Ringio "A Bit Surprised" by End User App Demand

No matter how experienced you might be in the broader unified communications, customers still can surprise you, leading to a "why didn't I think of that?" moment. That's what Michael Zirngibl, Ringio co-founder, recently discovered.

Ringio recently found customers asking for, and so built, a calling center function for small businesses operating in several product lines or spaces, but with a single staff. Basically, Ringio sorts inbound calls according to those lines of business, providing screen pops to staff about which business an inbound call is related to.

The other angle is the integration of customer relationship management features with the screen pops, so an organization call agent knows a bit about call history, and what that particular caller might have been asking for help with, on previous calls.

The same sort of feature allows businesses to track leads as well.

"You don't always know what end users want," says Zirngibl.