Tuesday, June 7, 2011
63% of Mobile Data Network Traffic on Wi-Fi, Femtos by 2015
The majority of mobile broadband traffic (63 percent) generated by smart phones, tablets and feature phones will transfer onto the fixed network using Wi-Fi and femtocells by 2015. This means that the annual mobile data traffic offloaded from operators’ networks via WiFi and Femtocells is forecast to reach nearly 9000 petabytes by 2015, which equates to 11 billion movie downloads, Juniper Research says.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
$50 Billion in NFC-Based Mobile Payments in 2014
Global mobile contactless payment transactions using near field communications will reach nearly $50 billion worldwide by 2014, says Juniper Research. North America and Western Europe will account for 50 percent of global NFC payments market by value in 2014.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
The Key to More Leads? Create More Targeted Conversion Opportunities! [Data]
The more landing pages a business has on its website, the more leads it generates, says HubSpot, after surveying 4,000 business managers and owners. Specifically, HubSpot found that businesses with 31 to 40 landing pages generated seven times more leads than businesses with only one to five landing pages.
And the numbers get even more impressive: businesses with over 40 landing pages generated a whopping 12 times more leads than those with only 1 to 5 landing pages.
To create more landing pages, create more offers. And most of the offers relate to content: Ebooks, whitepapers, industry research reports,
To create more landing pages, create more offers. And most of the offers relate to content: Ebooks, whitepapers, industry research reports,
live or archived webinars or recorded videos, for example.
Free trials, product demos and personal consultations can also drive more landing page traffic.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Average iTunes user only listens to 19% of music library
Cloud-based music storage has obvious attractions: it means a collection can be listened to on any number of devices, not just a dedicated MP-3 player.But most iTunes users, at least, don't listen to most of the music they own. Music WithMe, which takes a competing approach to managing a music library on a mobile device, found that the average iTunes user only plays 19 percent of the music in the library.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
eMarketer Predicts 88 Million Americans Will Redeem Online Coupons in 2011
About 50 percent of all adult Internet users in the United States, roughly 88 million people, “will have redeemed an online coupon or code for use either online or offline" by the end of 2011, eMarketer predicts.
And eMarketer sees only continued growth in the coming years. 88 million online coupon redeemers will become nearly 100 million by 2013, eMarketer projects.
“Consumer brands are accustomed to promoting their products in stores and in newspaper inserts,” says Jeffrey Grau, eMarketer principal analyst. “But as more shoppers make purchase decisions online before taking a shopping trip, brands are following them onto the internet.
And eMarketer sees only continued growth in the coming years. 88 million online coupon redeemers will become nearly 100 million by 2013, eMarketer projects.
“Consumer brands are accustomed to promoting their products in stores and in newspaper inserts,” says Jeffrey Grau, eMarketer principal analyst. “But as more shoppers make purchase decisions online before taking a shopping trip, brands are following them onto the internet.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
How Much Content Is Needed For Content Marketing?
"Buyers and influencers of high consideration B2B technology solutions typically use about three distinct content types during the awareness, the consideration, and the purchase phases of the buying process, a total of nine pieces," says Forrester Research analyst Daniel Klein.
But there's more: you are likely to have a minimum of three to four key buying influences for any moderately complex solution. "That means you’ll need to ensure that you’re applying the 3x3 to each buyer and influencer," says Klein. See http://blogs.forrester.com/daniel_klein/11-05-30-the_right_ratio_for_your_content_marketing_strategy_guiding_principle_number_three.
Does that mean any brand has to create 27 to 36 different content pieces? Actually, no, and the reason is the existence of the Internet. Buyers and influencing parties typically find 70 percent of the content that they consume on their own, says Klein.
All brands will create some of their specific content, but no brand should expect to create most of the content potential buyers will use. Also, "look for reuse or shared content," says Klein. That's the basic principle behind content curation: you don't have to create all the useful content, but you can aggregate and point to it.
Also, 3:1:1 is the simple but powerful ratio that should guide your content strategy, says Klein. Buyers and influencers of high consideration solutions find 70 percent of the content they consume on their own, 15 percent of the content that they consume is typically sent to them by marketers and the remaining 15 percent is delivered to them by sales (or an indirect sales channel.
But there's more: you are likely to have a minimum of three to four key buying influences for any moderately complex solution. "That means you’ll need to ensure that you’re applying the 3x3 to each buyer and influencer," says Klein. See http://blogs.forrester.com/daniel_klein/11-05-30-the_right_ratio_for_your_content_marketing_strategy_guiding_principle_number_three.
Does that mean any brand has to create 27 to 36 different content pieces? Actually, no, and the reason is the existence of the Internet. Buyers and influencing parties typically find 70 percent of the content that they consume on their own, says Klein.
All brands will create some of their specific content, but no brand should expect to create most of the content potential buyers will use. Also, "look for reuse or shared content," says Klein. That's the basic principle behind content curation: you don't have to create all the useful content, but you can aggregate and point to it.
Also, 3:1:1 is the simple but powerful ratio that should guide your content strategy, says Klein. Buyers and influencers of high consideration solutions find 70 percent of the content they consume on their own, 15 percent of the content that they consume is typically sent to them by marketers and the remaining 15 percent is delivered to them by sales (or an indirect sales channel.
The 70 percent of the content that they find on their own can take many forms. They find it via a search query, come across it while reading an online article, seek it out by coming to your website and through other means as well. Because this percent is so great, you can’t possibly control everything they find, but you can still help them find the content. That's what content curation is about.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
eBay "retail-as-a-service"
Online commerce will be sold as a cloud-based service if eBay creates a new "cloud commerce" platform-as-a-service for retailers, complete with an app-store fed by web developers. The company has bought shopping engine specialist Magento, and eBay already bought X.Commerce, an open-source platform group. The shopping giant had already owned 49 per cent of Magento, after it invested $22.5 million in March 2010.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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