desired by end user customers. So far, Groupon might need to work on that a bit.
Forty percent of the respondents said they would not run such a promotion again, the study by Rice University’s Jesse H. Jones Graduate School of Business found.
The point is that any mobile, web or transaction service can work well only when retail partners find the application or service profitable, easy to use and desired by end user customers. So far, Groupon might need to work on that a bit.
Labels:
groupon
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Sunday, October 3, 2010
Mobile anthropology
Mobile anthropology: you will have to wade through it, but there are insights here.
http://www.slideshare.net/mobile/joshclark/going-native-the-anthropology-of-native-apps
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Adidas Gives Up On Apple's iAds?
Control issues might be an issue for iAd advertisers
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Saturday, October 2, 2010
How Little Guys Can Win in Local Mobile Advertising: Mobile
Local mobile campaigns are affordable and targeted. If a business uses the Yellow Pages, it typically can afford a local mobile campaign.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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