Small, Mid-Size Business Embrace Social Media

In 2011, 80 percent of U.S. businesses with 100 or more employees will use social media marketing, according to eMarketer. In 2008 42 percent of companies marketed using social

Nearly half of mid-sized businesses are using Facebook, Twitter and LinkedIn to find new customers, according to the American Express OPEN “Small Business Monitor.” Some 35 percent of U.S. small businesses reported using online social networking for marketing, up from 15 percent in fall 2009, that report suggests.

In addition, 12 percent of respondents were using blogs, nearly double the figure from fall 2009.

New Data: Social Media More Important to Small Businesses