Tuesday, May 10, 2011

IP Telephony Remains a PBX Business, But Hosted is Taking Share

IP telephony adoption has increased dramatically in the last two years: from 17 percent in 2008 to 27 percent in 2010, an increase of 59 percent, among small and mid-sized companies, according to Consultant Dan Sachar of Inzenka, a management consultancy.


Based on a survey of 700 small and medium businesses, Inzenka, a management consultancy, estimates that about 33 percent of small and medium business IP telephony deployments use hosted IP telephony.


About half of those respondents who have deployed IP telephony report they have adopted a premises solution. About 19 percent of respondents indicated they are buying a converged access service of some sort, including SIP trunking, bonded copper. It isn't completely clear what IP telephony solution is being used, for those 19 percent of respondents.


But it would seem logical that there is an IP PBX on premises at those locations, or the purchase of a SIP trunk or other access method that would qualify as "IP telephony" would not make much sense.


That assumption would be in line with past surveys that suggest 75 percent of so of new IP telephony deployments use a premises system, while about 25 percent use hosted IP telephony.

Small, Mid-Size Business Embrace Social Media

online marketing tactics resized 600In 2011, 80 percent of U.S. businesses with 100 or more employees will use social media marketing, according to eMarketer. In 2008 42 percent of companies marketed using social

Nearly half of mid-sized businesses are using Facebook, Twitter and LinkedIn to find new customers, according to the American Express OPEN “Small Business Monitor.” Some 35 percent of U.S. small businesses reported using online social networking for marketing, up from 15 percent in fall 2009, that report suggests.

In addition, 12 percent of respondents were using blogs, nearly double the figure from fall 2009.

User Time is Valuable; Don't Waste It

People are busy. But many marketing messages do not take that fundamental observation fully to heart. A study by analysts at IDG, for example, suggests the "ideal" length for an online video is 10 minutes. Some of us would say that overstates the "dwell time" by five times.

A typical viewer will not finish a video available online, and in fact will likely watch for just a bit over two minutes.

Another shocking finding is webcast viewing time. Webcasts routinely run 30 minutes in length. Even IDC suggests the optimal viewing length is just seven minutes. And if IDC is off as much as it might be for online video, less than seven minutes of interest might be the reality.

The point is that content intended to engage a user has to be kept short, much shorter than most assume.

read more here

Screens Now Equal to Paper as Reading Media

The time people spend reading on a digital screen is now almost equal to the time spent reading printed paper text, according to a recent survey by Gartner. You might think that this is a pure substitution effect, but the Gartner survey found that consumers do not generally see print and online content as direct and functional substitutes.

“There are concerns that digital media will cannibalize print media, based on the general decline in newspaper sales and take-up of online news services in many parts of the world, but the evidence from our research is that print and online are not generally regarded as direct substitutes by consumers,” said Nick Ingelbrecht, research director at Gartner. “Something more complicated than a straightforward substitution of print to digital media is taking place."

That suggests "online content" could develop as a new and different media format, not simply a transposed electronic version of offline products. Multimedia likely is one way of describing the difference. It is possible that users instinctively understand that online experiences are inherently interactive, inherently a multimedia format.

The huge majority of tablet and iPad users say they find screen reading either easier than reading printed text (52 percent) or about the same (42 percent). However, 47 percent of laptop users find screen reading harder than reading printed text, and 33 percent reported it was about the same.

Gartner surveyed 1,569 consumers in six countries, the United States, United Kingdom, China, Japan, Italy and India.

Microsoft Buys Skype, Illustrates Changes in Access Business

Microsoft has bought Skype for $8.5 billion, in an all cash deal. It is the biggest acquisition in the 36-year history of Microsoft.

Microsoft might would want Skype for a number of reasons. Read more about the deal here: http://www.carrierevolution.com/articles/209963/microsoft-buys-skype/.

A decade ago, one could have found much speculation about the extent to which application providers such as Google, Apple, Microsoft or others might "want to become telephone companies." As it turns out, that was the wrong way to phrase the question. A better way would have been to ask whether firms such as Microsoft, Apple or Google might "want to become communications providers."

Clearly, the answer to that question is "yes." None of them want to be "telephone companies," even though video collaboration, voice communications and messaging have become core features for a mobile device, a mobile operating system, email, social networking and other apps.

But that also should raise new questions. What is a "telco, cable company or mobile service provider," when devices, apps and to a lesser extent operating systems also offer communications features?

As it turns out, the unique role in the application ecosystem for telcos, mobile service providers and cable companies is "access" to the global Internet. That doesn't mean those sorts of firms do not also create and sell apps; they do. Voice, texting and video entertainment are apps created and sold by the access providers.

But as the Microsoft purchase of Skype shows, communication applications can be supplied by any number of entities, so the app function is not the "unique" role. The unique role is "access."

That does not mean access providers are restricted from the applications role, simply to note that apps are not the unique role. That also suggests access providers might in the future find sustainable revenue models that build on that unique access role. And many of those applications logically will grow from the unique access role.

Each contestant also can build on a core "app" competency. For mobile providers, location is obvious. For cable providers, many of which also have become content owners, content is a core "app" competency. For fixed line telecom providers, business services remain an area of key competence.

But as Microsoft's move illustrates, "communication services" no longer are a unique competence for access providers. A key competence, to be sure; simply not a unique and irreplaceable competence.







Monday, May 9, 2011

Do-Not-Track Bill Introduced In Senate

The head of the Senate Commerce Committee on Monday introduced a new privacy bill that would require ad networks and other companies to honor consumers' requests to opt out of online tracking.

The Do-Not-Track Online Act, unveiled by Sen. Jay Rockefeller (D-W.Va.), directs the Federal Trade Commission to craft rules establishing standards for a universal do-not-track mechanism.

There is no question users deserve protections of their personally-identifiable data, as one would expect protection of credit card and other personal data. As with all well-intentioned objectives, it will be tough to craft rules that are effective for those purposes, yet flexible enough to be implemented by application and service providers without excessive externalities and unintended consequences.

YouTube Enters Online Movie Rental Business

YouTube is adding around 3,000 new movie titles users can view, in the U.S. market. The inventory will include short movie trailers, funny movie parodies and full-length blockbuster films.

YouTube also says it is hiking investment in the content that’s already being viewed by hundred of millions of people on YouTube, especially support for 20,000 partners that already are producing original content and whose work appears on YouTube.

Directv-Dish Merger Fails

Directv’’s termination of its deal to merge with EchoStar, apparently because EchoStar bondholders did not approve, means EchoStar continue...