Kansas City, Kan. to Get Google 1-Gbps Fiber to Home Network

Kansas City, Kansas will get a Google-built 1-Gbps fiber-to-home access network as part of a Google test of what can be done when such networks are available.

Official Google Blog

Buyer Processes for Software and Hardware are Changing

As more business software moves to a cloud-based model, something else is going to change: The way business customers buy software and applications. To an extent probably not yet appreciated, a shift to Internet-delivered software makes it easier for business buyers to focus on business outcomes, not "speeds and feeds."

Buyers will start to focus less on "features" and start to concentrate on the quality of business outcomes enabled by technology, and not the technology itself, said Peter O’Neill, Forrester Research analyst.

That should have implications for sales teams, as it suggests the typical buyer is going to be inclined to look for a discussion of how a particular solution helps an organization boost its chances to grow revenue, or conversely how a given solution helps an organization reduce its costs in some measurable way.

As always, it is a good bet that the more interesting stories will revolve around "growing revenue" rather than "reducing cost." For some suppliers, this will represent a challenging shift. All too often, a hosted IP telephony discussion, or a potential new premises phone system sale, will center on all the features a new solution offers. That doesn't fit with the growing emphasis on "business impact," especially as the actual "buying" becomes easier, since applications can be sourced simply by using the Internet access connection and browser.

By simplifying all the implementation and provisioning tasks, hosted or cloud-based applications mean the buyer can spend more attention on the direct business benefits attached to any solution. That will prove a different, and perhaps more difficult sales challenge, since the pitch will have to be on the business benefits, not the attributes of a given solution. Instead of "our box or software does X, Y and Z," sales forces will have to speak to the ways the deployed solution helps boost revenue, customer acquisition, retention, sales volume or number of prospects that can be contacted in a day.

Buyer Processes for Software and Hardware are Changing

Gartner Identifies 10 Consumer Mobile Applications to Watch in 2012

The most important mobile apps in 2012 will be those that are purpose-built to take advantage of mobile device capabilities and situational use cases, say analysts at Garner. Perhaps the most interesting apps will combine multiple mobile-specific features that use sensor information, combine it with other user-supplied preferences, and then create some sort of commerce activity.

In other words, the mobile experience is becoming a distinct medium from the location-based experience, representing something more than simply a smaller-screen, out of home or "on the go" version of the tethered Internet experience. If you had to pick one element that is most distinctive, it would be "location," the smartphone's ability to use the actual user location, as it changes, to modify the application experience.

Most of the distinctive mobile apps will use location, mapping and directions, in conjunction with other user-supplied data and preferences, to create new experiences and new business models for application and service providers. Context awareness is the new wrinkle.

Gartner Identifies 10 Consumer Mobile Applications to Watch in 2012

How Traditional Telecom Suppliers are Preparing for Mobile Payments

Mitch Cornell, Xius VP, talks about the mobile payments business, particularly illustrating how a traditional provider of prepaid mobile solutions believes its traditional solutions can be "re-purposed" for the mobile payments ecosystem.

Apps Moving to PCs

Enteprise Hierarchies Endangered?

As 24/7 connectivity, social networking, and increased demands for personal freedom further penetrate the walls of the corporation, corporate life will continue to move away from traditional hierarchical structures, a Booz & Co. analysis apparently suggests. Instead, workers, mixing business and personal matters over the course of the day, will self-organize into agile communities of interest.

By 2020, more than half of all employees at large corporations will work in virtual project groups. These virtual communities will make it easier for non-Western knowledge workers to join global teams, and to migrate to the developed world.

The proliferation and increasing sophistication of communication, interaction, and collaboration technologies and tools, and the economics of travel itself, will result in knowledge workers’ traveling much less frequently. Many of you undoubtedly would agree that although work processes are becoming more collaborative and fluid, the hierarchy of authority has not much changed.

The Rise of the Connected Generation: Some Amazing Facts - GLG News

Is Mobile Voice Nearing a Tipping Point?

Sprint has announced very-significant integration of Google Voice, allowing Sprint subscribers to use their Sprint phone numbers to access a full range of Google Voice features, including routing calls to fixed phone numbers, as well as replace Sprint voice mail with the Google Voice voice mail service. That move can be interpreted in numerous ways. At a tactical level, you might say that more-substantial innovations in a market tend to come from contestants that do not have market power, and which need to shake things up.

At another level, you might ask whether a strategic shift has been made at Sprint, in terms of where the single most important revenue stream is coming from. It is no secret that mobile service provider revenue, which has been based on voice, but augmented significantly by text message and now mobile broadband revenue, continues to evolve in the direction of primary reliance on broadband-based services and access. Perhaps Sprint has made a decision to essentially hasten that process by attempting to change the value equation for voice, even if that hastens the demise of voice as a revenue stream in many ways.

"For an operator to work with a company such as Google, which is widely perceived as a significant threat in the most lucrative areas in mobile, and to endorse a service that has previously been seen by many as a threat to core voice revenue, is intriguing," says Steve Costello, GSMA content editor. "At the very least it reflects changing telco attitudes, as the previous business model is swept away by new-entrants from the internet world."

Whether merely tactical, or indicative of a broader strategic shift, the Sprint deal with Google Voice is possible evidence that a turning point is about to be reached, historic for either the fixed-line or mobile businesses, where at least some contestants reach a point in their business development where the growth of broadband revenues and the tempo of innovation has to be spurred, even at the expense of putting further pressure on the core voice services revenue.

Voicing the differences - GSMA Mobile Business Briefing