Video and Social Drive Online Display Advertising's Growth in U.K. | ClickZ

Following a year-over-year decline during the first half of 2009, spending on Internet display advertising grew by 6.3 percent in the U.K. market during the first six months of 2010, according to the Interactive Advertising Bureau U.K.

Overall, online ad spend for the same period grew 10 percent, year-over-year, reaching a total of 1.97 billion ($3.1 billion.)

The report, collated in partnership with PricewaterhouseCoopers, attributed the growth to increased investment in search advertising - which grew 8.9 percent - but also to a rebounding display ad market, which grew by 6.3 percent.

According to the report, spending on pre- and post-roll video advertising drove much of that growth, increasing 82 percent, year-over-year. Meanwhile, advertising on social media sites also contributed to the growth, the IAB said, accounting for 13 percent of all online display ads between January and June.

Video and Social Drive Online Display Advertising's Growth in U.K. | ClickZ