Saturday, December 4, 2010
Top 2011 Trends as Seen by JWTIntelligence
An entertaining, two-minute look at JWTIntelligence's pick for the top trends that could have a broad bearing on marketing and sales in 2011. It's entertaining.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Marketing to Digital Natives | Mobile Marketing and Technology
“Digital Natives” or “Millennials” (basically, the generation now largely in their twenties) don’t trust authority, don’t want anyone telling them what to think and don’t like to pay full retail prices, some studies have found, and most of you might agree is at least partly true of every generation in their respective twenties.
Some have argued those attitudes have something to do with new patterns of content consumption, and that the preferences might be permanent. Lots of you might agree that generally has the ring of authenticity as well.
They see life as a game; they enjoy nothing more than outsmarting the system; they don’t trust politicians, media or brands. Sound familiar?
Some have argued those attitudes have something to do with new patterns of content consumption, and that the preferences might be permanent. Lots of you might agree that generally has the ring of authenticity as well.
A study of modern media consumers by BVA, a French market research firm, illustrates some of the attitudinal trends that have implications for marketing products and services to digital natives.
They see life as a game; they enjoy nothing more than outsmarting the system; they don’t trust politicians, media or brands. Sound familiar?
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Friday, December 3, 2010
Netflix Trying to Get into TV Distribution
Up to this point, it has been pretty easy to describe Netflix as a distributor of rental movies, irrespective of delivery system. But now Netflix appears to be making an aggressive play for rights to distribute "in-season" episodes of hit TV shows. That would make it more directly competitive with services such as Hulu, which primarily distributes TV shows.
Netflix reportedly is in talks with studios about gaining access to current episodes of primetime shows and is willing to pay between $70,000 and $100,000 per episode, according to a New York Post report.
If you wonder why studios now are getting more nervous about Netflix, TV distribution, especially of "in season" fare, is part of the reason. Studios know what happened to music owners when Apple's iTunes became a dominant distribution outlet for music, and are not anxious to see Netflix or anybody else get that powerful.
Nor is it just the studios that rightly have to be worried. The TV networks that air the programs traditionally have had rights some of the downstream revenue as well, but if Netflix gets into the distribution chain, that could change. Aside from those genuine issues, which have the studios and networks arguing about who controls digital distribution rights, the traditional bundlers of networks--cable, satellite, telco--also have to worry that no matter how those issues get worked out, Netflix is becoming a bigger threat to the value of multichannel video services as well.
Nor is it just the studios that rightly have to be worried. The TV networks that air the programs traditionally have had rights some of the downstream revenue as well, but if Netflix gets into the distribution chain, that could change. Aside from those genuine issues, which have the studios and networks arguing about who controls digital distribution rights, the traditional bundlers of networks--cable, satellite, telco--also have to worry that no matter how those issues get worked out, Netflix is becoming a bigger threat to the value of multichannel video services as well.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Groupon Has Won its Category, Real Competition is Media Companies
Many analysts are looking at LivingSocial and the other 200 daily deal startups in the space as the competition to Groupon. Actually, the real threat to Groupon is coming laterally, from established players (newspapers, magazines, vertical sites, TV shows, etc.) who already have audiences in the millions, established brands and in-house sales staff.
As for Groupon’s couponing technology, there really isn’t any. To the extent that an estimated 200 "daily deal" startups have quickly launched in the last 18 months, there is no barrier to entry, except critical mass, which Groupon seems now to have.
As for Groupon’s couponing technology, there really isn’t any. To the extent that an estimated 200 "daily deal" startups have quickly launched in the last 18 months, there is no barrier to entry, except critical mass, which Groupon seems now to have.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Best Buy Mobile: "Free Smartphone" is Hard to Ignore
Among the devices to be features are the:
Droid Incredible (Verizon)
Sony Ericsson Xperia X10 (AT&T)
LG Optimus S (Sprint)
LG Optimus T (T-Mobile)
Droid Incredible (Verizon)
Sony Ericsson Xperia X10 (AT&T)
LG Optimus S (Sprint)
LG Optimus T (T-Mobile)
Hard to dismiss an offer of a free Droid, huh?
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Location as a Security Feature
A new venture from location provider Location Labs and fraud detection service Finsphere hopes to use a user's mobile location to enhance security and prevent identity theft and fraud.
The two companies have launched Finsphere's "PinPoint" identity validation product, which helps to fight identity theft and validate a user's identity with the use of Location Labs' "Universal Location Service."
The concept behind the service is simple: PinPoint tracks the location of a credit card transaction and matches it to the location of the end user's cell phone. If the two are far apart, it raises an alert.
The end user will then be sent a text message or email to verify whether or not the transaction was legitimate. Think of it as sort of a 'first responder' to the possibility of a stolen wallet, stolen credit card or any other financially-bound identity theft.
The two companies have launched Finsphere's "PinPoint" identity validation product, which helps to fight identity theft and validate a user's identity with the use of Location Labs' "Universal Location Service."
The concept behind the service is simple: PinPoint tracks the location of a credit card transaction and matches it to the location of the end user's cell phone. If the two are far apart, it raises an alert.
The end user will then be sent a text message or email to verify whether or not the transaction was legitimate. Think of it as sort of a 'first responder' to the possibility of a stolen wallet, stolen credit card or any other financially-bound identity theft.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
StarHub Pilots Mobile Payments Using Near Field Communications
StarHub Pilots Mobile Payments Using Near Field Communications
For example, StarHub is working witha bank and a transport company to create its own mobile payments capability, without directly requiring handset manufacturers to approve.
StarHub will be running a trial of NFC payments in Singapore with DBS Bank, featuring ticketing from EZ-Link. But the most interesting aspect of the trial is the way it cuts out the handset manufacturers, using Gemalto's N-Flex technology to slide between the SIM and the phone and provide an NFC antenna.
StarHub will be running a trial of NFC payments in Singapore with DBS Bank, featuring ticketing from EZ-Link. But the most interesting aspect of the trial is the way it cuts out the handset manufacturers, using Gemalto's N-Flex technology to slide between the SIM and the phone and provide an NFC antenna.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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