Tuesday, January 4, 2011

2011 Social Media Predictions: Now Social Media Marketing Gets Tough | Forrester Blogs

Though some might disagree, there is a line of thinking suggesting that "social media does not make marketing any easier."

Although it is a powerful tool for marketers to reinforce their brands, energize advocates and strengthen relationships, it is also yet another marketing channel that requires attention, investment and innovation, argues Forrester Research analyst Augie Ray.

In 2011, social media marketing doesn’t get any easier, either, he argues. Primary among those challenges is that social media is becoming an awfully cluttered and noisy space. On top of that, one always can find loads of social media experts who claim to have unusual insight into making social media work. Some of us just think it is a lot of blocking and tackling, more than a matter of strategy, tools and optimization techniques.

Sprint Launches HTC EVO Shift and 4G MiFi

Sprint has announced the launch of the HTC "EVO Shift" 4G and MiFi 3G/4G Mobile Hotspot by Novatel Wireless. With these two devices, Sprint has now introduced 17 4G-capable devices for consumers and business, including three phones, a 4G netbook and notebook from Dell, numerous USB modem options, and several mobile hotspots and routers.

“Sprint will continue to set the bar for feature-rich and customer-friendly 4G devices into 2011,” said Dan Hesse, Sprint CEO. “Our proven leadership as a 4G pioneer has allowed our customers to enjoy 4G from Sprint first, and these new products exemplify Sprint’s commitment to put industry-leading performance and capabilities in the hands of our customers.

How Many 4G Networks are Too Many?

LightSquared could spend between $1.25 billion and $1.5 billion on deploying its LTE network in the United States in 2011, according to Avian Securities LLC .

Catharine Trebnick, Avian's senior research analyst, estimates that LightSquared could start service in initial markets as early as June or July this year with nine Midwest markets expected to be lit up this year as well.

So a reasonable observer might ask "how many national 4G networks are too many?" Given that Verizon, AT&T, Sprint, Clearwire, T-Mobile USA and MetroPCS all plan or are building such networks now, LightSquared would make seven such national networks (whether each network is "4G" now is a marketing question, not a "technology" question, now that the International Telecommunications Union has said all such networks are, in fact, "4G," even if none of them actually matches the ITU's own standards).

Based on past experience, seven national mobile broadband networks is likely an unstable market condition. One might argue that three to four operators is about as many as can profitably exist in the U.S. market. Virtually nowhere are five to seven operators considered viable.

Clearwire Speculation is Inevitable

Craig McCaw's resignation as Clearwire chairman is bound to raise some questions about the company's future, though McCaw's investment group owns only about four percent of the firm's total equity. Still, a high-profile resignation of this type is bound to provoke questions.

Michael Mahoney, senior managing director for Falcon Point Capital LLC, is among those who think the departure is significant. "He is Clearwire," Mahoney says. "So you sort of think, 'Geez, are they going under?'"

Others will simply suggest that some major change of ownership is coming, and that any new majority or sole owner will name a new chairman. Nor is an ultimate Clearwire sale an unusual thought. Perhaps few analysts would ever have predicted that Clearwire would remain in business, under its own name, as an independent company, indefinitely.

No company Craig McCaw ever has founded has remained independent. Sprint already owns between 54 percent and 57 percent of Clearwire, depending on how one measures. And most observers would say six national 4G networks is an unstable situation.

Monday, January 3, 2011

Google has "Groupon" Options, Says Mayer

So long, broadband duopoly?

Analysts at the Federal Communications Commission appear to agree with forecasts that project 90 percent of the U.S. population is likely to have access to broadband networks capable of peak download speeds in excess of 50 Mbps as cable systems upgrade to DOCSIS 3.0. See http://www.broadband.gov/download-plan.

But FCC analysts also estimate that about 15 percent of the U.S. population is likely to be able to choose between two providers, both cable a telco. At first glance, this would seem to be a problem for most telcos other than Verizon.

If in fact a large percentage of the U.S. broadband customer base does decide to buy 50-Mbps services, or even faster services, many telcos are going to be at a huge disadvantage, if one assumes broadband access will be the foundation service for most telcos.

As necessity typically is the mother of invention, one wonders whether ways of using fiber-to-neighborhood networks will be capable of upgrading to speeds not possible so far, much as cable operators are working on new ways to boost their own broadband speeds. One should not discount the possibility, or the incentives for suppliers to come up with such solutions.

On the other hand, "headline" speeds, as important as they are for marketing purposes, might not necessarily correspond to consumer buying preferences in the near term, or even in the medium term. So far, few U.S. consumers have decided 50 Mbps access services were valuable enough to buy them, where such services are available.

If that remains the case, services offering 20 Mbps or 25 Mbps might be good enough, at least for the medium term, and urban fiber-to-neighborhood networks ought to be able to reach 40 Mbps, as Qwest already offers in Denver, for example.

Telcos with lower density serving areas and longer loop lengths will find it rather expensive to match that sort of speed using any hybrid network (fiber distribution, copper access). But much might hinge on the actual state of end user demand (willingness to pay).

Nor should observers think there is no more speed that can be wrung out of all-copper access networks. A reasonable way of putting matters is that additional copper pairs can be bonded to achieve higher speeds. There are technical issues, of course, ranging from availability of requisite pairs in existing cable, and interference issues within cables. But researchers already are working on ways to create higher-speed circuits by using more extensive bonding.

Oddly enough, the dwindling number of fixed-line voice circuits actually helps to some extent, as it frees up additional copper pairs, in some cases. It isn't easy, but sometimes extensive pair bonding will prove workable. Beyond that, the costs of fiber-to-customer infrastructure continue to improve, especially where either aerial plant or underground conduit are in place.

So it is not clear that cable's current advantages are of a permanent nature. That might be the case, in some areas and perhaps in many areas. But telco executives have powerful incentives not to concede the long-term future.

And since all observers now agree that the goal of 100 Mbps, within a decade, is the aspirational target the market likely will support, technologists and business planners will be looking at any number of solutions. At one level, the issue is technological: how can it be done? At an equally important level, the issue is how to match investment to expected revenues.

One might argue that with multiple 4G wireless networks and growing use of mobile devices, actual end user demand at fixed locations might not grow as rapidly as some forecast. A large number of fast, but not super-fast connections--both mobile and fixed--might well prove quite workable.

That doesn't mean telco planners can avoid the work of figuring how to pay for and build networks running up to 100 Mbps at some medium term point in the future. But the scaling might wind up being more graceful than people sometimes assume.

Does Anyone Want Super Fast Wireless Service? - 24/7 Wall St.

Lost in the excitement about 4G is whether anyone will want to use it, says Douglas McIntyre, 27/7wallst.com analyst.

Consumers will have to buy a new handset in most cases to use the new networks, and there are few 4G handsets to choose from, at the moment. That is one reason why mobile broadband for PCs typically is a lead application for new 4G networks.

If 4G adoption is anything like 3G adoption, it might take a while before people figure out how and why to use it. For the moment, wireless service providers have other motivations, such as lowering the cost to deliver mobile broadband to end users. For the moment, that will be enough.

There's plenty of time to figure out what new "killer" apps will drive 4G adoption.

The Roots of our Discontent

Political disagreements these days seem particularly intractable for all sorts of reasons, but among them are radically conflicting ideas ab...