Internet Traffic up 62% in 2010

Global Internet traffic has grown 62 percent in 2010, after logging 74 percent growth in 2009.

The growth in traffic is coming from non-mature markets likes Eastern Europe and India, where traffic growth between mid-2009 and mid-2010 was in excess of 100 percent, says Telegeography notes.

In the Middle East, traffic rose just under 100 percent. Traffic in mature markets also is growing rapidly. Western European international Internet traffic increased 66 percent, and the U.S. and Canadian international Internet traffic climbed 54 percent.

In some ways, the growth rates are not news. What would be news is if the amount of traffic demand did not grow about 60 percent.

Opera launches Open Mobile Ad Exchange

It has to tell you something about the browser business,at least the mobile segment, when this happens.

http://www.opera.com/press/releases/2010/10/05/

comScore Introduces Mobile-Optimized Tagging for Publishers

http://blog.comscore.com/2010/10/comscore_mobile_optimized_tagging.html

Smartphones Generate Majority of Mobile Browser, App Use

Which somehow comes as no surprise...

http://www.marketingcharts.com/direct/smartphones-generate-majority-of-mobile-browser-app-use-14439/?utm_campaign=rssfeed&utm_source=twitterfeed&utm_medium=twitter

Vodafone gets into mobile payments

A Vodafone partnership with boku gets the carrier into mobile payments.

http://techcrunch.com/2010/10/05/mobile-payments-startup-boku-lands-direct-carrier-deal-with-vodafone-uk/

Ringio "A Bit Surprised" by End User App Demand

No matter how experienced you might be in the broader unified communications, customers still can surprise you, leading to a "why didn't I think of that?" moment. That's what Michael Zirngibl, Ringio co-founder, recently discovered.

Ringio recently found customers asking for, and so built, a calling center function for small businesses operating in several product lines or spaces, but with a single staff. Basically, Ringio sorts inbound calls according to those lines of business, providing screen pops to staff about which business an inbound call is related to.

The other angle is the integration of customer relationship management features with the screen pops, so an organization call agent knows a bit about call history, and what that particular caller might have been asking for help with, on previous calls.

The same sort of feature allows businesses to track leads as well.

"You don't always know what end users want," says Zirngibl.

Video and Social Drive Online Display Advertising's Growth in U.K. | ClickZ

Following a year-over-year decline during the first half of 2009, spending on Internet display advertising grew by 6.3 percent in the U.K. market during the first six months of 2010, according to the Interactive Advertising Bureau U.K.

Overall, online ad spend for the same period grew 10 percent, year-over-year, reaching a total of 1.97 billion ($3.1 billion.)

The report, collated in partnership with PricewaterhouseCoopers, attributed the growth to increased investment in search advertising - which grew 8.9 percent - but also to a rebounding display ad market, which grew by 6.3 percent.

According to the report, spending on pre- and post-roll video advertising drove much of that growth, increasing 82 percent, year-over-year. Meanwhile, advertising on social media sites also contributed to the growth, the IAB said, accounting for 13 percent of all online display ads between January and June.

Video and Social Drive Online Display Advertising's Growth in U.K. | ClickZ