Gartner said organizations that really understand business processes will explicitly or implicitly tier those processes in a hierarchy of value. Through the use of context-aware computing principles such as presence, historical pattern analysis and emotion detection, up to a quarter of these commodity processes can be rejuvenated, made more customer-centric and contribute even more to the organization bottom line.
Organizations that re-examine and revise commodity processes will find opportunities where none existed before. For example, call center emotion detection can transform stoic automated call routing into a more sophisticated customer experience while context-enriched, rote transactions (such as address changes, billing inquiries, simple information requests and check-out) can be transformed into cross-selling opportunities as new insight is gained into the “state” of the customer (for example, just married, recently divorced, moving, or joined military).
