Tuesday, December 7, 2010

Content Marketing A Growing Trend

Next year, marketers will need to rethink their approach to advertising and marketing and intensify their focus on creating magnetic content that will naturally attract consumers, rather than relying solely on the interruption model of advertising, which consumers are responding to less and less, says Geoff Ramsey, eMarketer CEO. " Think pull vs. push."

Magnetic content can include anything created on behalf of a brand: an ad, YouTube video, online game, Facebook page, Twitter promo or mobile app, ideally something that consumers might want to want to engage with and pass along to others.

This content entertains, amuses, informs, serves a function or satisfies a consumer need. It’s welcome instead of annoying or interruptive.

Google Maps for Mobile 5

Google "Maps for Mobile 5" adds offline support and three-dimensional rendering.

Most modern Android phones from the original Droid onward should be able to enjoy most if not all the new features, depending on hardware capabilities (3D rendering) and 'distinct multitouch' hardware support.

It will launch soon, compatible at the very least with the:
  • Galaxy S
  • Droid
  • Droid X
  • Droid 2
  • Droid Incredible
  • Evo
  • Nexus S
  • G2

Monday, December 6, 2010

Which TV Channels Can’t Cord-Cutters Live Without?

Needham & Co. analyst Laura Martin polled 300 multichannel video subscribers, asking them to list which TV channels they must have available online before they would consider terminating their subscriptions.

Might Sprint Wind Up Buying Spectrum From Clearwire it Already "Owns"?

It's hard to see how Clearwire and Sprint coexist harmoniously, forever, as difficult as it might be to imagine all the work and money it would take to simply have Sprint buy all of Clearwire.

A partial step, though, might entail Sprint winning a bid to buy excess spectrum Clearwire wants to sell, possibly as much as 40 MHz in most markets, which would give Sprint an ability to build its own Long Term Evolution network, using its own spectrum, with full management control over the process.

Some might argue spectrum ownership and full control is required for a company such as Sprint, which operates that way for the other of its networks. Whether Sprint had any better options than combining its original 4G spectrum with Clearwire is not clear. But it has gotten to be a somewhat rocky relationship, by virtually all reports.

It is an inherently difficult situation when a firm owns a clear majority of assets, but does not have management control. Though it has only a minority stake in Verizon Wireless, the relationship has been troublesome for Vodafone as well, one might note. Getting clear ownership and control of its own 4G spectrum would make life much easier for Sprint.

read more here

Mark Zuckerberg on Facebook

Sens. Snowe and Warner want WiFi in all federal buildings

Sens. Olympia Snowe (R-Maine) and Mark Warner (D-Va.) introduced legislation on Friday that would require all public federal buildings to install WiFi base stations in order to free up cell phone networks.

The Federal Wi-Net Act would mandate the installation of small WiFi base stations in all publicly accessible federal buildings in order to increase wireless coverage and free up mobile networks. The bill would require all new buildings under construction to comply and all older buildings to be retrofitted by 2014. It also orders $15 million from the Federal Buildings Fund be allocated to fund the installations.

Net Neutrality: Watch What They Do, Not What They Say

It is very difficult to square Mr. Genachowski's statement that the marketplace rather a central public authority, the FCC, should pick winners and losers on the Internet with the realities of his net neutrality proposal, argues Randolph May, president fo the Free State Foundation.

The FCC Chairman has argued that "no central authority, public or private, should have the power to pick which ideas or companies win or lose on the Internet; that's the role of the market and the marketplace of ideas.

Some might argue the FCC's proposals therefore are internally contradictory: it makes the FCC the arbiter. Others obviously will disagree.

DIY and Licensed GenAI Patterns Will Continue

As always with software, firms are going to opt for a mix of "do it yourself" owned technology and licensed third party offerings....