Deloitte doesn't think a major challenge to linear TV delivery is going to happen soon. That shouldn't be taken as a firm judgment that on-demand formats will not be big at some point, or pose a grave challenge to the current model.
But most transitions of this magnitude take much longer than most supporters expect. But after the inflection point does occur, change will occur more rapidly than expected. It's a bit like an ice cube melting or water boiling: you can raise or lower temperature for quite some time and you still see a solid or a liquid. Then there is a quantum change. Most significant technology innovations get adopted in the same way. There is a longer than expected gestation period. Then there is rapid change.
Tuesday, January 18, 2011
How Soon Will Linear TV Face a Real On-Demand Challenge?
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Verizon Wireless Offers $200 Trade-In for an iPhone
Current Verizon customers who purchased and activated new smartphones, feature phones or certified pre-owned phones between Nov. 26, 2010, and Jan. 10, 2011, are eligible to receive up to a $200 Visa debit card when they purchase an iPhone 4 at full retail price by Feb. 28, 2011 and return their existing phone.
This offer is only available on consumer accounts with five lines or less, who are purchasing iPhone 4 through Verizon Wireless retail stores, telesales, or through verizonwireless.com.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Ad Analytics Firms Create Consortium
The Consortium for Accountable Advertising, founded by Cross Commerce Media, Clickable, MediaMath, and TARGUSinfo, hopes to provide an alternative ad analytics alternative to Google.
Companies that join agree to allow their customers to share data. So much of ad tech these days is taking impression data or response rates and combining it with other data to better target ads or analyze how existing campaigns are doing. If an ad agency wants to start using MediaMath, they should be able to take all of their data from past campaign’s from Clickable and pour it into MediaMath’s engine, and vice versa.
Companies that join agree to allow their customers to share data. So much of ad tech these days is taking impression data or response rates and combining it with other data to better target ads or analyze how existing campaigns are doing. If an ad agency wants to start using MediaMath, they should be able to take all of their data from past campaign’s from Clickable and pour it into MediaMath’s engine, and vice versa.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Acer to Phase Out Netbooks in Favor of Tablets
Acer seems to have concluded that tablets are a better business than netbooks. Acer says it will release both a 7-inch and a 10-inch tablet in 2011.
The new tablets are intended to gradually replace the company’s line of netbook computers, said Acer’s Taiwan sales manager Lu Bing-Hsian. “That’s the direction of the market.”
The new tablets are intended to gradually replace the company’s line of netbook computers, said Acer’s Taiwan sales manager Lu Bing-Hsian. “That’s the direction of the market.”
Oddly enough, as tablets proliferate, and get adopted by enterprises and consumers, it is getting harder to determine whether tablets are a new product category, or a replacement form factor for PCs.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Apple’s iPad Business Now Bigger Than MacBook Business
The iPad now generates more gross revenue for Apple than Apple's MacBooks, MacBook Pros, and MacBook Airs. And it’s within spitting distance of surpassing Apple’s entire Mac business in terms of revenue.
If you want some idea of what the iPad means for Apple, not to mention the broader PC market, that statistic tells you what you need to know.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Video to Account for More than 60% of Total Mobile Network Traffic in 2011
Video became the dominant form of mobile data traffic in 2010, accounting for more than 40 percent of the total volume in wireless networks worldwide, according to Bytemobile. With the rise of full-length and studio-quality videos and live streaming of multimedia content on mobile devices, as well as the emergence of two-way video communications, Bytemobile expects mobile data traffic to spike to an all-time high in 2011, when video-based content will account for over 60 percent of network traffic.
Personal video communications will dominate wireless network capacity, such that 10 percent of subscribers consume 90 percent of total network traffic.
Personal video communications will dominate wireless network capacity, such that 10 percent of subscribers consume 90 percent of total network traffic.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
iPads Got 7% of Global PC Market Sales in Fourth Quarter
Apple reports selling 7.3 million iPads in the fourth quarter of 2010. Since the PC market represents something like 100 million units a quarter, one might infer that the iPad in the fourth quarter represented perhaps seven percent of total PC sales.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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