Though many of the revenue-lifting impacts of artificial intelligence arguably are indirect, as AI fuels the performance of products using it, the impact at Alphabet seems to correlate.
AI directly contributed to accelerating Google Cloud revenue from 22 percent growth (Q3 2023) to 35 percent growth (Q3 2024).
Operating margins improved 4.5 percentage points to 32 percent, which the company partially attributes to AI efficiencies.
Across Alphabet, some indicators are:
User engagement: AI Overviews reached 1.5 billion monthly users; drove more than a 10 percent increase in user engagement across major markets Alphabet Q3 2024 Earnings
Google Search Revenue: $49.3 billion in Q3 2024, up 12 percent year over year; Q4 2024 reached $54B, up 13% YoYFortune
AI-Enhanced Shopping: New AI-powered Google Shopping drove 13 percent more daily active US users in Dec 2024 vs. Dec 2023 Morningstar
Google Cloud: Revenue grew 35 year over year to $11.4B in Q3 2024; 30 percent growth to $12B in Q4 2024; Operating margin expanded from 9% to 18% YoY Technology Magazine
Google Cloud AI Solutions: Generated "billions in revenues" in first six months of 2024; used by two million developers Cloud Wars
Gemini Enterprise Adoption: 85,000+ enterprises using Gemini (35x growth YoY); includes customers such as Salesforce RCR Wireless
YouTube: Total ads and subscriptions surpassed $50B over four quarters for first time; Q4 2024 ad revenue hit record $10.5B (up 13.8% YoY) Variety
YouTube TV Dominance: Leads all streaming platforms with more than a 10 percent market share of US TV viewing Deadline
Code Generation: AI generates 25% of new computer code created at Google eMarketer
Operating Efficiency: Operating margin expanded from 27% (2023) to 32% (2024), five percentage point improvement Captide
Overall Revenue Growth: Total revenue $350B in 2024 (up 14% YoY); Q3 2024 reached $88.3B (up 15% YoY) Alphabet Q4 2024 Results
Deal Size Growth: Doubled $250M+ deals YoY; matched all 2024's $1B+ deals in just the first half of 2025 SaaStr
Cloud Backlog: Google Cloud backlog exceeded $106B (up 38% YoY), indicating strong future revenue RCR Wireless
AI Overview Monetization: AI Overview monetization approximately at par with traditional search despite recent launch; does not indicate revenue cannibalization Morningstar.
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